Bec Madden work email
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Awarded Strategy Director with a demonstrated history of working in the marketing and advertising industry. Skilled in brand, creative and digital strategy; integrated thinker. 2022 🏆 In2 SABRE Awards – Podcast/Webinar/Webcast (Gold winner) 🏆 In2 SABRE Awards – Best Use of NFTs / PR in the Metaverse (Certificate of Excellence) 🏆 In2 SABRE Awards – Brand Digital Platform (Certificate of Excellence)🏆 Marketing PR Awards – Best PR Campaign: Electronics & Gadgets (Bronze)2021 🏆 PRAwards – Best Use of Social Media (Gold)🏆 Marketing PR Awards – Best Use of Social Media (Gold)2020🏆 In2 SABRE Awards – Branding and Identity (Certificate of excellence) 2015🏆 AC&E Awards – Branded content (Finalist)🏆 AC&E Awards – Social Campaign (Finalist) 🏆 Australian Effie Awards – Digitally Led Idea (Bronze) 🏆 The WARC Prize – Social Strategy (Silver)
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Marketing And Business StrategyEyejackSurry Hills, Nsw, Au
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Freelance Strategy DirectorFreelance Mar 2024 - PresentSydney, New South Wales, AustraliaAgency work - Traffik – new biz, Carlton & United Breweries, Mondelēz, Nespresso, Pernod, Swisse
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Strategy DirectorArchetype Feb 2019 - Dec 2023Sydney, Australia▪ In2 SABRE Awards – Brand Digital Platform (Certificate of Excellence) ▪ In2 SABRE Awards – Best Use of NFTs / PR in the Metaverse (Certificate of Excellence)▪ Marketing PR Awards – Best PR Campaign: Electronics & Gadgets (Bronze)▪ PRAwards – Best Use of Social Media (Gold)▪ Marketing PR Awards – Best Use of Social Media (Gold)Clients: Shopify, ASUS, Cameo, Fiverr, OpenTable, Tile, HTC, Jabra, Ericsson, Smartsheet, VMware, Databricks, CompareClub, UTS, UNSW AGSM business school, Clipsal Solar, Rode Microphones, Deel. -
StrategistArchetype Jun 2017 - Feb 2019▪ In2 SABRE Awards – Branding and Identity (Certificate of excellence)
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Digital Creative/PlannerTbwa\Australia Mar 2014 - Jan 2017Sydney, New South Wales, Australia▪ Australian Effie Awards – Digitally Led Idea (Bronze) ▪ The WARC Prize – Social Strategy (Silver)▪ AC&E Awards – Branded content (Finalist)▪ AC&E Awards – Social Campaign (Finalist) -
Content ManagerShift Australia Apr 2013 - Feb 2014Sydney, Australia
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Freelance Social MediaVml Nov 2012 - Mar 2013 -
Freelance CopywriterHoller Sydney Oct 2011 - Oct 2012SydneyContracted on a monthly basis to write branded lifestyle articles for Veet. Also called upon for conceptual work for clients such as Dove and XXXX.
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Social Media StrategistHoller Sydney Apr 2012 - Sep 2012Sydney, AustraliaResponsible for the formulation and implementation of social media activity at Holler, focusing on the strategy, delivery and implementation of social initiatives, including direct responsibility for set-up, execution, ongoing management and reporting. Brands I looked after included: Coca-Cola Amatil: ‘glaceau vitaminwater’Lion Co: 5 Seeds, Tooheys New, Tooheys Extra Dry, James Boags, XXXX, XXXX Summer Bright Larger, Mr FourexReckitt Benckiser: Air Wick, Clearasil, Dettol, Durex, Louie the Fly/Mortein, Vanish, VeetUnilever: Comfort, Dove
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Freelance CopywriterNow Screen Pty Ltd Jul 2011 - Mar 2012Tasked with writing TVC scripts and digital copy. Day-to-day tasks included researching, concepting, and being the creative lead on shoot days. -
Freelancer: Branded Content For Cleo And Cosmo MagazinesBauer Media 2010 - 2012I wrote branded content for Cleo and Cosmo on a freelance basis. -
Freelance CopywriterIdeaworks Feb 2011 - Jun 2011Contracted to produce fast and dirty retail copy for key clients like Optus, BIG W, Petbarn, Bauch & Lomb, ASICS
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Freelance Launch Journalist (2Mth Contract) On The Network News DeskNews Corp Jan 2011 - Mar 2011Sydney, AustraliaContracted for two months to roll out news content for the Network News Desk at News Limited for the 6am iPad editions across a variety of its mastheads, including: Telegraph, Herald Sun, Courier Mail, Adelaide Now, Perth Now. -
Editor, Deputy Editor, Writer, FreelancerAcp Magazines Jan 2007 - Nov 2010SydneyVaried roles, including: launching and running a teen brand; editing and deputy editing tween and preschool titles; freelancing in the digital space, and for parenting titles. – Australian Geographic – Contract Editor of education titles – Young, Hot & Famous – Launch Editor – Shop Til You Drop/NW – Acting Online Editor– Wondertime/Family Fun – Freelance writer– Kids' Titles – Editor and Deputy Editor -
Volunteer Sydney Festival BloggerSydney Festival Dec 2009 - Jan 2010Sydney, New South Wales, AustraliaIn my spare time I conducted artist interviews for the Sydney Festival blog. -
Volunteer Blog Director For Viva La Gong FestivalWollongong City Council Sep 2009 - Nov 2009Sydney, New South Wales, AustraliaOutside of office hours, I set up and generated content on behalf of Wollongong Council for their annual Viva la Gong festival. -
Volunteer Digital Writer/BloggerVivid Festival Sydney May 2009 - Jun 2009Sydney, New South Wales, AustraliaAt night and on the weekends I wrote event reviews and teasers, and interviewed artists for the official Creative Sydney blog. -
Online EditorShedrives Jul 2006 - Jan 2007Generated content for the famous female-skewed car site, including: * Writing, on behalf of Juliet Potter, regular newspaper and magazine columns and articles* Writing car features and reviews* Writing gossip and trivia* Managed the online community for the site
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Entertainment Ed/Picture Ed, Beauty Writer, Sub-EditorPacific Magazines 2000 - 2006Girlfriend MagazineFrom Entertainment Editor through to Beauty Writer and Sub, I embraced the wonderful and fickle world of teens. I may not have war wounds, but the dynamic nature of this market penetrated deep and has had lasting affects.
Bec Madden Skills
Bec Madden Education Details
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Advanced Strategic Planning -
Digital Strategy & Experience Design
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Digital
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Uws And UtsOrganisational Communications
Frequently Asked Questions about Bec Madden
What company does Bec Madden work for?
Bec Madden works for Eyejack
What is Bec Madden's role at the current company?
Bec Madden's current role is Marketing and Business Strategy.
What is Bec Madden's email address?
Bec Madden's email address is be****@****100.com
What is Bec Madden's direct phone number?
Bec Madden's direct phone number is (212) 529*****
What schools did Bec Madden attend?
Bec Madden attended Adschool Australia, Adschool Australia, Adschool Australia, Uws And Uts.
What skills is Bec Madden known for?
Bec Madden has skills like Blogging, Magazines, Newspaper, Freelance Writing, Copywriting, Content Strategy, Digital Strategy, Creative Direction, Content Management, Digital Media, Copy Editing, Editing.
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