Bede Macgowan Email & Phone Number

City Of Bristol, England, United Kingdom

Greater Bristol Area, United Kingdom

I worked on everything from brand and web copy to blogs, PR and internal messaging for some brilliant clients, including:- Brandpie - Mission Brands Consulting- Moving Brands- SelectScience

I worked with the Brandpie team on a fantastic project to rebrand Relevate Power. My role primarily involved crafting web copy and other key messaging. Check out the case study here: https://www.brandpie.com/work/relevate-power

Moving Brands is a global design studio & creative agency. As lead copywriter, I helped leaders and organisations articulate their ideas, tell great stories and connect with audiences — B2B or B2C. Happy clients include:- Google- Microsoft Advertising- Sanofi- Hitachi Vantara- Cambridge University- Egon Zehnder- GM/BrightDrop- Radicant- Budibase- UltiMaker- Armilar- Vanta- Solera- Home365- Core 42Successful client projects include:- Brand strategy articulation- Brand story (incl. narrative guidelines for all written & design assets)- Brand behaviours & values- Brand manifestos- Brand films- Brand storybooks- Product personality & messaging- Stakeholder interviews- Customer personas- Tone of voice & messaging- Web copy- Social media copy- Sales decks- Campaign messaging & taglinesI also wrote and edited blogs, case studies, social posts, pitch decks and SEO content to drive business and reach for Moving Brands.Things said of me include*: "I never sense an ego in his approach, but a genuine curiosity to find the best solution.""Bede is wonderful to work with. I know I can trust him on any project and task.""Bede is such a joy to work with. He's honest, trustworthy and caring.""Bede excels in his role. He's a versatile team member who is integral to MB (Moving Brands).""Really amiable and great with words.""Able to grasp a new industry or project very quickly.""Super speedy in delivering work.""Consistently delivering standout work that clients always love.""Happy to run on things solo, even doing some strategy work too.""Presented with clients that want fluffy and generic terminology, Bede always finds a way to spin their ideas into a better, clearer version." "This person has incredible instincts about how we should present the work and manage our clients.""Delivers truly thoughtful work every time.""Clients feel so seen and understood by Bede's work.""Bede just gets it!"*I have evidence

Led an awesome team of reporters, driving digital audience growth at the UK and Ireland's largest commercial news publisher.Key Achievements:- Spearheaded content ideas to hit challenging page view targets- Elevated content quality through editing and optimising for SEO- Amplified audience reach and engagement through targeted social media strategies- Applied analytical insights to enhance overall performance- Successfully managed, coached, and trained team members to achieve peak performance- Strategically assigned and prioritised editorial tasks for optimal results

Bath, United Kingdom

As an editorial leader at this global B2B science publisher, my role was to help the team of expert scientists create compelling content and tell powerful stories across all digital platforms. Key Accomplishments:Elevating Standards: Introduced rigorous quality control measures for content across websites, social media, emails, and more, setting high editorial standards and offering comprehensive training to enhance team capabilities.Strategic Content Planning: Formulated and executed ideas to amplify audience, drive membership growth, and boost engagement, positioning SelectScience as a leader in the industry.Driving Revenue Through Innovation: Conceived and implemented the Seals of Quality, a pioneering programme recognising lab products loved by scientists globally. This initiative not only drove new revenues but also significantly enhanced engagement and expanded our reach.Review Generation and Sales Leads: Developed strategies to encourage lab product reviews and content marketing initiatives that boosted sales leads for sponsors.Multi-Faceted Leadership: Managed editorial calendars, project timelines, and coordinated efforts between editorial and other departments to ensure seamless operations.People Leadership: Provided supervision and coaching to assistant editors, editorial assistants, and freelance staff, conducting daily meetings for consistent team alignment.Strategic PR Management: Successfully managed and delivered external PR initiatives, contributing to the positive image and reputation of the organisation.Effective Communication: Crafted impactful scripts for promotional corporate films, including our Queen's Award announcement on social media and recruitment videos.Corporate Social Responsibility: Authored the corporate social responsibility statement, aligning the organisation with meaningful values.

United Kingdom

As the editor of six Trinity Mirror news websites and associated publications in Somerset, including the Frome Standard, Somerset Guardian, Wells Journal, Shepton Mallet Journal, Central Somerset Gazette, & Cheddar Valley Gazette, I led the team through an exciting transformation.Key Accomplishments:Leadership and Growth: Guided the editorial team to achieve remarkable audience growth, consistently exceeding challenging targets, both digital and print.Change Management: Spearheaded a digital-first transition, navigating the team through structural and cultural changes, turning challenges into opportunities.Revenue Expansion: Collaborated with cross-functional teams, driving revenue growth by building relationships and identifying lucrative commercial opportunities.Next Generation Somerset: Led a successful campaign to attract, retain and inspire talented people in the county, personally securing tens of thousands of pounds of sponsorship revenue.Networking and Reputation Building: Enhanced the business's reputation by actively participating in high-profile events across the region.

Llanelli

Ran the Llanelli Star newspaper and website. Edited, managed and redesigned the newspaper series to hit challenging newspaper sales targets. Led the editorial team in the creation of engaging, high-quality multi-platform content, assigning projects, deadlines and tracking progress.Recruited, trained and developed team members. Grew revenues through relationship building, developing and growing commercial opportunities.Enhanced the business’s reputation by organising, attending and presenting at high-profile events.

Swansea, United Kingdom

Led a team of reporters in the creation of high-quality news and features.