Becky Wilson Email & Phone Number

Seattle, Washington, United States

Brand Development ⭐️🔹 Building a brand from infancy, ensuring perception stays on target, creating a stable foundation while making changes to avoid weakness in future developmentMarketing Strategy ⭐️🔹 Finding engagement opportunities to build community with end goal of not just conversion but culture change🔹 Marketing planning, campaign development and execution 🔹 Analyzing, evaluating existing demographics, creating audience segments, creating strategies that will… Show more Brand Development ⭐️🔹 Building a brand from infancy, ensuring perception stays on target, creating a stable foundation while making changes to avoid weakness in future developmentMarketing Strategy ⭐️🔹 Finding engagement opportunities to build community with end goal of not just conversion but culture change🔹 Marketing planning, campaign development and execution 🔹 Analyzing, evaluating existing demographics, creating audience segments, creating strategies that will grow minority audiences🔹 Integrating organization, ensuring design and strategy needs addressed cross teams🔹 Analyzing,Social Media ⭐️🔹 Manage social media team: develop integrated strategies across social channels, content creation, and execution🔹 Making data-based course corrections to improve community growth, conversion, and reach Show less

Redmond, Washington, United States

🔷 On first party games business planning team to analyze sales and promotion metrics, to make marketing recommendations, to build marketing programs for console/PC✔️ Building experimental marketing campaigns, evaluating metrics and performance, making marketing and campaign recommendations to 1P studios✔️ Evaluate launch marketing and sales, making recommendations to 1P studios, building effective marketing campaigns around console/PC product launches and post sales monetization live… Show more 🔷 On first party games business planning team to analyze sales and promotion metrics, to make marketing recommendations, to build marketing programs for console/PC✔️ Building experimental marketing campaigns, evaluating metrics and performance, making marketing and campaign recommendations to 1P studios✔️ Evaluate launch marketing and sales, making recommendations to 1P studios, building effective marketing campaigns around console/PC product launches and post sales monetization live services🔷 Support product marketing and partners across the Xbox organization including Xbox Game Pass, Studios, development, and marketing teams. Assist marketing efforts across all Xbox Game Studios, Bethesda, Activision, and Blizzard franchises.✔️ Manage and coordinate Xbox console promotions process and prioritization✔️ Guide product marketing teams with marketing recommendations for owned channels, using promotional opportunities to maximize engagement and sales✔️ Manage award submissions for all Xbox Game Studios titles (Grammys, BAFTA, DICE, TGAs, etc)✔️ Communicate program updates, release calendar, asset management, approvals, campaign results✔️ Assist in planning and marketing of globally prioritized events: centralize communication, asset management, content schedules, and promotional marketing on console/PC🔷 Pre-release gameplay testing to provide business and marketing feedback to first party studio developers Show less

Redmond, Wa

🔷 Transformed and managed multi-million-dollar global business of digital content distribution.🔷 Lead global v-team and cross teams responsible for tokens (placement, billing, policy and management); evaluated and created processes and policy; managed and created third party publisher education and communications.✔️ Made quick improvements to chaotic processes, structured long-term improvements and goals providing visibility to multiple stakeholder teams, collaborating closely with… Show more 🔷 Transformed and managed multi-million-dollar global business of digital content distribution.🔷 Lead global v-team and cross teams responsible for tokens (placement, billing, policy and management); evaluated and created processes and policy; managed and created third party publisher education and communications.✔️ Made quick improvements to chaotic processes, structured long-term improvements and goals providing visibility to multiple stakeholder teams, collaborating closely with account management, ID@Xbox, finance, billing, and Xbox Store, and executive teams.✔️ Implemented financial accountability and developed advanced policy while keeping impact on partner experience small in the short term. Created long term systematic improvements greatly increasing partner satisfaction.✔️ Managed alignment of needs for third party digital distribution initiatives and programs across Microsoft (marketing, CSS, Ambassador program, flighting, testing, events)✔️ Reporting to executive team: presentations, communications, annual audits evaluating for compliance and effectiveness, as well as policy effects on financials.🔷 Evaluated and aligned advances for Xbox Third Party account management team, enabling team to increase management bandwidth and partner services.✔️ Coordinated planning, writing and execution of publisher end-to-end process information portal. Show less

