Helping bring product, service and organizational brands to life -- through name development, positioning, insights, brand and identity strategies.

Board director and member of the executive committee for Fulcrum Health -- leveraging physical medicine networks to achieve the Triple Aim of improved experience, costs and outcomes. Providing ChiroCare regional network, the upper midwest's largest independent chiropractic network, making services available to 1.1 million members of our contracted customers and leading the way in promoting awareness and acceptance of the value of chiropractic in health care.

Responsible for leading marketing strategy and execution for University of Minnesota Health (M Health) across all service lines and practice areas.

Established and led the integrated marketing communications (IMC) and brand design enterprise center of excellence serving all lines of business--including IMC teams dedicated to each of the 3 divisions--Dairy Foods, Animal Nutrition, and Crop Inputs--as well as the digital marketing team, brand & package design team, and marketing operations.

Conceived and implemented brand, marketing and web/interactive strategies for a variety of clients, including Blue Cross Blue Shield of Michigan, Silverman Ankle & Foot, Pinova Solutions and Baza Medical Group.

• Led initiatives for engaging external audiences to build the business and guide members to healthy behaviors, resulting in both consumer and B2B sales growth and enhanced member and employer satisfaction• Spearheaded effort to refresh the Blue Cross brand—created powerful new brand strategy, market positioning, brand attributes and first-ever visual identity system. Launched integrated marketing campaigns reflective of the renewed brand, contributing to highest consumer image scores… Show more • Led initiatives for engaging external audiences to build the business and guide members to healthy behaviors, resulting in both consumer and B2B sales growth and enhanced member and employer satisfaction• Spearheaded effort to refresh the Blue Cross brand—created powerful new brand strategy, market positioning, brand attributes and first-ever visual identity system. Launched integrated marketing campaigns reflective of the renewed brand, contributing to highest consumer image scores ever measured• Instrumental in establishing the vision for and implementing a broad spectrum of web-based and interactive initiatives, including leading the planning for and complete redesign of the public website, which won national Best of Blue “Best of Show” honors • Implemented in-house agency model, streamlining systems and workflow processes that established a highly productive, performance-driven team of about 50 people • Completely turned around negative department image, resulting in a tripling of the size of department to accommodate increased demands—established and led the account management teams, creative services team and web engagement team • Received numerous Design USA Corporate In-House Design awards and Blue Cross and Blue Shield Association “Best of Blue” awards, including first place honors in the Internet/intranet, direct marketing, advertising, target marketing and annual report categories • Oversaw launch of regional alliance of 6 Blues plans offering Medicare Part D drug and Medicare Advantage health plans. Led the country for highest single-state Part D market share three years running—with an unrivaled 47% share Show less

• Planned and directed execution of this national health benefits technology company’s most successful marketing events in its history, generating thousands of leads and leading to major multimillion-dollar sales. Revenue more than doubled during 3-year tenure• Successfully completed overhaul of brand strategy, positioning and image across all marketing vehicles• Defined business requirements and oversaw launch of much-lauded employer/health plan portal, incorporating a suite of… Show more • Planned and directed execution of this national health benefits technology company’s most successful marketing events in its history, generating thousands of leads and leading to major multimillion-dollar sales. Revenue more than doubled during 3-year tenure• Successfully completed overhaul of brand strategy, positioning and image across all marketing vehicles• Defined business requirements and oversaw launch of much-lauded employer/health plan portal, incorporating a suite of unmatched online applications• Improved sales force efficiency with Customer Relationship Management/Sales Force Automation implementation and an overhauled proposal process• High-achieving performance led to successive expansion of responsibilities to include all markets/businesses/acquisitions, corporate and overall brand communications, and employee communications and the corporate intranet Show less

One of the region’s largest and most established marketing communications & design agencies* Over course of 13 years, led all agency service delivery functions• Established agency’s strategic focus, positioning, vision and mission; directed marketing, business development and communications efforts; responsible for account planning functions• Launched a multitude of highly successful new products/businesses/brands and advertising/promotional campaigns—for products… Show more One of the region’s largest and most established marketing communications & design agencies* Over course of 13 years, led all agency service delivery functions• Established agency’s strategic focus, positioning, vision and mission; directed marketing, business development and communications efforts; responsible for account planning functions• Launched a multitude of highly successful new products/businesses/brands and advertising/promotional campaigns—for products from 3M, IBM, U.S. Bank, Carlson Companies, Wagner, Minute Clinic and many others• Facilitated client strategy sessions and developed numerous business, marketing, communications and brand strategy plans Show less

• Led excellent team of associate creative directors, art directors/designers, copywriters, production manager, production artists, proofreader and traffic coordinators• Oversaw business development creative strategies and concepts, leading to numerous new client pitch successes• Established operational infrastructure and best practices, including electronic workflow, time reporting and traffic database systems

• Expanded the company’s client base and raised its profile; developed many strong client relationships• Led team of Account Supervisors, Account Managers and Assistant Account Managers

• Led new business development and agency marketing strategies and execution oversight• Continued to manage client accounts, including B2B and B2C divisions of 3M, US Bank, IBM Global Services

• Successfully managed and expanded the business for a wide variety of B2B and B2C clients. • Tripled the agency’s 3M business within two years—serving 19 divisions, including 3M Pharmaceuticals, 3M Personal Care, 3M Do-It-Yourself, 3M Automotive, 3M Marine, 3M Industrial Tape• Specified and oversaw the pioneering installation of the most comprehensive computer graphics system of any communications firm in the Twin Cities. Trained staff and acted as internal… Show more • Successfully managed and expanded the business for a wide variety of B2B and B2C clients. • Tripled the agency’s 3M business within two years—serving 19 divisions, including 3M Pharmaceuticals, 3M Personal Care, 3M Do-It-Yourself, 3M Automotive, 3M Marine, 3M Industrial Tape• Specified and oversaw the pioneering installation of the most comprehensive computer graphics system of any communications firm in the Twin Cities. Trained staff and acted as internal consultant/trainer/troubleshooter • Founding director of Twin Cities Electronic Publishing Alliance—collectively launched highly visible and valuable educational/networking association and annual symposium Show less

Pioneering computer graphics software and hardware manufacturerAdditional positions held: Sales Account Executive, Market Manager, Marketing Services Manager• Successfully launched world’s most advanced computer graphics workstation, first commercial presentation graphics PC software and other industry firsts—catapulting the company into market leadership position• Senior manager ultimately reporting to chairman responsible for all marketing, product and brand… Show more Pioneering computer graphics software and hardware manufacturerAdditional positions held: Sales Account Executive, Market Manager, Marketing Services Manager• Successfully launched world’s most advanced computer graphics workstation, first commercial presentation graphics PC software and other industry firsts—catapulting the company into market leadership position• Senior manager ultimately reporting to chairman responsible for all marketing, product and brand management, and communications functions, including in-house creative/training team• Translated unmet needs of the graphic arts industry into successful products; presented to audiences around the country about emerging computer graphics technologies Show less