Becky Marks

Becky Marks Email and Phone Number

Head of Innovation @ HR Innovation Labs
West Windsor Township, NJ, US
Becky Marks's Location
Princeton Junction, New Jersey, United States, United States
About Becky Marks

Innovative and results-driven professional with 18 years of experience in product development, strategic revenue growth planning, and business development within Human Capital Management and HR Technologies. Currently consulting and leading an Innovation Lab focused on leveraging AI tools for HR and Marketing to enhance system efficiency and effectiveness. Seeking a full-time role in revenue development or partnerships to help a company scale.Transformational Vision: Eager to leverage my leadership, stakeholder management, and revenue generation skills to inspire teams, foster growth, and drive transformative change at this critical time when HR and AI are poised to change the way of work.Most Recent:HR Innovation Labs: Leading a project to integrate AI tools and automation into HR processes, aiming to reduce time-to-hire by 30%.Business Development for GSA Contractors: Driving efforts to increase ARR by 25% a project basis.Apploi: Led the expansion of a dynamic HR Tech partnership and channel ecosystem with seven new partnerships. As a problem solver, Secured a prestigious Indeed platinum partnership and harmonized stakeholder objectives for mutual gains.Indeed: Managed ATS, CRM, and Agency partnerships, overseeing referral and reseller channel sales and the full product lifecycle to simplify job sponsorship for over 10,000 customers, opening a growth channel for Indeed.Highlights:Renowned for SaaS Innovations: Driving revenue growth and optimizing talent management through strategic partnerships.Strategic Stakeholder Alignment: Proven problem solver, aiding HCM companies in scaling and managing ambiguity.Growth Catalyst: Committed to fostering SaaS product growth with a dynamic, relationship-centric approach for success and innovation.Results-Driven Data Lover: Proven track record in pioneering initiatives, securing partnerships, managing implementations, and monitoring KPIs to accelerate partnerships. Business Development: Specializing in fostering business development through partnerships, alliances, and customer feedback, with a focus on impacting the bottom line and enhancing talent management processes.Sales Enablement: Excel in driving successful product launches by aligning cross-functional teams, fostering collaboration for go-to-market strategies, and laying out growth plans for sustained success.Looking forward to bringing my extensive experience in AI-driven innovation, business development, and strategic planning an organization achieve new heights as a Director Of Strategic Partnerships or other matching roles.

