Becky Erickson Email & Phone Number

Seattle, Wa, Us

Drive product design, roadmap, and business model across product, engineering, science and UX design partners to deliver new V0 end of end product by translating business and functional requirements into concrete deliverables. Set and own product vision and roadmap strategy by leading engineering discussions around technology decisions and product strategy. Manage roadmap prioritization and tradeoffs for speed to market, performance, features, compliance, and safety.

Seattle, Wa, Us

Head of Public Sector Strategic Growth Initiatives for Amazon Business managing a team that drives strategy, solution development, and overall performance for government, education, and non-profit customers. We partner with customers on digital transformation by leveraging Amazon’s e-commerce, distribution, and technology capabilities.

Seattle, Wa, Us

Amazon Business helps childcare providers digitally transform their procurement process, saving them time and money so they can focus on their educational mission. Providers can create a new digital work experience for staff by automating repetitive purchasing needs, setting up spend management tools, and uncovering insights from scheduled reports.Learn more: www.amazon.com/earlychildhoodeducation

Redmond, Washington, Us

Product Marketing for ecosystem of 3D apps in Windows Consumer: Paint 3D, Remix 3D, Mixed Reality Viewer, and 3D in Office. Partnered with engineering studios across London, Vancouver, and Redmond in product development to develop core value proposition and strategize long term investments through research in competitive landscape, consumer and cultural insights Drove across disciplines, businesses, OEM, retail and the field to ensure cohesive alignment of 3D throughout the customer journey. Subject Matter Expert to provide guidance on how to prioritize and market the product.

Redmond, Washington, Us

Go To Market Strategy for Microsoft Connectivity Led marketing experimentation to drive consumer engagement and monetization across Microsoft ecosystem. Collaborated with engineering and data science team to create a consumer engagement predictive engine using machine learning from big data.

Mountain View, Ca, Us

Led strategy training for sales team on how to commercialize Google Analytics for client pitches to drive revenue through higher bids and better conversions.Digital brand consultant to Nasty Gal, Honest Company, and more.

Glendale, California, Us

Brand Manager over Disney Girls Toy Brands: Disney Fairies, Lego Duplo Disney Princess, My First Disney Princess, and Princess & Me.Created annual brand direction strategies for each brand based on market & consumer insights and managed licensees in executing successful product launches & marketing campaigns

Glendale, California, Us

Large Doll Toy Category Brand Manager for two brands: My First Disney Princess & Disney Princess & Me. Created brand strategies, drove product & packaging development, marketing, and retail promotions. * My First Disney Princess: 2011 Infant/Toddler Toy of the Year Nominee, Holiday Feature Doll won 2011 Creative Child Magazine Character Toy of the Year and Children's Technology Editor's Choice Award* Disney Princess & Me: Time Magazine Top 10 Toy of the Year, 2011 Girls Toy of the Year Nominee, Launched new marketing through Disney CRM & Facebook promotions.Named Disney Consumer Products top contributors “Rewards & Recognition” winner for Innovative Marketing & Direct Consumer Marketing program for “Princess & Me”

Glendale, California, Us

Managed product development for 300+ food & beverage licensed products & 20 different licensees.

Glendale, California, Us

Coordinated licensing brand approvals across multiple categories: DVD, Records, Infant Home Goods, Infant Apparel, and Infant Toys.

Glendale, California, Us

Helped coordinate brand lifestyle strategies for Disney Princess, Disney Fairies, High School Musical, and Hannah Montana.

New York City, Ny, Us

4 year management rotational fellowship through NBC Universal to learn about all aspects of running a media company. Past rotations in Marketing, PR/Events, News Room/Editorial, Website, and Graphic Design.

-Victoria Secret Pink: Named Best National Campus Promoter-Cliffsnotes: Named Best National Campus Promoter-Other: LG Electronics, Verizon Wireless, Dewars

Master Of Business Administration (Mba)

B.A., Political Science And Asian American Studies

Study Abroad, Political Science

International Relations

Study Abroad, Political Science

Education record

International Business