Becky Pega, Mba Email & Phone Number

Richmond, Virginia Area

Richmond, Virginia Area

• Director and department head of a 15-member advertising fulfillment operation that supported the revenue efforts of 100+ local media websites through direct sales, national agency orders, programmatic channel.
• Mentored and led a diverse group of individuals with responsibilities that included management, revenue reporting, project management, technical troubleshooting, and first-level support.
• Served as a digital group change leader through the company’s divestitures and acquisitions while maintaining a constant focus on sustaining seamless business operations and identifying opportunities for improvement.
• Project manager of business critical initiatives including ad server system migrations and web development/design ad integrations within aggressive, contractually-driven timelines.
• Deployed enterprise-wide digital order management system that drove daily activities for sales, accounting, and operations. Advanced and guided vendor’s efforts in system customization, training, and rollout scheduling.
• Compiled and distributed key metrics reports to senior executives that included strategies for increasing revenue. Efforts translated to new sales strategies and budget gap plans.

Richmond, Virginia Area

• Oversaw the scheduling, testing, and implementation of digital advertising campaigns that drove revenue through on-time and accurate campaign implementation and the tracking of performance, accuracy, and efficiency.
• Managed a team of six tasked with campaign deployment/optimization, development of support workflows for new products, and technical integration of ad serving and web publishing systems.
• Documented, enforced, and enhanced internal procedures, policies, and tutorials regarding ad trafficking, rich media and video testing, and complex targeting.
• Trained sales staff on digital fulfillment process, packaging best practices, and product capabilities.
• Represented sales interests during inter-department product development in an Agile environment that ensured new and redesigned products incorporated actionable revenue opportunities.

Richmond, Virginia Area

• Created media kits, sales proposals, and product one-sheets for local and national sales teams. Oversaw the development and delivery of digital sales training programs delivered via webinars and on-site visits.
• Training efforts resulted in increased product awareness, seller participation, and new business.
• Served as the primary point of contact with an external marketing team on an advertising campaign that rebranded the local portal website.
• Customized and deployed Salesforce.com to all digital sellers, partnering with an outside vendor on the customization, deployment, and product support/training.

Richmond, Virginia Area

• Trafficked digital advertising campaigns in a fast-paced and highly deadline-driven environment. Worked with cross-functional development and sales teams on the deployment of new advertising products, inventory.
• Served as the operations representative on a cross-functional team charged with the deployment of a digital order workflow system. Administered all rate cards, approval rules, and ad server integration.

Mba, Information Systems

Ba, Business Administration & Computer Science

Activities and Societies: Omicron Delta Kappa, Student Senate, Honor Scholars Society