Becky Leung Email & Phone Number

Miami, Florida, Us

Miami, Florida, Us

Austin, Texas, Us

*Global customer success programs for Jive and Aurea*Jive and Aurea's customer stories and co-marketing activities*Jive Advocates and Champions programs*Jive's Global Executive Advisory Board program*Jive's customer reference program*Manage RO Innovation – a customer reference solution to automate & accelerate Jive's reference request process and manage all customer assets*Jive's global user group meetings*Customer demand generation initiatives*Jive's Annual Digital Transformation Awards program*All customer programs around our annual user conference, JiveWorldTools: Jive, RO Innovation, Tableau, Salesforce, Marketo, WordPress, GetFeedback, Flow.Accomplishments:*Reference Management Elite for RO Innovation and first Reference Manager of the Month: http://www.roinnovation.com/becky-leung-reference-management-elite/

Portland, Or, Us

Reporting to the Director of Marketing, developed and executed various B2B marketing activities. Led, established, and implemented programs designed to capitalize on marketing opportunities and generate demand to achieve sales targets. This included the development and execution of creative, integrated multi-channel marketing programs to elevate the company’s brand, and provide a steady flow of marketing qualified leads, and measure the ROI.* Launched the marketing automation platform, Pardot, from scratch and implement programs including drip campaigns, lead scoring, funnel management, and landing pages. * Increased lead volume by 43% by implementing marketing automation tool, and launching new marketing initiatives including content marketing and website redesign.* Initiated, planned, executed, and optimized lead generation activities across acquisition, conversion, and retention efforts, including out-bound, online advertising, partner marketing, SEM/SEO, events, webinars, and social media.* With the Director of Marketing, supervised complete website redesign and rebranding initiatives, developing content, determining site structure, and overseeing third-party contractors in web development.* Project managed and planned our user conference, MonCon 2015: event promotion, speaker presentations, attendee registrations, and venue logistics.* Tools: Pardot, Salesforce CRM, JIRA, Basecamp, WordPress, Concrete5, social media platforms (Facebook, LinkedIn, Twitter, Google Plus), Google Analytics, Optimizely, Adobe Creative Suite, GoToMeeting, SurveyMonkey, and Confluence.

Portland, Or, Us

Reporting to the PR Director, developed and executed digital communication plans for clients and for the agency. Within the PR team, advised client executives on PR strategies and tactics. Developed press releases, proactively pitched to media, secured earned media placements and built relationships with media contacts. Developed and managed multiple brand ambassador programs, led event management strategy, managed social media campaigns, and developed and executed content strategy programs. * Secured earned digital and print placements with an estimated reach of 55,330,000 impressions within 10 months since the launch of the public relations launch.* Developed ongoing social media strategy and initiatives, resulting in a 3% growth of overall social followers and increased engagement.* Partnered with an event management company to lead a national event strategy within three targeted locations. * Tools: Cision, HARO, Google Analytics, social platforms (Facebook, Twitter, Google+, Instagram), Asana, Drupal, SEOMoz, BrandTracker, Little Bird, BuzzSumo.

Hampstead, Maryland, Us

Reporting to the VP of Sales & Marketing, developed and executed strategic online sales plans to increase revenue in hardware, software, and accessories products, generating $40-50K monthly. Created and updated web pages featuring user stories, news updates, sales promotions, image galleries, products and digital services, competitions and forum postings through CMS. Managed editorial calendar and execution of company blog with staff authors & guest contributors. As PR Manager, developed press materials, proactively pitched to media, secured earned media placements and built relationships with media contacts & bloggers. Oversaw all online community management with gigapan.com members through internal messages, social media, email campaigns, webinars and forum postings. Managed internal & external sources to create content including contests, blog posts, case studies and special promotions. Provided web analytics reports to all staff showing site performance and user behavior.* Led website redesign, project managing web development, creative design and SEO content, resulting in 52% increased monthly revenue and 24% annually.* Increased non-branded organic search traffic 33% by optimizing for targeted keywords.* Increased hardware sales by 36.97% by testing layout and messaging changes.* As online community manager, oversaw relationship with 60K+ members, resulting in consistent annual sales growth.* Tools: Browser CMS, Pivotal Tracker, Asana, Google Analytics, Crazy Egg, Facebook, Twitter, Instagram, Google+, Survey Monkey, Constant Contact, Blogger, Balsamiq, Adobe Photoshop, InDesign, Netsuite.

Portland, Or, Us

Reporting to the Partner Manager, managed client projects and ensured technical tickets were resolved in a timely manner while owning specific long-term advertising projects. Developed consistent product training for clients & internal Ads client services team, and updated repository for all training docs as new platform releases occurred. Partnered with corporate marketing for messaging and content development, product, material, webinars, speaking events and other internal & external communications. * Co-managed relationship with platform software partner, Marin Software, successfully addressing & resolving 10+ clients’ technical projects and issues.* Onboarded new Webtrends Ads engagement from start to finish, identifying areas for process improvement for clients & internal Ads client services team.*Tools: Webtrends Ads platform (Marin Software), Wordpress, Salesforce.

Public Relations & Marketing Manager (2010-2011) Reporting to the Director of Marketing, managed all public relations activities, developing press releases, proactively pitching to media, writing blog and SEO articles, generating customer communication materials and managing tradeshow events. Project managed internal brand managers, graphic designers, web developers, PPC/SEO manager, IT specialists, social media coordinator and external ad agency to execute marketing development funds (MDF) activities. * Oversaw channel partner relationships with registries VeriSign & Neustar to execute marketing programs, resulting in $900K worth of MDF within 9 months.* Implemented MDF and partner programs including two nationwide TV commercials, nationwide small business contest, global website innovation contest, domain name promotional web banners on content networks, paid search campaigns and website sponsorships.* Tools: Basecamp, Salesforce, Google TV, Google Ad Network, eROI, Google Analytics, Omniture, Google AdWords, Facebook Ads, Hootsuite, SurveyMonkey.Online Media Specialist (2009-2010)Managed full spectrum of the website, FortuneCity.com, generating $25K per month, and garnered online advertising revenue of $15K-30K per month. Developed and executed marketing plans to increase overall sales, drive traffic to website, increase free and paid memberships, and build brand awareness.* Supervised complete website redesign and rebranding initiatives, developing content, determining site structure and overseeing graphic designers in creative development.* Tools: ZEDO Ad Network, Basecamp, Salesforce, Google Analytics, Omniture.

Portland, Or, Us

Managed 4 accounts with budgets of $25K-30K per month. Advised client executives on PR strategies and tactics for small to large sized companies in sustainable products, natural foods, specialty coffee and local tourism industries. As the agency’s social media expert, developed social media plans, implemented viral marketing campaigns and provided internal social media support. Secured articles & editorial features in mid & top-tier pubs, online placements and radio and television spots by establishing and maintaining essential media contacts. Executed new business development activities by securing RFPs, developing proposals and leading social media pitch meetings. * Assisted team in winning four new clients by pitching agency’s new social media offering as part of a new sector of our agency.* Tools: ProfNet, Help A Reporter Out, Hootsuite, Facebook, Twitter, Wordpress.

Reporting to the Account Director, supported media relations activities with clients in healthcare, high tech, education, and tourism. Developed & coordinated production of client materials including coverage clip reports, monthly & quarterly newsletters, briefing books, event invitations, pitches and email blasts. Provided recommendations to clients for areas of business growth, marketing collateral, article opportunities and communication strategies. * Tools: Basecamp, ProfNet.