Becky Wells Email & Phone Number

London, Gb

London, England, United Kingdom

UX Copywriter for VML (formerly Wunderman Thompson), leading digital copy for Ford of Europe. Digital page creation for upcoming car and model launches, and writing e-commerce-focused copy for Ford’s digital sales experience, as well as the model configurator, product information and dealer integration. Working with UX and UI design teams across Figma and Miro, with agile project management through Jira. Ad-hoc conceptual copy and editorial input on other VML pitches including Dr. Martens and the University of Kent.

Luton, England, United Kingdom

Copywriting lead for the 2023 relaunch of online travel brand, First Choice, including building and development of TOV across the full brand. Creation of copy across all touchpoints, from booking journey content and product information, to brand messaging and direct response. Marketing copy including sales emails and newsletters to circa 400k subscribers, plus social media posts for Facebook, Twitter and Instagram, and sponsored content for partners across web merchandising.

Bicester, England, United Kingdom

Creating editorial content for Aston Martin Aramco Cognizant Formula One Team and managing brand awareness, including interactions with drivers and key personnel, ESG and charity involvement, commercial partner content and campaigns worldwide, plus distributing associated press releases. Editing the AMF1 website and CMS through Contentful, plus creating weekly media reports and fan newsletters using Maileon and Mailchimp to circa 250,000 recipients.

London, England, United Kingdom

Managing daily social media content across Facebook, Twitter and Instagram, with community management across social and forums. Monitoring organic and paid analytics with tools including Hootsuite, Google Analytics, Facebook Creator Studio and Ad/Business Manager, alongside AirTable and editing tools such as Photoshop and CMS systems. Working with partnership, sponsorship and B2B teams to create paid-for marketing campaigns.

Maidstone, England, United Kingdom

Launching new global car manufacturer INEOS Automotive and its products including creating brand messaging and TOV, building international PR plans and translations, planning launch events, securing press coverage, and dealing with journalists and internal stakeholders.

London, United Kingdom

Driving, assessing and writing road tests/reviews of the latest cars on the market. Organising group tests and photoshoots, including production of the What Car? Car of the Year studio photography, and creating social media assets. Working with manufacturers and press to schedule launches, events and car bookings, as well as discussing press materials and car specifications.

London, United Kingdom

https://www.topgear.com/car-news/becky-wellsSourcing and writing news stories and releases for both the magazine and TopGear.com. Planning logistics for road tests and photoshoots, including car bookings, motor and travel insurance, location scouting, international travel, and risk assessments/health & safety legalities. Organising the ‘Top Gear Performance Car of the Year 2018’ and ‘Top Gear on Ice’ features from conception.

London, United Kingdom

Managing production of the UK’s leading weekly motoring magazine. Working with designers on page layouts, including reprography work and photo editing with Photoshop and InDesign. Liaising with brands and external clients about upcoming content including advertorials. Sub-editing all content, including editorial input, grammatical changes and fact checking.

Master Of Science - Msc, Marketing

Bachelor Of Arts - Ba (Hons), Digital Media And Culture

Assessments include: ‘How the use of Twitter and ‘social TV’ contributed to the live experience of the 2021 Formula 1 Abu Dhabi Grand.

Distance Diploma With Distinction, Freelance Journalism With Music And Arts

A Levels, Aaaa - Mathematics, English Language, Media Studies And Music Technology, Aaaa