Redmond, Wa

⭐️ Partnership marketing consultant providing clients with strategy and design services to grow their businesses and brands.🔷 Village Idiot Sneakers (2023)✔️ Marketing analyzation, business plan creation✔️ Brand creation and execution✔️ Social media evaluation and planning🔷 Nourishing Network of Redmond (2013-2016)✔️ Analyzed brand positioning and created strategies based on needs of local organizations and populations. Collaborated with city leadership and… Show more ⭐️ Partnership marketing consultant providing clients with strategy and design services to grow their businesses and brands.🔷 Village Idiot Sneakers (2023)✔️ Marketing analyzation, business plan creation✔️ Brand creation and execution✔️ Social media evaluation and planning🔷 Nourishing Network of Redmond (2013-2016)✔️ Analyzed brand positioning and created strategies based on needs of local organizations and populations. Collaborated with city leadership and organizations to create full and complete support network.✔️ Managed a local awareness campaign around community need (specifically hunger). Led planning and strategy of campaign creation, execution, performance evaluation and brand gains.✔️ Created touchpoints in community to garner support (churches, scouts, schools, city hall), resulted in saving 2 food programs targeting kids/families, the creation of a weekly community meal, and the committed support from City Hall on future programs.🔷 Gold’s Gym Northwest (2015-2017)✔️ Lead marketing and branding for Gold’s Gym Challenge (annual event), managed ideation, strategic executions, member interactions, events, and public relations.✔️ Pushed executive leadership to create innovative strategies based on data and consumer insight.✔️ Delivered marketing collateral that increased quality customer engagement that resulted in 40% increase in sales and to grow by more than 30% the second year.🔷 Worked with other partners on large and small projects: Behavioral Health Services of Georgia (2015), Minuteman Press of Redmond (2016), FareStart of Seattle (2013), and other small businesses. Show less

Bellevue, Wa

🔷 Managed partnerships with Nintendo of America, Nintendo of Europe, Nintendo of Australia, Canada and LatAm teams to market and grow billion-dollar video game business globally.✔️ Oversaw go-to-market and post-launch tactics of global marketing campaigns for all video game products from ideation to development to implementation, following up with evaluation and recommendations for improvement.✔️ Lead marketing goals, strategy and brand compliance of campaign executions and materials… Show more 🔷 Managed partnerships with Nintendo of America, Nintendo of Europe, Nintendo of Australia, Canada and LatAm teams to market and grow billion-dollar video game business globally.✔️ Oversaw go-to-market and post-launch tactics of global marketing campaigns for all video game products from ideation to development to implementation, following up with evaluation and recommendations for improvement.✔️ Lead marketing goals, strategy and brand compliance of campaign executions and materials for all video games.✔️ Strong leadership in branding management and evolution.✔️ Managed and coordinated all brand reviews (marketing plans, materials, implementation) of video game releases while improving stakeholder relationships.🔷 Coordinated and executed worldwide general brand promotions and marketing activities targeted to increase brand awareness which produced stronger results for product-specific marketing and all Pokémon product sales.✔️ Lead with data-based research and theories to create insightful marketing programs aimed to build Pokémon and products as a global brand.✔️ Lead cross-team coordination on huge initiatives (like mall tours, launch events, music videos, and more)🔷 Coordinated creation of innovative brand-building strategies, communications and coordination with executive leadership teams, and oversight of executions from ideation to performance.✔️ Pushed leadership teams and development teams to evolve with audiences, industry, and our brand growth.🔷 Managed relationship and promotions with McDonalds branding teams.✔️ Ideation, product development, global campaign executions, and relationship maintenance. Show less

🔷 Developed, executed and evaluated marketing and community engagement campaigns for all WizKids licensed brands (in partnership with Marvel, DC, Disney, and more) that integrated traditional marketing tactics with creative product sampling, online brand experiences, and international promotional events that maintained and increased in-store sales (even in a slowing brick-and-mortar market).🔷 Collaborated with Brand Management to ensure build-up of brand positioning and strength at… Show more 🔷 Developed, executed and evaluated marketing and community engagement campaigns for all WizKids licensed brands (in partnership with Marvel, DC, Disney, and more) that integrated traditional marketing tactics with creative product sampling, online brand experiences, and international promotional events that maintained and increased in-store sales (even in a slowing brick-and-mortar market).🔷 Collaborated with Brand Management to ensure build-up of brand positioning and strength at consumer, retail and distribution levels resulted in maximum awareness and sales. 🔷 Designed communication standards, policies and expectations between media, marketing partners and licensing companies. Show less

🔷 Responsible for online and offline marketing and customer experience for a top events and catering company.🔷 Developed communications to streamline consistent messaging to current customers, and developed marketing plans to grab market share of rapidly growing opportunities in weddings and special events industries.🔷 Created advertising campaigns that worked with company online profiles increasing wedding sales by 10% within first year.