Becky Mclaughlin Email & Phone Number

Philadelphia, PA, US

Chicago, IL, US

• Key Responsibilities:
• Develop comprehensive go to market strategies, marketing plans and budgets, leading to a 2X increase in marketing generated pipeline YoY through creative marketing campaigns.
• Manage attendance at 100 trade events per year, elevating brand presence and building pipeline.
• Build brand recognition and reputation across public relations efforts spanning media placements, byline articles, social media, thought leadership, awards, press releases, speaking engagements and a company-managed.
• Create new revenue channels including client advocacy driven cross-sell, upsell and referral programs and a partner program.
• Led a complete rebrand of three brands and two product lines, unifying brand consistency and positioning WithMe as a platform company.

Chicago, IL, US

King Or Prussia, Pennsylvania, US

• Key Responsibilities:
• Led marketing efforts for 10 inpatient addiction treatment hospitals nationwide, achieving a 27% census growth.
• Increased marketing leads by 42% and new patient admissions by 47%.
• Hired a team spanning digital marketing, SEO, social media, traditional advertising, website development, and content writing.
• Managed a seven-figure monthly advertising and marketing budget, optimizing spend to maximize ROI and lead generation.
• Launched multi-channel go to market plans for new addiction treatment facility openings and over 20 clinical products/services.

King Or Prussia, Pennsylvania, US

Wayne, Pennsylvania, US

• Key Responsibilities:
• Developed and executed comprehensive marketing plans, budgets, and strategies, leading to substantial growth in key metrics.
• Led the marketing during COVID-19, achieving a record-breaking month for leads and demo requests with 20% of usual spend.
• Restructured the marketing team, including developing and recruiting three new roles to enhance performance and results.
• Created and executed over 375 unique marketing campaigns in the first year, serving as the primary content writer.
• Implemented a comprehensive Public Relations program, identifying a mix of sponsored and earned media opportunities.

Norristown, PA, US

• Key Responsibilities:
• Filled company’s first marketing role, and continuously promoted
• Developed and owned the execution of marketing plan, budget and strategy
• Built marketing department from ground up, managed 3FTEs and outsourced agencies that produced high volumes of work at low overall cost
• Developed and led high-impact marketing strategies that fueled company growth from 20MM to 100MM in 7 years; worked with a lean marketing budget, 1% of company revenue
• Implemented marketing automation platform Salesforce Pardot in 2014/15, led integration with new CRM in 2018/19

Norristown, PA, US

Norristown, PA, US

Horsham, PA, US

• Key responsibilities:
• Hired for public relations, and quickly filled a vacant marketing role
• Developed and owned the execution of marketing plan and strategy
• Expanded one-person marketing department; in Director role, managed 2 FTEs
• $25MM company, $1MM budget
• Planned 65 classic car and boat show events annually

Horsham, PA, US

Boca Raton, Florida, US

Voorhees, NJ, US