Becky Marks's Current Company Details
HR Innovation Labs

Hr Innovation Labs

View
Head of Innovation
West Windsor Township, NJ, US
Website:
ziprecruiter.com
Employees:
201
Becky Marks Work Experience Details
  • Hr Innovation Labs
    Head Of Innovation
    Hr Innovation Labs
    West Windsor Township, Nj, Us
  • Ziprecruiter
    Agency Relationship Advisor
    Ziprecruiter Oct 2024 - Present
    Us
    Helping Key Agency Partners get the most out of advertising with ZipRecruiter.
  • Hr Innovation Labs
    Head Of Innovation
    Hr Innovation Labs Nov 2023 - Present
    Leading a project to integrate AI tools and automation thoughtfully into a company’s HR process with a goal of reducing time to hire by 30%. Driving Business Development efforts for two GSA contractors on a project basis with a goal of increasing ARR by 25% over 6 months. Beta testing two HR Tech products to drive early sales adopters, collecting feedback and formulating a suggested strategic roadmap.Evaluating HR Tech companies for M&A and investor Q&A sessions, contributing to informed decision-making for talent acquisition strategy. Reducing time to hire and cost per hire by implementing innovative talent management strategy Subject matter expert on Job Boards, HR tech APIs/integrations and applicant tracking systems.Consuming any and all new ideas AI is driving for the world of work. Learning about new AI tools and how Machine learning, Natural language processing, Data analysis, Automation, Algorithm development and Neural networks are changing the way employers can hire and how Employees can match with the best jobs.
  • Apploi
    Head Of Hr Tech Ecosystem & Partnerships
    Apploi Oct 2022 - Nov 2023
    New York, Us
    HR Tech Saas Ecosystem Development:Spearheaded a cutting-edge HR tech ecosystem, leveraging vital partners and APIs for seamless integrations, driving sales and data flow across systems.Expanded partnerships using middleware (Joynd, Workato, TazWorks) and direct collaborations with HRIS (UKG, ADP, Workday), Background check providers (Sterling, Sapphire, Accurate, Applicant Safe), Tax Credits (Wotc.com).Evaluated 22 categories, prioritized three core areas (HRIS, background checks, tax credits), yielding a 35% reduction in wasted time.Revenue-Driving Partnerships:Projected $3M revenue by 2024 through strategic reseller and referral partnerships.Maximizing Partner Relationships:Secured an exclusive Indeed platinum partnership, streamlining Apploi tools, reducing customer inquiries by 75%.Leveraged ties with major job boards and product partners for mutual benefit.Stakeholder Alignment and Cost Reduction:Led stakeholder initiatives, cutting company-wide costs by $250,000 through focused project prioritization.Orchestrated alignment for timely delivery of five new offerings.Team Leadership:Directed teams, reducing company-wide costs by $250,000.Managed a proficient partner team, strengthened 25 job board and 8 product partner relationships.
  • Apploi
    Director Of Product: Jobseeker Acquisition
    Apploi Aug 2021 - Sep 2022
    New York, Us
    Product Owner for Jobseeker Acquisition products, practicing agile Product Management. Developing a 2 year strategic road map to simplify high volume, healthcare recruiting and hiring. Driving channel revenue with product integrations. Working cross functionally with engineering, customers and CS, marketing, engineering, design and UX, to improving the current product offering.
  • Indeed
    Product Strategy Manager, Marketplace
    Indeed Aug 2020 - Jun 2022
    Austin, Texas, Us
    Leading innovation for Indeed’s integrations with platform partners for 4 product categories. (Indeed Apply, Sponsored Jobs Integration, Agency integrations, Oauth)Identified referral payments inaccuracies saving Indeed $400K in Q1, 2021Created business case for 11 incremental headcount to scale core product partnerships
  • Indeed
    Product Development Program Manager: Sponsored Jobs Integrations
    Indeed Nov 2017 - Aug 2020
    Austin, Texas, Us
    Managed full-life cycle product development for Indeed’s sponsored jobs product offering for partners Strategy Owner for self-service tools for ATSs to allow ads purchasing in app from Indeed Development: MVP Deployment with 15 ATS partners to drive adoption and improvements Grow and learn: Deployed offering to 100+ partners generating $35M in Rev/10K+ customersLaunch and Iteration: Evaluated purchase funnel, customer pain points and created a plan for innovating with APIs to improve client success by 35%Stakeholder Management: Project planning and execution to keep the project on trackLead initiative for migrating MVP to API based programs to address customer pain points
  • Indeed
    Manager Of Global Ats Partnerships
    Indeed Jun 2015 - Nov 2017
    Austin, Texas, Us
    Drove $25M in channel revenue (per year) by increasing Indeed brand awareness with 30 partnersDeveloped a new product integration to drive new spenders. Adoption grew 3000% in year 1Identified a new revenue channel of $10M for Indeed through 25 ATS partners and built a business case for new product offering and secured resources from product to build the Indeed Sponsored Jobs Integration
  • Talent Rumble
    Chief Strategist
    Talent Rumble Sep 2014 - Apr 2015
    Helped clients get the most out of new HR technology solutions. strategies for employment brand, social media & sourcing, mobile media and apply process and/or recruitment advertising needs.
  • Work4 Labs
    Global Director Of Partnerships And Alliances
    Work4 Labs May 2013 - Sep 2014
    Paris, Île-De-France, Fr
    Work4Labs is a San Francisco start-up, founded in 2010, that works with corporate HR and Marketing teams to enhance their social media recruitment strategy. Working remotely from New Jersey, I started as an Account Executive and progressed to Global Director of Partnerships and Alliances in two years. In my tenure with this company, I increased revenue and expanded channel revenue through new business development, establishment of partnerships and innovative marketing. I was successful in introducing the concept of a social media strategy and the importance of the mobile candidate experience to many large organizations and encouraging them to adopt an entirely new approach to recruitment through mobile devices and strong employment brands. Some key accomplishments include increasing channel business by 35%, overseeing management of global partner sales in the US, UK, Australia and New Zealand, establishing a pipeline of $2 million in sales leads through partner relationships and receiving several business development awards, including Highest Company-wide Sales in 2013, Top Ads Revenue in 2012 and MVP at 2012 and 2013 Sales Summit.
  • Work4 Labs
    Strategic Account Director
    Work4 Labs Apr 2012 - Apr 2013
    Paris, Île-De-France, Fr
    Sales for Fortune 500 HR Departments
  • Monster
    National Account Manager
    Monster Aug 2010 - Mar 2012
    Weston, Ma, Us
    As a National Account Manager with Monster, I was able to generate significant revenue for the company through sales of global products and programs tailored to clients’ unique hiring needs. My job involved analyzing our current product mix and developing a plan with deliverable metrics to optimize sales and ROI. I provided clients with guidance in the development of beyond the job board solutions and established relationships within customer organizations to grow Monster’s presence and ensure client success in their hiring needs.In this role, I managed a number of Fortune 500 accounts that generated $2.3 in revenue, exceeded my sales quotas in 2010 and 2011 and received the President’s Club award in 2012.
  • Yahoo!
    Key Accounts Media Specialist
    Yahoo! Jul 2006 - Aug 2010
    Sunnyvale, Ca, Us
    Working at Yahoo!, I developed online campaigns for large, global clients to address recruitment goals that were customized to their unique needs and that generated substantial revenue for the company. As a Majors Account Executive, I was able to increase revenue by 45% across my accounts by identifying new opportunities for clients to use CPC and CPM based campaigns to reach candidates, and I regularly led my division in sales and new business. My sales success at Yahoo! led to my advancement from an inside sales role to a Majors Account Executive, with responsibility for some of the company's largest accounts, within four years. I attended the Yahoo! President’s Club In 2007, 2009 and 2010.When my Yahoo! division was purchased by Monster, I retained my client base and continued to increase our reach, taking on clients in new sectors, including healthcare, retail and finance.
  • Google
    Sales Coordinator - Adwords
    Google Dec 2005 - Jul 2006
    Mountain View, Ca, Us
    As Inside Sales Coordinator at Google, I identified seasonal market opportunities for the Retail and B2B sales forces, generating over 3,000 leads. My efforts to assess the account potential of key accounts led to the introduction of Google products to 60 companies

