Led vision to build and develop brands for SWA and Noah’s Arkitecture; created and executed marketing strategy to engage B2B prospects; guided multifamily property marketing; drovw associate engagement with non-profit events.

Created strategy and led implementation of omni-commerce marketing campaigns for sales promotions, brand awareness, product/brand launches, store conversions, grand openings, cause marketing, corporate giving and volunteerism, and the Houston Texans sponsorship to achieve traffic, sales, engagement and earned media KPI’s.Accomplishments/Responsibilities:• Led team of 9 driving cross-functional alignment of marketing strategy with business partners including Ecommerce, Creative… Show more Created strategy and led implementation of omni-commerce marketing campaigns for sales promotions, brand awareness, product/brand launches, store conversions, grand openings, cause marketing, corporate giving and volunteerism, and the Houston Texans sponsorship to achieve traffic, sales, engagement and earned media KPI’s.Accomplishments/Responsibilities:• Led team of 9 driving cross-functional alignment of marketing strategy with business partners including Ecommerce, Creative, Merchandising, PR agencies, Store Operations, Visual and all media teams (Email, Social, Digital, Broadcast, Print) to deliver a seamless customer journey and consistent brand message increasing site traffic by 30% and store traffic by 3.5% to LY.• Collaborated with Merchants, Ecommerce and Creative teams to develop a compelling merchandise content strategy for email, web pages, digital, social, print and broadcast media. • Leveraged appropriate media tactics to successfully execute strategies by utilizing analytics, sales history, industry trends, customer segmentation, and competitive reviews resulting in 2% sales increase over trend.• Managed two PR agency relationships which garnered over $15M in ad publicity in 2019 and improved average Grand Opening sales results by almost 30%. • Controlled $4M budget including brand activations, non-profit events, sponsorships and media releases. • Drove $1.2M Houston Texans sponsorship reaching over 37M, $614K in ad value which resulted in $2M incremental sales in Houston market.• Directed four national cause partnerships (AHA, No Kid Hungry, BCRF, St. Jude) raising over $2M in donations and $4M in ad value in 2019. • Orchestrated corporate giving and volunteer program engaging 200-300 associates; raised over $100K for Houston non-profit partnerships.• Created campaign planning process and 9-month workflow for Advertising department; assisted in development of MRM systems to communicate and execute timelines within workflows. Show less

Marketing strategist for Men's, Young Men's and Juniors businesses for Stage division, in addition to marketing strategy and execution for Steele’s off-price division.Accomplishments/Responsibilities:• Partnered with buying teams and related VP’s to create and execute omni-channel merchandise content strategies based on analytics, sales history, and business initiatives resulting in sales growth of 4%-7%.• Created divisional marketing strategies and campaigns; coordinated associated… Show more Marketing strategist for Men's, Young Men's and Juniors businesses for Stage division, in addition to marketing strategy and execution for Steele’s off-price division.Accomplishments/Responsibilities:• Partnered with buying teams and related VP’s to create and execute omni-channel merchandise content strategies based on analytics, sales history, and business initiatives resulting in sales growth of 4%-7%.• Created divisional marketing strategies and campaigns; coordinated associated vendor co-op funding. • Managed all aspects of marketing for Steele's off-price division, including strategy, content, execution, special projects, direct mail, email; solely accountable for Steele’s $1M annual advertising budget. Show less

Proficient in production of pre-prints and direct mail, including paper specs, color checks, prepress, mail processing, customer segmenting, run lists, vendor relations, bid packages and negotiations. Accomplishments/Responsibilities:• Directed team of 5-8, managing traffic and scheduling for pre-prints, newspaper ads and direct mail.• Managed annual print budget of $50M-$75M; saved company upwards of $500K/year though implementing operational efficiencies and a consistent bid… Show more Proficient in production of pre-prints and direct mail, including paper specs, color checks, prepress, mail processing, customer segmenting, run lists, vendor relations, bid packages and negotiations. Accomplishments/Responsibilities:• Directed team of 5-8, managing traffic and scheduling for pre-prints, newspaper ads and direct mail.• Managed annual print budget of $50M-$75M; saved company upwards of $500K/year though implementing operational efficiencies and a consistent bid process.• Traffic team created job specs, scheduled, trafficked and proofed up to 1,000 advertising jobs per year.• Pre-print team sent insertions to over 1,000 newspapers 2-3x per month; created and managed run lists.• Direct Mail team managed paper and print budgets; played critical role in vendor relations and negotiations; coordinated mailings with printers, mailers and customer database team. • Created proprietary Job Jacket database with Filemaker developer to track job schedules and send insertions for over 800 daily and non-daily newspapers; further evolved database to include cloud-based insertion orders, automated schedule templates and print orders, and forecasting/invoice reconciliation.• Created proprietary Versioning/Mail Stream grid which effectively communicated complex versioning (7 logos, upwards of 100 mail streams) to printers and mail houses to satisfy customer segmentation. Show less

• Created Store Ops Communications Department: prioritized stores’ daily workload; informed about advertising, promotions, visual direction; reiterated policies and procedures. • Developed quarterly associate recognition newsletter, store contests and year-end awards. • Initiated the stores’ Help Desk, The Info Center. • Results: store shrinkage decreased approximately 2% and sales increased over 5%.

Managed highly-visible store with $5.5M annual sales, 35 employees.

Began career as an Assistant Store Manager at Hit or Miss in downtown Houston. Promoted to Store Manager in 1988. Promoted to Multi-Store Manager 1990. Transferred to Arlington, TX, for promotion to District Manager in 1992 of $8 million district. Promoted to $12 million district in Ft. Lauderdale, FL in 1993.