Sales and Marketing Leader with Entrepreneurial drive, ambition and energy. Always looking for new business possibilities to grow with. Working @ Microsoft in the "Developer Experience" team with the market of developers, startups, students and ISVs. My mission is to make the most out of all that we can do together, your ideas and Microsoft!

As the SMB Business Manager/Channel Sales Manager I am overall responsible for Sales and Marketing to the “Small and Medium Businesses” customer segment, comprised of professional customers with up to 249 PCs. I manage a team of 16 people. We are responsible for building, training and creating sales through the channel consisting of Distributors, Service Provider Licens Reseller Agreement Resellers, (SPLARs), Value Added Resellers, (VARs) and Hosters. We drive sales of several Microsoft license models: On prem, Public and Private Cloud including Hosted and Outsourced services cross all products and solutions. Leading the strategy on Microsoft Cloud Solutions across all segments including Office 365, Azure and CRM online. I also manage the existing client motion for Enterprise and Small Business customers and am a member of the SMS&P Leadershipteam.

Responsible for 11 customer tele account managers. The role involves a operational responsibility for the sales force to increase turnover and growth by pursuing opportunities through the partnerchannel.

I managed the sales and marketing team of 15 people, for the private market in “Region East”. We had an annual budget of approximately 65 millions. I was also responsible for 4 senior business consultants with a revenue budget of 8 million. I reported directly to the Regional Director, was included in the regional management group and in the national Sales managers group.

My main task was to look for opportunities to broaden and deepen the customerbase in HR related areas such as Recruitment, Assessment, Career Coaching and Outplacement. I was also responsible for local marketing through various marketing activities that were a big part of the sales process.

Sales Manager with responsibility for large and mediumsized enterprises and the public sector. The role involved active processing of sales leads and customers, planning, development and implementation of campaigns, seminars and customer events. I was responisible for a team of 7 people with an annual budget of around 20 million and a result of better than 125% over budget.

INID was a Swedish softwarecompany with a solution for customer service. The role as the sales and marketing manager at INID, with initially about 20 employees, was both strategic and operational. I was part of the management team. This was a company built up on Venture Capital which did not manage to get the ROI as expected. The product was sold and the company was closed.

My main responsibilities were to drive the business development of Framfab Post Production. This meant that both the internal and external selling concept. As this was an entirely new business in the group I was one of the driving forces to set up and organize the business from the start. Framfab, the corporation, was built up on VC and were never profitable. The office was closed in June 2001.

My main goal was to lead, motivate and develop a continually growing sales team, at most consisting of 23 persons with an annual budget of around 500 million SEK. Sales was mainly by telephone and internet. During my time at Dell, we increased sales by 60% per quarter. This was done partly by changing and develop outreach activities and also through developing the upsell and cross selling motions.

Started in Gothenborg selling organisational development to companies. After a year I got the opportunity of moving to Brussels to start the European office and being responsible for sales in the northern parts of Belgium and Amsterdam.