Becky W. Email & Phone Number

United States

Salt Lake City Metropolitan Area

During my tenure at Thrasio, a leading next-generation consumer goods company, I've experienced over four years of impactful growth and vertical movement. Thrasio harnesses the power of data science to meet global product demands effectively. My role encompassed various key responsibilities:I oversaw international performance management, directing teams.

Salt Lake City, Utah, United States

I led the charge in developing and executing the Amazon strategy aimed at enhancing sales, visibility, and profitability for BBE, a B2B marketing agency. Within this role:I took charge of Amazon Agency Advertising Management, where I established and meticulously managed Amazon Ad campaigns, ad groups, ads, SEO keywords, bids, and budgets for various Amazon.

Salt Lake City Metropolitan Area

I played a pivotal role in streamlining and enhancing Amazon PPC campaign management and E-Commerce strategy at Power Practical, a direct-to-consumer electronics company. My contributions encompassed:I managed Global Marketplace operations across eight platforms on Amazon and Walmart, spanning the U.S. and Europe. Leveraging data analytics, I crafted and.

Salt Lake County, Utah, United States

I led the planning and execution of marketing strategies for Amazon.com and Amazon.ca, employing platforms like Vendor Central, AMS, AMG, Seller Central, and social media marketing on Amazon. This involved aligning data analytics findings and P&L objectives with broader financial goals. Specifically:I orchestrated the creation of ad campaigns through AMS.