Becky Kaiser Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, United States

Passionately leading digital marketing solutions efforts for Bonneville Phoenix including our owned and operated websites of KTAR.com and ArizonaSports.com and all digital extension solutions to help exceed revenue goals and reach client performance goals.Specialization within audience curation, campaign optimizations, data analysis, and key performance evaluations as it relates to all partner messaging. Enthusiastically coaching and mentoring a sales and digital performance team compiled of integrated marketing specialists, account managers, ad operations managers, digital buyers of PPC and programmatic inventory, and ad operations specialists to ensure revenue growth and client results achievement for our stations and digital brands and digital extension solutions. Through servant leadership and a relationship-centered mindset, consistently curating a culture of collaboration and accountability. Managing recruitment, activity, inventory, workflow process setting and evaluations, budget setting and estimations, cross-department operations, third party operations and contract building and negotiations. Highlight: Team achieved record results in overall digital revenue of 85% growth in three years, 41% growth in branded site digital sales and 382% growth in digital extension sales. $13 million in overall sales. Conducted a successful reorganization of the local fulfillment team that resulted in increased production and successful alignment with talents and core strengths.

Phoenix, Arizona, United States

Led the sports marketing solutions efforts for Bonneville Phoenix for local, regional, and national relationships at the local direct and all agency levels. Included the management and integration of partner messaging and alignments with exclusive sports show and team partnerships in content, events, owned and operated website and statewide play by play gameday coverage. Official team and content partnerships included ESPN, the Arizona Cardinals, Phoenix Suns, Arizona Diamondbacks, Arizona Coyotes, Phoenix Rising, Arizona State University Football & Basketball, NCAA Final Four 2017, the Waste Management Phoenix Open, and the VRBO Fiesta Bowl, Enthusiastically coached and managed a sales team compiled of integrated marketing specialists and project managers to ensure revenue growth and client results achievement for our sports stations and digital brands. By servant leadership and a relationship-centered mindset, curated a culture of collaboration and accountability. Managed recruitment, sales activity, inventory, budget setting and estimations, cross-department operations, team partner operations and contract building and negotiations. Highlight: Team achieved record revenue growth holding position as the #1 local and national performing Sports station in the market. $45 million in overall sales and $6 million in play by play sales accumulated. Record setting years back to back to back with the Phoenix Children's Hospital Giveathon.

Phoenix, Arizona Area

Helped launch and grow the Valley's first sports megabrand in Phoenix where "Its all Here" for the Arizona sports fan. Developed and executed integrated marketing solutions for a diverse clientele locally and regionally that included brand product and service messaging within sports talk broadcast show and event exclusive content and play by play assets with the Arizona Cardinals, Phoenix Suns, Arizona Diamondbacks, Arizona Coyotes, Arizona State University Sun Devil Football & Basketball, Cactus League Spring Training, AVP Tour, ATP Champions Tour, the Tostitos Fiesta Bowl, and Super Bowl XLVI.Integrations included promotional and experiential assets, sports venue activation, sponsorships, show and gameday coverage features, endorsements, contesting, digital display, digital audio, lead generation, community, charity-based programs, and content creation. Perfected marketing knowledge and deep understanding of results-driven advertising involving every stage of the consumer funnel; brand awareness, interest, decision and action. Conceptualized engagement-lead promotional ideas, creative copywriting, promotional execution, contest fulfillment, rules, digital fulfillment. and gameday onsite event planning and execution, Highlights: Activated the NFL's Fuel Up to Play 60 initiative across all Valley schools and in 75 Arizona Wal-marts with the Arizona Milk Producers. Led nutrition-based assemblies with activities, player and mascot appearances. Conceptualized and executed a Arizona Diamondbacks promotion with Nissan Dealers for several baseball fans to win a trip for two to a Diamondbacks away game of their choice. Nissan saw year over increases in test drives and in sales.Partner portfolio: CenturyLink, Nissan, Parker & Sons Heating, Cooling and Plumbing, Sanderson Ford, Anheuser-Busch, Dodge RAM, Banner Health, Medifast Weight Control Centers, United Dairymen of Arizona, Arizona Department of Health Services.

Phoenix, Arizona Area

Helped launch and grow a non-traditional, non-conformist Adult Hits music format in Phoenix market that reached top market ratings and set market revenue records locally and nationally. Developed marketing solutions that integrated partner messaging into music, news, and sports talk broadcast commercials, features, endorsements, sponsorships both broadcast and digitally based, digital display, lead generation, and content creation. Refined marketing knowledge and understanding of results-driven advertising from initial creative development to data analysis. Highlight: Pioneered and executed a local promotion with Cricket Communications based on Disney's immensely popular Hannah Montana show called, "Dads in Drag" where dads dressed in drag for a beauty contest where the winner would received tickets to the upcoming Hannah Montana concert for their daughter. Over one hundred dads attended the event which received local and national TV exposure. Partner portfolio included Cricket Communications, United Dairymen of Arizona, Dodge Chrysler Jeep, Medifast Weight Control Centers, Sanderson Ford, The Lavidge Company, Results Media, OMD, BBDO, Omni Automotive.

Phoenix, Arizona, United States

Focus area was on new business development for local SMBs in need of marketing solutions within the Phoenix area across eight station brands to very diverse audience segmentations. Highlight: Worked with the Arizona Buick dealers to activate their exclusive automotive partnership of the Phoenix Open. Goal was to increase test drives at the dealership. Dealers achieved highest level of traffic and sales in Q1 over course of the partnership.