Becky Roberts LLC is a brand consultancy offering brand strategy development, consumer insight and market research services.

KEXP is a non-profit radio station dedicated to enriching lives by championing music and discovery. Over the past 40 years, millions of listeners have discovered their next favorite artist, from Nirvana to Macklemore, at 90.3 in Seattle, or at kexp.org anywhere in the world.

The Henry Art Gallery is an internationally recognized museum of contemporary art, and the only museum in the Northwest specifically dedicated to advancing the art, artists and ideas of our time.

Led a cross-functional team in refining the Nordstrom brand positioning, and directed consumer insight work for the Women's Apparel, Shoes, Corporate Social Responsibility, and Anniversary Sale teams.

Built a strategic planning department and led brand strategy development and consumer insight work for clients including Nautilus, Mercy Corps, Group Health Cooperative, Tully's Coffee, Speakeasy Broadband, Hewlett-Packard, Washington Tourism, AAA Washington, Paccess and Sharebuilder.

Led global brand strategy development to re-position Amazon.com for growth beyond its initial launch years. Directed development and execution of all offline marketing and consumer research including the "Sweatermen" holiday campaign and $80M of partnered advertising with Visa, FedEx, HP and USPS.

Led communication strategy development and execution for a variety of Kraft and Oscar Mayer products, including two award-winning Super Bowl campaigns.