Rebecca Lorentz Email and Phone Number

•Collaborate with senior leadership to strategize and develop marketing campaigns that will support SullivanCotter’s strategic plan, organizational growth goals and create awareness and recognition for the SullivanCotter brand.•Lead SullivanCotter’s marketing efforts by creating and driving the marketing strategy and plan. Develop the core positioning, messaging, and branding for all product and service offerings.•Create marketing opportunities that introduce and reinforce brand awareness, generate new opportunities, and enhance current client relationships.•Manage public relations for firm; Evaluate opportunities/threats in media requests and recommend responses; Work with Business Leaders to deliver responses that best position and protect the SullivanCotter brand.•Build relationships with select media outlets and position SullivanCotter as an industry thought leader and subject matter expert in health care and nonprofit markets; Conduct/arrange media training for associates, as needed.•Develop go-to-market plans including value propositions, positioning, and messaging for launch of new products and services; Identify marketing channels that will ensure appropriate reach and maximize efficacy.•Balance targeted marketing with broad brand awareness efforts to ensure accurate marketing reach. •Develop and implement firm's digital marketing strategy; Evaluate digital channels, make recommendations that broaden reach and stay consistent with the SullivanCotter brand; Provide regular reporting and explanations to firm leadership on efficacy of these efforts.•Work with business partners to plan and develop content that aligns with industry trends and strategically positions the SullivanCotter brand in the market.•Develop, manage and adhere to enterprise marketing budget.•Manage a team of marketing associates.•Promoted from Director to Senior Director in 2024.

•Develop and implement go-to-market plans for Willis Towers Watson HR Software. Develop the core positioning, messaging and segmentation for all HR Software product and service offerings•Develop highly tailored content for presentations, demonstrations, product sheets, white papers and client case studies that highlights the value proposition of Willis Towers Watson HR Software•Produce ongoing digital content including direct emails, social media posts, blog posts, and product videos. •Design and produce monthly global content webcasts to promote HR Software products. Develop content and collaborate with subject matter experts to deliver•Collaborate with Product Management and Sales teams to communicate and promote all product releases. Promote releases through regular client webcasts, communications, and company press releases•Investigate and collect market intelligence on buyers, competition, and new and existing markets; help define product pricing strategies•Collaborate with Corporate Marketing to ensure alignment with brand standards and messaging guidelines across all offerings. Communicate HR Software product strategy, messaging and tactics to ensure alignment with enterprise initiatives•Own client event creation and management, working with other areas to ensure successful execution of these events•Collaborate with technology analyst relations and directly with third party analysts, as appropriate•Work with Sales Enablement team to communicate, package, release, and train Sales team•Represent the product at Willis Towers Watson and 3rd party trade shows and industry forums

•Create marketing opportunities that introduce and reinforce awareness of Towers Watson services and capabilities, generate sales lead opportunities, enhance and foster relationships with existing clients, and create internal awareness of key marketing initiatives•Manage and deliver innovative programs within the market and measure the effectiveness of all marketing programs. •Deliver superior and consistent project management for a variety of client facing events •Conduct competitor or client research as needed to support various sales activities, and use this information to help local leadership evaluate market potential and drive revenue •Participate in the account planning process for high potential clients through the use of market knowledge, research, and database management •Partner with account directors and office leadership to create and develop a successful marketing strategy for the market •Collaborate with account directors and a variety of business segment leaders to develop and manage sales and marketing campaigns and events

•Train Research staff on Project Management - skills, guidelines, systems, and procedures•Manage "onboarding" training for new employees in Financial Research Group •Manage research and customer satisfaction and loyalty (CSL) studies for reputable Maritz clients•Communicate all project related information to team members, facilitate team meetings, ensure the budgets and timelines are met

•Manage all marketing activities of more than ten generic pharmaceutical products.•Direct the creation and development of marketing plans, promotional literature, product messages/identity, and product-related activities for internal and external communications.•Manage strategic alliance with partner-company; served as primary contact and collaborated on all current market and pipeline activities.•Develop sales forecasts to be used in support of inventory management activities and financial reporting.•Create and implement strategic planning.•Identify product/growth area and prepare the necessary support analyses.•Perform market research and develop marketing strategies to ensure effective product placement.•Develop financial forecasts to support the Controller’s requirements relating to annual budgets, strategic plans, ad-hoc, and recurring financial projections.•Work closely with Sales (National Accounts, Hospital, and Inside Sales) and Marketing management to identify and capitalize on account/channel opportunities, drive contract compliance, and ensure that business goals are met.•Organize all launch activities involved in the introduction of new products and growth of the product line.•Promoted from Associate Product Manager to Product Manager, January 2008.

•Meet monthly and quarterly call and sales objectives for assigned territory. •Call on Health System Pharmaceutical Buyers, including Pharmacists, Nursing staff, Logistics and Materials Management personnel. Alert buyers of new and existing Mallinckrodt products, product promotions, and products recently added to their GPO contract.•Visit accounts within territory to build rapport, encourage GPO contract compliance, and highlight specific products.•Work closely with Contracts Department and National Account Managers to ensure pricing is loaded correctly at wholesaler level.•Attend Health System and State Pharmacy Association trade shows to help build awareness and drive sales within retail and hospital facilities. •Work closely with Marketing Department to establish quarterly promotions, share competitive intelligence information, adjust pricing, and propose strategies concerning new products or packaging.

•Manage several large, international, mail-methodology research and customer satisfaction and loyalty (CSL) studies for reputable Maritz clients.•Serve as liaison between all departments and outside vendors involved in each project (IT, data entry, typesetting, mail facilities, printing companies, sales, Maritz UK, et al).•Practice precise inventory management, budget analysis, and supply/service purchases.•Maintain all documentation and adhere to all procedure guidelines required for ISO 9001 compliance.•Promoted from Project Coordinator to Project Director, June 2002

• Engage in personal selling of various securities and life insurance products.• Develop sales skills in telephoning, creating a sales approach, communicating with clients, prospecting, fact-finding, and closing.