Becs Davidson Email & Phone Number

Wellington & Wairarapa, New Zealand

Wellington & Wairarapa, New Zealand

Wellington & Wairarapa, New Zealand

• Design lead for tech, product, marketing and sales providing support and guidance on business initiatives and projects.
• Brand champion ensuring consistency cross-platform, across touch-points, leading reviews and implementing changes as required.
• Inbound Marketer overseeing multi-channel campaign planning and delivery, SEO, tracking and attribution.
• Content creator, ensuring consistency of style and tone across investment, sponsor, sales and on-site communications.
• about.crichq.com manager, developing site templates and landing pages, product content, promotions and ongoing maintenance and optimisation efforts.

London, United Kingdom

• Proposal document creation, including illustrations and infographics.
• Supported the delivery of key projects for the Board of Directors and CFO including high-level business plans, brand strategy and analysis of current data and future forecasts.
• Creation of a style guide to consolidate the company profile across print and online channels.
• Development of new internal systems to enable marketing tasks to be completed more efficiently.
• Led a company-wide training programme to up-skill our teams in advanced Microsoft Word.

• Managing and speaking at recruitment events and school presentations.
• Building and maintaining relations with key stakeholders, internally and externally across Wellington and the South Island.
• Hosting students on campus and coordinating the promotion, event and post-event reporting.
• Key contact for careers advisors and future students, providing guidance on a range of inquiries.
• Provided the wider university Marketing team with data on market trends, competitor analysis and insights on school-leavers.

• Coordinated and managed nationwide marketing campaigns and a variety of projects, from idea to design, production, market placement and final reporting.
• Provided print and online design expertise for the National Office and 18 area office teams.
• Worked alongside the Brand Manager to take the organisation through a full brand refresh.
• Supported the Funding team on a range of appeal and donor campaigns, gaining an understanding of writing targeted communications and direct mail strategies.