Becky Marks Skills

Online Advertising Strategic Partnerships Marketing Strategy Sales Sem Mobile Marketing Strategy Lead Generation Recruiting Digital Marketing Social Media Marketing Behavioral Targeting Leadership Account Management Digital Media Business Development Mobile Advertising Mobile Devices Advertising Management Selling Sales Operations Ppc Salesforce.com Email Marketing Digital Strategy Crm B2b Online Marketing Social Media New Business Development Affiliate Marketing Display Advertising Advertising Sales Sales Management Google Adwords Strategic Planning Social Networking Wholesale Customer Acquisition Media Planning Analytics Web Analytics Integrated Marketing Talent Acquisition Interpersonal Skills Candidate Experience Employment Branding Negotiation Metrics

Becky Marks Education Details

  • Emory University - Goizueta Business School
    Emory University - Goizueta Business School
    And Related Support Services
  • Emory University - Goizueta Business School
    Emory University - Goizueta Business School
    General
  • Emory University - Goizueta Business School
    Emory University - Goizueta Business School
    Entrepreneurship/Entrepreneurial Studies

Frequently Asked Questions about Becky Marks

What company does Becky Marks work for?

Becky Marks works for Hr Innovation Labs

What is Becky Marks's role at the current company?

Becky Marks's current role is Head of Innovation.

What is Becky Marks's email address?

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What is Becky Marks's direct phone number?

Becky Marks's direct phone number is +121253*****

What schools did Becky Marks attend?

Becky Marks attended Emory University - Goizueta Business School, Emory University - Goizueta Business School, Emory University - Goizueta Business School.

What are some of Becky Marks's interests?

Becky Marks has interest in Environment.

What skills is Becky Marks known for?

Becky Marks has skills like Online Advertising, Strategic Partnerships, Marketing Strategy, Sales, Sem, Mobile Marketing, Strategy, Lead Generation, Recruiting, Digital Marketing, Social Media Marketing, Behavioral Targeting.

Who are Becky Marks's colleagues?

Becky Marks's colleagues are Joshua Hill, Srđan Maksimović, Mark Smith, Lonnie Brown, Kimiko Mason, Christopher Alvanos, Fletcher Pugh.

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