I’m a writer with a background in consumer behavior and marketing, so I like to get inside the heads of an audience to answer “Why would they care?” www.beckyjensenwrites.comWHAT I DOFeature Story WritingBloggingPodcastingCopywritingSocial MediaContent ManagementMedia RelationsKEY RESULTS:I helped grow a client's gross revenue from $2.8M to $13M.My written nominations have won 30+ industry awards for clients.My writing has been directly tied to sales leads, signed contracts and revenue._______________________THE NITTY-GRITTY• Write blogs, magazine articles, newspaper columns, executive/alumni profiles, and personal essays (some recorded as podcast episodes).• Write copy for websites, ads, taglines, award nominations, brochures, FAQs, direct mail pieces, B2C/B2B collateral, case studies, capital campaign case statements, newsletters, bios and more. • Create social media editorial calendars and curate content across multiple platforms.• Develop press releases, pitches, talking points, op-eds, media tours, and editorial board strategy. Line up print, radio and television interviews. Convert press releases and pitches into print, broadcast and digital stories.As a contractor with the award-winning agency Toolbox Creative (2007 – 2010), I paired my writing and media relations skills with their marketing strategy and killer graphic design.• Wrote copy for ads, radio spots, collateral, newsletters, award nominations and website content.• Designed call-to-action marketing campaigns to drive engagement and/or sales.• Created defining statements, elevator speeches, key messages and taglines.• Provided ghost writing for columns, blogs, letters and speeches.• Worked key words into web copy and tags for SEO.• Developed and pitched press releases to receive earned media coverage in print, digital and broadcast outlets.

Managed all marketing efforts and technical proposal submissions for $12M R&D company.KEY RESULT:I led the proposal-writing team that won $2.2M in contracts.

Secured millions of positive media impressions to increase brand awareness and donor engagement.KEY RESULT:I pitched a single story that resulted in news articles reaching 5.2M readers.

(This company is now owned by Kinder Morgan.)Reached 2M customers, shareholders and employees through copywriting and event coordination. Managed philanthropic programs in Denver, Houston and Chicago. Reviewed grant proposals and disbursed $800K annually.KEY RESULT:Won industry "Special Star Award" for excellence in public relations from the Midwest Gas Association.

Customized investment reports and marketing materials for billion-dollar clients including Lockheed Martin and Northrup Grumman.

Identified RFPs and developed technical proposals generating more than $500,000 in new grant funding for the school district.