- Develop and execute strategic marketing initiatives to drive engagement and enrollment- Manage projects and timelines to ensure effective delivery of marketing campaigns- Write targeted copy for ads, email marketing, program descriptions, and landing pages- Design and maintain email marketing campaigns in Marketing Cloud- Create and implement campaign strategies, including promotions and sponsorship activations- Collaborate with campus partners on strategic communications and promotional opportunities- Optimize landing pages and program pages to support marketing efforts- Analyze audience data and personas to optimize conversion rates and campaign effectiveness- Generate reports for stakeholders, providing insights into campaign performance and engagement

- Drive strategic planning and launch execution for new shows and apps- Manage marketing campaigns and serve as the corporate lead coordinating efforts across marketing, technology, creative and content teams- Refine the brand voice and integrate cohesive messaging across all marketing and communication strategies- Oversee email marketing and promotions calendar

- Provide strategic direction and planning for book launches- Project manage work by outside agencies and contractors to create websites, marketing collateral, and digital marketing campaigns- Manage author communication and relationships during the marketing phase of editorial process

- Provide strategic direction and planning for book launches- Project manage work by outside agencies and contractors to create websites, marketing collateral, and digital marketing campaigns- Manage author communication and relationships during the marketing phase of editorial process

Lead content marketing initiatives for Dave Ramsey's EntreLeadership brand. Direct content strategy for website, email, social media, podcast, video, live events, and webinars. Manage strategic relationships with advertisers, brand partners, speakers, podcast guests, and key influencers. Track performance and communicate results to business leaders. Create marketing funnels and construct marketing automation sequences that drive customer conversion. Project manage design and content elements ensuring deadlines are met on time and budget.

Provide strategic planning, direction and project management for new and existing event programming components. Develop and present event concept proposals for new events. Project manage development of programming elements, including: speaker presentations, workbooks, slides, and video segments. Drive communication among the team about event programming, ensuring all areas stay on track and are up to date during the development process.

• Coordinate workflow of all event projects, web projects and marketing initiatives to keep each Live Event section on task and aware of deadlines.• Maintain communication with team about resources needed to execute events effectively and work with various internal departments to acquire those resources• Develop and maintain a detailed project schedule• Define event tasks and resource requirements• Work with event coordinators to identify obstacles to planning process and implement improvementsfor next event• Work with event team to make sure all additional event collateral is created• Support team by managing deadlines for production elements• Responsible to track project changes and produce updated schedule as agreed with team• Coordinate meetings of key players and lead meetings to assist in project communication and thattimelines are being met.• Participate in the strategic planning of new events and event launches to help gather and understandrequirements• Create and update speaker notes to ensure programing goals are met• Create surveys to evaluate events and pin-point areas of improvement• Help to define structure and flow of events

• Define, market, and execute event experience operations• Develop products and marketing uses for content assets captured at events (audio, video, photos, articles, publications, web events)• Produce podcasts to build brand awareness and promote events (Dave Ramsey's EntreLeadership Podcast - #1 business leadership podcast on iTunes)• Work with social media team to develop, integrate and execute social media initiatives before, during, and after live events to enhance the event experience• Project manage from initial concept through publication of various sales tools - including brochures, sales sheets, web content, newsletters, and electronic media• Work with broadcast department to coordinate event promotional campaigns with radio stations• Create and execute integrated marketing programs for and at events (pitches, pre-show entertainment, workbooks, supplemental materials, post- and pre-event communication)• Serve as a liaison as needed between other business units and outside event partners to deliver programming and marketing campaigns at events

Lead content marketing initiatives for Dave Ramsey's EntreLeadership brand. Direct content strategy for website, email, social media, podcast, video, live events, and webinars. Manage strategic relationships with advertisers, brand partners, speakers, podcast guests, and key influencers. Track performance and communicate results to business leaders. Create marketing funnels and construct marketing automation sequences that drive customer conversion. Project manage design and content elements ensuring deadlines are met on time and budget.

• Manage implementation of marketing plans for clients• Communicate with developers and online store managers to keep client websites current• Execute email and social media campaigns, and monitor feedback• Develop and monitor social networking accounts for clients• Coordinate advertising with online media partners• Execute online special projects (exclusive content, contests, announcements, etc...)• Fulfill contest giveaways and promotions with participants• Oversee creation of online press rooms for clients from inception to completion• Act as publicist in securing and coordinating media opportunities for clients• Write copy and facilitate creation of marketing and publicity tools: email newsletters, website copy,advertising copy, sales sheets, DVDs, CDs; project bios, press releases, media alerts, pitch letters• Coordinate all marketing and press mailings• Service media contacts with latest press releases and media alert reminders; monitor online coverage• Follow up on music video submissions with media partners and track for placement• Increase relationships with key organizations in the industry’s field• Secure promotion opportunities at events• Set up promotional visits for clients while they are in key markets• Work with radio promoters in setting up interviews and promotions for clients• Develop and implement direct marketing projects• Attend sales conferences in support of projects• Write weekly reports and end of campaign reports for clients