Becky Pega, Mba Email & Phone Number

Richmond, Virginia Area

Richmond, Virginia Area

Director and department head of a 15-member advertising fulfillment operation that supported the revenue efforts of 100+ local media websites through direct sales, national agency orders, programmatic channel management, and reseller partnerships. Accountable for resource allocation and workload planning for both internal and offshore teams.• Mentored and led a diverse group of individuals with responsibilities that included management, revenue reporting, project management, technical troubleshooting, and first-level support.• Served as a digital group change leader through the company’s divestitures and acquisitions while maintaining a constant focus on sustaining seamless business operations and identifying opportunities for improvement.• Project manager of business critical initiatives including ad server system migrations and web development/design ad integrations within aggressive, contractually-driven timelines. • Deployed enterprise-wide digital order management system that drove daily activities for sales, accounting, and operations. Advanced and guided vendor’s efforts in system customization, training, and rollout scheduling.• Compiled and distributed key metrics reports to senior executives that included strategies for increasing revenue. Efforts translated to new sales strategies and budget gap plans.

Richmond, Virginia Area

Oversaw the scheduling, testing, and implementation of digital advertising campaigns that drove revenue through on-time and accurate campaign implementation and the tracking of performance, accuracy, and efficiency targets.• Managed a team of six tasked with campaign deployment/optimization, development of support workflows for new products, and technical integration of ad serving and web publishing systems.• Documented, enforced, and enhanced internal procedures, policies, and tutorials regarding ad trafficking, rich media and video testing, and complex targeting.• Trained sales staff on digital fulfillment process, packaging best practices, and product capabilities.• Represented sales interests during inter-department product development in an Agile environment that ensured new and redesigned products incorporated actionable revenue opportunities.

Richmond, Virginia Area

Created media kits, sales proposals, and product one-sheets for local and national sales teams. Oversaw the development and delivery of digital sales training programs delivered via webinars and on-site visits. • Training efforts resulted in increased product awareness, seller participation, and new business.• Served as the primary point of contact with an external marketing team on an advertising campaign that rebranded the local portal website.• Customized and deployed Salesforce.com to all digital sellers, partnering with an outside vendor on the customization, deployment, and product support/training.

Richmond, Virginia Area

Trafficked digital advertising campaigns in a fast-paced and highly deadline-driven environment. Worked with cross-functional development and sales teams on the deployment of new advertising products, inventory management, and availability forecasting.• Served as the operations representative on a cross-functional team charged with the deployment of a digital order workflow system. Administered all rate cards, approval rules, and ad server integration.

Mba, Information Systems

Ba, Business Administration & Computer Science

Activities and Societies: Omicron Delta Kappa, Student Senate, Honor Scholars Society