A creative and client-focused individual with over 12 years of experience gained helping clients to achieve real ROI from digital and offline marketing campaigns. Passionate about everything digital, my mission is to help clients to build and retain an authentic and effective online presence which supports growth.As Founder of Reflect Digital, I have built an enthusiastic and expert team with the knowledge and skills needed to deliver the results our clients need. I inspire my team to deliver an honest, personable and professional service, resulting in innovative and engaging deliverables which meet and exceed all expectations.With a keen interest in behavioural economics and how this, when applied to marketing, can truly supercharge results. I am championing being more human within the SEO and paid search community, we need to move away from being algorithm first and instead ensure we understand our audience's motivations and use this as the focus of our content. I absolutely love speaking at events, topics include SEO, paid search, marketing strategy, behavioural economics, starting a business, culture within a business, 4-day week and inspiring students into the digital industry.