A strategic and intuitive insight specialist with 20 years of experience in roles across the UK, Australia and the US. As well as living and working in those places, she's researched most markets in between!Focused on actionable outcomes that drive decisions and strategy.Loves to work on tricky challenges, draw on innovative tools and methodologies that go deeper and 'discover the new' and work closely with clients to help them extract the maximum value from any project.Areas of expertise: Consumer and behavioural insight, innovation, brand positioning, comms, product and service optimisation, needs, decision making. Hiker and fan of Middlesbrough FC.
Listed skills include Brand Architecture, Strategy, Consumer Behaviour, Brand Equity, and 24 others.