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My jam is lean startup + local news. I'm a co-founder at Arizona Luminaria, a local news organization for Arizona.Before that, I was a beat reporter for many years. In 2016 I became an intrapreneur, co-founding a local digital journalism brand under the umbrella of the Arizona Daily Star newspaper. We acted like a startup without starting from scratch. Then we started an innovation lab to build on what we learned.I'm passionate about creating journalism products that people LOVE. In my role as the Arizona Daily Star's first product manager, I worked as a partner on content strategies and revenue strategies for a variety of digital news products, including websites, apps, guides, and email newsletters. The teams went deep on customer research and testing. I facilitated design sprints and ideation exercises, helped teams accelerate new product development without wasting a bunch of time and resources, and worked across departments to help products succeed. Ultimately my goal is to help reinvent journalism products to create new value for readers and advertisers.I'm among the winners of the Google News Innovation Challenge, the Challenge Grant from the Knight Foundation and ONA, and the Tow Center fellowship.Planning is my super power. I use it for good at News Hack Arizona, the Arizona Press Club, Startup Coffee, Girl Scouts and Lean In.
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Co-FounderArizona LuminariaTucson, Az, Us -
Co-FounderArizona Luminaria Aug 2021 - PresentTucson, Arizona, United States -
Product ManagerArizona Daily Star Nov 2016 - Aug 2021Tucson, ArizonaHelping to reinvent news products, including apps, websites, chat bots, guides, social media channels, email newsletters, podcasts, and more -
Co-Founder Of #ThisistucsonArizona Daily Star Mar 2016 - Aug 2021Tucson, ArizonaDeeply researched an under-served local news audience and developed and launched a product to meet their local news needs, with teamwork on content strategy and business development. -
ReporterArizona Daily Star Nov 2003 - Nov 2016Tucson, Arizona• Watchdog team reporter: Partnered with beat reporters on short-term investigations and seasonal coverage, planned and executed special sections, grew the newsroom’s watchdog culture and multimedia culture, coached apprentice reporters.• Government beat reporter and transportation columnist: Covered multiple beats, planned and coordinated election coverage, acted as bureau chief and team leader, coached apprentice reporters.• Higher education beat reporter: Covered the University of Arizona, Pima Community College and private colleges; grew readership with a blog and social media; crafted stories on topics ranging from top scientific research to remedial ed.• High school sports editor: Managed and guided a team of five reporters, coordinated stringers and interns, edited copy, planned and created special sections with online extras, led the transition to a new online stats system.• Business section beat reporter: Created a beat on workplace and labor issues including a major strike and the state’s first minimum wage law, covered the business of healthcare, covered real estate in the boom and bust including a local mortgage company meltdown, partnered on investigative projects on child care and casinos, used and created databases, revamped an annual special section to make it more visual and user friendly.• Cops beat reporter: Covered breaking news, identified and developed "talker" stories and watchdog stories. -
ReporterInside Tucson Business Jun 2003 - Nov 2003Covered a broad business beat, including economic development, government, land use, tourism, workforce development, downtown revitalization, gaming, transportation, and retail topics. Edited copy and helped with page design. Contributed to monthly special sections.
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ReporterArizona Daily Sun Jun 2001 - Apr 2003Flagstaff, ArizonaCovered education beat, including K-12, higher education, education funding, and child-family social topics. Organized columns and features for weekly education page. Founded monthly teen section and coordinated teen journalists. General assignments including arts, features, business, community and breaking news.
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News EditorThe East County Californian Feb 2002 - Jun 2002Greater San Diego AreaCovered news and features in nine communities for The East County Californian and The Alpine Sun, managed news budgets, edited copy, coordinated correspondents, pagination
Becky Pallack Skills
Becky Pallack Education Details
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Journalism -
Journalism
Frequently Asked Questions about Becky Pallack
What company does Becky Pallack work for?
Becky Pallack works for Arizona Luminaria
What is Becky Pallack's role at the current company?
Becky Pallack's current role is Co-founder.
What is Becky Pallack's email address?
Becky Pallack's email address is bp****@****ail.com
What is Becky Pallack's direct phone number?
Becky Pallack's direct phone number is +152095*****
What schools did Becky Pallack attend?
Becky Pallack attended West Virginia University, Northern Arizona University.
What skills is Becky Pallack known for?
Becky Pallack has skills like Journalism, Newspapers, Ap Style, News Writing, Breaking News, Storytelling, Online Journalism, Copy Editing, Investigative Reporting, Feature Articles, Headline Writing, Editorial.
Not the Becky Pallack you were looking for?
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Rebecca Pallack
Woodbridge, Va -
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