— Led voice and vision for all editorial verticals across the POPSUGAR network. Led weekly brainstorms with editors and sent weekly traffic reports to identify content opportunities and wins.— Developed and implemented SEO strategy for editorial teams (including commerce, branded content, and video) on a daily, monthly, and yearly basis. Built and managed POPSUGAR’s first SEO team. Trained all staff and new hires on SEO strategy, and reported on SEO growth, patterns, and opportunities on a monthly basis. — Produced, developed, and hosted POPSUGAR’s first editorial entertainment podcast “Not Over It,” featured as part of the iHeartRadio podcast network, which aired from February 2021 — February 2022.

— Guide voice and vision for all editorial verticals across the POPSUGAR network.— Implement SEO strategy for editorial team on a daily, monthly, and yearly basis.— Use tools (Adobe Suite, Google Analytics, Chartbeat) to analyze and study traffic patterns and train editors on traffic tools.— Assign ideas to editors and make strategic content decisions on a daily basis.— Guide real-time coverage for events, such as award shows.— Write and edit content for the POPSUGAR network.

— Set voice, vision, and strategy for POPSUGAR celebrity and entertainment verticals— Managed a team of 8-10 editors — Appeared weekly as an Entertainment expert and correspondent for "POPSUGAR Now," which aired daily on the POP Network from 2014-2015.

— Grew visitors to POPSUGAR Entertainment by over 300% within two years.—Assigned articles to editors based on daily news, trends, and analysis of traffic patterns.— Wrote and edited content for the POPSUGAR celebrity and entertainment verticals.

— Ran the Entertainment site and managed a team of 3 editors in producing, writing, editing, and scheduling content daily.— Covered red carpets and wrote live coverage from events including Comic-Con, TIFF, Sundance, TCA, Oscars, Emmys, and more.— Interviewed prominent celebrities for TV and print interviews at junkets, premieres, and events. — Lead team to win POPSUGAR's "Site of the Year" award in 2012.

— Produced a high volume of articles daily, including pop culture news, movie reviews, TV recaps, and original interviews.— Assisted the Editor in running the celebrity and entertainment sites day-to-day, including editing and scheduling content.

— Researched and wrote articles for POPSUGAR Celebrity vertical.— Assisted team with brainstorming new content ideas and features.