-Develop the media strategy, including the selection of major media for the campaign and determine reach, frequency, and continuity.-Conduct primary and secondary research to determine specific campaign strategies and tactics. -Create graphics for social media to further campaign objectives.

-Launched a high-profile website from scratch by developing new CSS code, preparing art direction for visual assets, and project managing the process from start to finish.-Managed, created, and distributed marketing emails to audience of 40,000+ recipients, resulting in a 27% average open rate.-Served as a project manager for the creation of a website by scheduling and coordinating meetings with staff.-Wrote articles for award-winning flagship publication 'Common Ground'.

-Strategized and executed monthly event planning opportunities to engage students and professors to facilitate professional development and networking opportunities. -Served as the team lead for meetings between students and staff leaders while collaborating with the Program Coordinator.-Organized, planned, and led weekly meetings while providing timely and creative updates.

-Wrote and submitted competitive grant proposals to improve the City of Corning's infrastructure and safety. -Planned the premier anniversary event to showcase achievements to engage hundreds of stakeholders.-Advocated for Corning's legislative priorities by meeting with state legislators.

-Re-branded all social media accounts, resulting in a 50% follower increase on Instagram alone.-Leveraged Instagram and Facebook to develop a creative philanthropic campaign to raise awareness, resulting in a 30% increase in donations to designated nonprofits.-Led organization-wide photo shoots to further the sorority's re-branding effort. -Developed engaging content for digital communications while managing all accounts daily.