Becky O'Connor Email and Phone Number

• Lead and oversee a team of 4, ensuring efficient day-to-day training operations and strategic alignment with business goals.• Spearheaded initiatives that resulted in a 5% increase in public and private training revenue through operational efficiency and targeted demand generation activities.• Collaborate with cross-functional teams to identify training needs and design programs that align with organizational objectives.• Leverage data-driven insights to enhance training programs and foster a culture of continuous improvement and professional development, ensuring high team performance and engagement.

• Assisted with software selection, contract organization, and vendor management• Created impactful enablement materials for the GTM team, enhancing training pitches and maintaining consistent messaging• Developed, managed, and continuously iterated on the registration process for private and public classes• Planned, executed, and optimized multi-channel marketing campaigns with above average CTRs

• Developed, managed, and continuously iterated on the registration process for private and public classes• Partnered with Correlation One to launch unique training development program, successfully certifying and placing over 80 individuals from underrepresented backgrounds into high-paying roles• Quickly ramped to become an Anaplan SME and Certified Model Builder in under 6 months

• Architect predictive modeling solutions for clients’ marketing and sales operations• Lead strategic initiatives to create project plans, product documentation, onboarding procedures, and support interventions for each point in the customer journey • Steer customers’ marketing strategy by providing data-driven recommendations on demand generation, funnel analysis, campaign planning, and lead nurture• Develop and price company-wide service offering packages and corresponding work orders• Drive cross-functional initiatives to support customer-centric priorities in the product roadmap

• Responsible for a digital advertising budget of $200,000• Created, executed, and optimized integrated marketing campaigns• Administered the organization's marketing technology stack• Built out Marketo revenue and lead scoring models• Executed a demand generation pipeline and lead nurture strategy• Reduced cost-per-lead to less than 50% of the industry benchmark• Achieved a click-through-rate 70% greater than industry benchmark• Highlighted trends in campaign datasets to optimize existing strategies

• Administered the implementation of a 50-person Salesforce instance with a Marketo integration• Created and automated the organization’s first lead lifecycle and revenue cycle models, tracking prospects from their first interaction to close• Launched multiple go-to-market campaigns for unique SaaS products with a cross-functional team• Developed the groundwork for multi-touch marketing attribution and revenue forecasting systems• Formulated data-driven recommendations for senior executives to optimize existing campaigns• Leveraged look-alike modeling to conduct account based marketing• Analyzed large datasets to develop insights and drive organizational change

• Assisted with business development strategy and implementation• Streamlined processes for the Sales and Applied Data Science (consulting) teams• Developed marketing materials that showcase the company's capabilities• Created and automated key performance reports and dashboards critical to making informed business decisions• Presented sales and marketing reports at a weekly C-level meeting

• Promoted into a lead position after one year with the company• Developed project management procedures and internal processes • Used white-hat SEO techniques to increase clients' traffic by up to 43.99%

• Enhanced clients’ online presence through the use of SEO methods• Managed clients’ online reputation by regularly monitoring online listings• Maximized clients' ad spend by evaluating ROI and researching additional opportunities • Prepared analytic materials for Account Managers

• Performed CRM and database maintenance • Cultivated sales leads, and identified new advertising opportunities • Conducted research using the Internet, Quickfil, and SMART

• Acted as a lead worker, trained, assigned work, and reviewed the work of others• Created and updated weekly advertisements for TV display boards• Developed and ran student events celebrating holidays and supporting student causes• Prepared and distributed promotional material for weekly menus and special events• Allocated and monitored a budget of approximately $1500 annually for promotions• Conducted surveys to gage customer satisfaction and preference • Significantly increased Facebook fans and the percentage of engaged users

• Conducted cold call B2B sales on behalf of Direct Energy• Represented the company and developed ties with potential clients• Met or exceeded weekly sales quota• Created and maintained Facebook, and Twitter accounts for the company

• Conducted outbound calls to alumni• Maintained and improved alumni relations• Met or exceeded weekly quota