Becky Meckstroth Email & Phone Number

St Louis, MO, US

Chicago, IL, US

St. Louis, MO, US

• Develop and implement an external and internal marketing communications plan for the Quality and Patient Safety, Data Analytics, Education and Events business segments to aid achievement of organizational strategic.
• Create and foster collaborative relationships with segment executives to translate business strategies into actionable marketing projects.
• Responsible for the creation of core message development related to key marketing strategies.
• Write, edit and manage content for marketing communications materials including electronic communications, success stories, executive briefs, brochures, print ads and press releases.
• Work with online services manager to conceptualize and implement web content and site flows to maximize end-user experience and enhance Amerinet’s web presence.

Wilmington, Delaware, US

• Plan, create and implement marketing communications for Ashland’s Performance Materials division which encompasses Casting Solutions, Composite Polymers and Specialty Polymers & Adhesives.
• Co-produce and manage Performance Material’s annual advertising plan and budget of over $500k.
• Work with external design agencies to develop trade ads and collateral materials.
• Guide senior management to deliver consistent internal and external messaging aligned with brand strategy and marketing plan.
• Write, edit and manage the Intranet content for Ashland's Performance Materials division to ensure business objectives and key initiatives are communicated to global employees.
• Arrange and direct internal meetings; develop PowerPoint presentations, manage communications and print materials and provide on-site assistance.

• Managed the marketing and advertising plan for Real Living’s New Market division to develop national brand awareness thereby establishing new Real Living franchise offices across the country.
• Ensured marketing and advertising strategies are properly executed by the 10 person sales team and 60 franchise offices; managed daily operations and assured prompt resolution of issues.
• Collaborated with visual design team to create marketing materials including print ads, interactive banner ads, direct mail campaigns, e-cards, newsletters, brochures, and presentations.
• Produced Real Living’s New Market division e-newsletter on behalf of sales team to generate awareness of Real Living’s franchise opportunities.
• Presented Real Living’s brand and marketing to prospective franchise owners.
• Arranged and directed meetings and special events; selected site, negotiated contracts, created menus, developed print materials and provided on-site assistance.

Columbus, OH, US

• Served as marketing and communications liaison with Real Living to ensure that corporate-wide marketing and advertising strategies were properly executed in the central Ohio and southwest Ohio market.
• Co-produced and managed annual marketing plan and budget of over $500k.
• Created consumer contests and promotions targeted towards increasing consumer awareness of the Real Living brand as well as driving sales and recruitment of new talent.
• Developed print advertising plans, budgets and schedules for each central Ohio office; negotiated advertising rates with local publications.
• Designed and coordinated company picnic and office open houses.
• Supervised and directed the work of the Marketing Coordinator.

Columbus, OH, US

• Supported Marketing Manager in marketing and advertising strategies in central Ohio and southwest Ohio markets.
• Prepared, updated and distributed corporate, office, and agent press releases.
• Managed internal communications by posting announcements daily on Real Living’s intranet site and preparing weekly newsletter to office managers.
• Maintained media coverage clip report and clip book.
• Assisted in the development of direct mail pieces, PowerPoint presentations, print ads, promotions and other marketing materials.
• Responded to marketing requests from agents and office managers to reinforce brand strategies.

• Assisted Director of Marketing with obtaining 40% of organization’s operating budget.
• Utilized various marketing tactics with selling CATCO subscriptions to increase revenue.
• Marketed plays to Central Ohio through promotions, advertisements and events.
• Sold advertising space to numerous companies for CATCO’s season program.
• Aided Press Representative in various public relations activities.
• Maintained accurate records of subscription sales in excel database.

Bachelor Of Arts, Communications And English

Bachelor'S Degree