Bec Madden Email & Phone Number

Surry Hills, NSW, AU

Sydney, New South Wales, Australia

Agency work - Traffik – new biz, Carlton & United Breweries, Mondelēz, Nespresso, Pernod, Swisse

Sydney, Australia

• In2 SABRE Awards – Brand Digital Platform (Certificate of Excellence)
• In2 SABRE Awards – Best Use of NFTs / PR in the Metaverse (Certificate of Excellence)
• Marketing PR Awards – Best PR Campaign: Electronics & Gadgets (Bronze)
• PRAwards – Best Use of Social Media (Gold)
• Marketing PR Awards – Best Use of Social Media (Gold)Clients: Shopify, ASUS, Cameo, Fiverr, OpenTable, Tile, HTC, Jabra, Ericsson, Smartsheet, VMware, Databricks, CompareClub, UTS, UNSW AGSM business school, Clipsal.

• In2 SABRE Awards – Branding and Identity (Certificate of excellence)

Sydney, New South Wales, Australia

• Australian Effie Awards – Digitally Led Idea (Bronze)
• The WARC Prize – Social Strategy (Silver)
• AC&E Awards – Branded content (Finalist)
• AC&E Awards – Social Campaign (Finalist)

Sydney, Australia

Sydney

Contracted on a monthly basis to write branded lifestyle articles for Veet. Also called upon for conceptual work for clients such as Dove and XXXX.

Sydney, Australia

Responsible for the formulation and implementation of social media activity at Holler, focusing on the strategy, delivery and implementation of social initiatives, including direct responsibility for set-up, execution, ongoing management and reporting. Brands I looked after included: Coca-Cola Amatil: ‘glaceau vitaminwater’Lion Co: 5 Seeds, Tooheys New.

Tasked with writing TVC scripts and digital copy. Day-to-day tasks included researching, concepting, and being the creative lead on shoot days.

I wrote branded content for Cleo and Cosmo on a freelance basis.

Contracted to produce fast and dirty retail copy for key clients like Optus, BIG W, Petbarn, Bauch & Lomb, ASICS

Sydney, Australia

Contracted for two months to roll out news content for the Network News Desk at News Limited for the 6am iPad editions across a variety of its mastheads, including: Telegraph, Herald Sun, Courier Mail, Adelaide Now, Perth Now.

Sydney

Varied roles, including: launching and running a teen brand; editing and deputy editing tween and preschool titles; freelancing in the digital space, and for parenting titles. – Australian Geographic – Contract Editor of education titles – Young, Hot & Famous – Launch Editor – Shop Til You Drop/NW – Acting Online Editor– Wondertime/Family Fun – Freelance.

Sydney, New South Wales, Australia

In my spare time I conducted artist interviews for the Sydney Festival blog.

Sydney, New South Wales, Australia

Outside of office hours, I set up and generated content on behalf of Wollongong Council for their annual Viva la Gong festival.

Sydney, New South Wales, Australia

At night and on the weekends I wrote event reviews and teasers, and interviewed artists for the official Creative Sydney blog.

Generated content for the famous female-skewed car site, including: * Writing, on behalf of Juliet Potter, regular newspaper and magazine columns and articles* Writing car features and reviews* Writing gossip and trivia* Managed the online community for the site

Girlfriend Magazine

From Entertainment Editor through to Beauty Writer and Sub, I embraced the wonderful and fickle world of teens. I may not have war wounds, but the dynamic nature of this market penetrated deep and has had lasting affects.

Advanced Strategic Planning

Distinction

Digital Strategy & Experience Design

Advanced Digital Strategy, Digital

Bachelor Of Arts - Ba, Organisational Communications