Why Willow? The willow tree is known throughout the world for its strength that comes from its flexibility. It bends but does not break, no matter how strong the winds may come.Willow Digital Marketing is like a willow. We are flexible in meeting the needs of our clients, regardless of the direction the winds of business blow. Company founder Becky Smith is considered a “Jill-of-all-trades” when it comes to marketing. There is no marketing task she can't do! She comes up with creative marketing ideas and campaigns, then can execute those campaigns with authority.​Whether it's Facebook marketing, Amazon sales, landing page design, split-testing, email marketing, media buying or more, she can handle it all. At Willow Digital Marketing business is more than just dollars and cents. Clients are like family.More than just an agency, Willow Digital Marketing is a true partner to our clients, helping their businesses grow strong, leaving lasting legacies.Your Digital Voice is Important, Let Us Amplify it.

Photographer specializing in outdoor, portrait, business portrait, product and commercial photography

SPLIT TESTING AND OPTIMIZATION NINJAAMAZON COMMANDERFACEBOOK AD ACCOUNT MANAGER• Analyze high traffic areas and continually research and discover areas of conversion improvement by planning and executing various split tests. Managing many projects at once is a must and testing across all high traffic areas is a priority. • Research new split test ideas and opportunities by analyzing other websites or brainstorming based on educated guesses on what will work better.• Plan and schedule split tests each week.• Manage others and work together on creating variations to tests• Execute set up of split tests• Actively participate in creative meetings and report findings to the Creative Team. Analyze and report split testing results and help to determine future split tests. • Set up and manage Amazon Seller Account with multiple products, run sales, and ads.• Set up and manage Walmart.com Seller Account with multiple products.• Set up and manage Facebook advertising as the head of the social media team. Manage the social media team and approve all ads and assets, manage budgets.

• Employ search marketing tactics to increase visibility and engagement with brand and products through primary website, keyword placement, pay-per-click, and other digital marketing tools.• Maintain and update website and all aspects of digital customer experience including store, HubSpot landing pages, Constant Contact, Facebook, Twitter, Google+, Pinterest, and any emerging media.• Execute social media strategy.• Drive SEO and CEO (Customer Experience Optimization) keyword performance.• Monitor Outcomes for ongoing digital marketing optimization.• Support the fast-paced changing environment of a growing company.• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.• Seek and provide information to help companies determine their position in the marketplace.• Help build digital pool of influencers.• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.• Monitor industry statistics and follow trends in trade literature.• Measure the effectiveness of marketing, advertising, and communications programs and strategies.• Develop and implement procedures for identifying advertising needs.• Provide assistance with trade shows, marketing promotions and sales support.• Build customer education materials.• Customer service & office phone back-up.