Becky Newman Email & Phone Number

Katy, Texas, United States

Katy, Texas, United States

Houston, Texas, United States

Led vision to build and develop brands for SWA and Noah’s Arkitecture; created and executed marketing strategy to engage B2B prospects; guided multifamily property marketing; drovw associate engagement with non-profit events.

Houston, Texas Area

• Created strategy and led implementation of omni-commerce marketing campaigns for sales promotions, brand awareness, product/brand launches, store conversions, grand openings, cause marketing, corporate giving and.
• Led team of 9 driving cross-functional alignment of marketing strategy with business partners including Ecommerce, Creative… Show more Created strategy and led implementation of omni-commerce marketing campaigns for.
• Led team of 9 driving cross-functional alignment of marketing strategy with business partners including Ecommerce, Creative, Merchandising, PR agencies, Store Operations, Visual and all media teams (Email, Social.
• Collaborated with Merchants, Ecommerce and Creative teams to develop a compelling merchandise content strategy for email, web pages, digital, social, print and broadcast media.
• Leveraged appropriate media tactics to successfully execute strategies by utilizing analytics, sales history, industry trends, customer segmentation, and competitive reviews resulting in 2% sales increase over trend.
• Managed two PR agency relationships which garnered over $15M in ad publicity in 2019 and improved average Grand Opening sales results by almost 30%.

Houston, Texas Area

• Marketing strategist for Men's, Young Men's and Juniors businesses for Stage division, in addition to marketing strategy and execution for Steele’s off-price division.Accomplishments/Responsibilities:
• Partnered with buying teams and related VP’s to create and execute omni-channel merchandise content strategies based on analytics, sales history, and business initiatives resulting in sales growth of 4%-7%.
• Created divisional marketing strategies and campaigns; coordinated associated… Show more Marketing strategist for Men's, Young Men's and Juniors businesses for Stage division, in addition to marketing strategy and.
• Created divisional marketing strategies and campaigns; coordinated associated vendor co-op funding.
• Managed all aspects of marketing for Steele's off-price division, including strategy, content, execution, special projects, direct mail, email; solely accountable for Steele’s $1M annual advertising budget. Show less

Houston, Texas

• Proficient in production of pre-prints and direct mail, including paper specs, color checks, prepress, mail processing, customer segmenting, run lists, vendor relations, bid packages and negotiations..
• Directed team of 5-8, managing traffic and scheduling for pre-prints, newspaper ads and direct mail.
• Managed annual print budget of $50M-$75M; saved company upwards of $500K/year though implementing operational efficiencies and a consistent bid… Show more Proficient in production of pre-prints and direct mail.
• Managed annual print budget of $50M-$75M; saved company upwards of $500K/year though implementing operational efficiencies and a consistent bid process.
• Traffic team created job specs, scheduled, trafficked and proofed up to 1,000 advertising jobs per year.
• Pre-print team sent insertions to over 1,000 newspapers 2-3x per month; created and managed run lists.

Houston, Texas Area

• Created Store Ops Communications Department: prioritized stores’ daily workload; informed about advertising, promotions, visual direction; reiterated policies and procedures.
• Developed quarterly associate recognition newsletter, store contests and year-end awards.
• Initiated the stores’ Help Desk, The Info Center.
• Results: store shrinkage decreased approximately 2% and sales increased over 5%.

Houston, Texas Area

Managed highly-visible store with $5.5M annual sales, 35 employees.

Ft. Lauderdale, FL

Began career as an Assistant Store Manager at Hit or Miss in downtown Houston. Promoted to Store Manager in 1988. Promoted to Multi-Store Manager 1990. Transferred to Arlington, TX, for promotion to District Manager in 1992 of $8 million district. Promoted to $12 million district in Ft. Lauderdale, FL in 1993.