• Creative Leader for the Retail Design team responsible for crafting and implementing design systems for national brand placements, trend pieces, curated shops, daily deals, quarterly sales, and seasonal campaigns across multiple marketing channels including digital platforms, social, print, and event support.• Collaborated with cross-functional business partners playing a pivotal role in the platform migration to Shopify, completing the transition in half the expected time.• Worked in close collaboration with the Creative Director and team members to update the Zulily brand and identity systems, ensuring alignment with evolving market trends.• Led the creative strategy and overhaul of our monthly clearance program and quarterly sales resulting in increased internal efficiency and a cohesive customer experience.• Recruited, managed, and mentored a team of art directors and designers to support Zulily's Retail Store and campaigns, overseeing the creative work of photographers, stylists, copywriters, photo retouchers, and freelancers.

• Led and guided the creative team in executing high-impact brand campaigns (e.g., Black Friday and Holiday) and seasonal initiatives, collaborating closely with the Creative Director. Directed editorial photography, design elements, and oversaw copywriting, fostering collaboration with Photo Art Directors. • Provided design direction for prominent brand and seasonal campaigns such as Mother's Day and Easter, contributing to the visual storytelling and brand consistency. • Mentored and supervised a team of 5 designers, fostering an environment of creativity, growth, and cohesive project execution.

• Directed the creative execution of diverse brand campaigns (notably Holiday and Back to School) and seasonal initiatives, overseeing monthly clearance sales and featuring prominent vendors like philosophy, Frye, Toms, Dooney & Bourke, and LEGO. Included oversight of editorial photography, design strategies, and copywriting efforts while collaborating closely with the Creative Manager.

• Collaborated closely with Art Directors and the internal Merchandising Team to craft multi-platform experiences adhering to Zulily's brand guidelines for high-volume events. Developed engaging experiences for external brands such as Puma, Volcom, and BCBG. Regularly assessed projects to ensure alignment with Merchandising Business Goals. Managed the uploading and troubleshooting of content in a custom CMS for website and mobile apps.

Branding, Print Design, Environmental Design, Presentation Design

Branding, Print Design, Environmental Design

Branding, Print Design, Web Design, Illustrations, Environmental Production Design, Typography, Presentation Design, Information Design

• Brand Development and designing for brand consistency over a variety of mediums• Print Design • Web Design• 3D modeling and architectual renderings from CAD files for developers and architects• Environmental Design for Multimedia Sales Centers• Coordinate print projects, following projects from conception to getting quotes from vendors to press checks to final product delivery to client

• Client Contact for the creative on projects• Manage project from initial client meeting through final design and printing• Pre-flight for 4-color press and digital printing• Trouble shoot on problematic files