Aleksandr Bedniashin Email & Phone Number

Dubai, United Arab Emirates

Dubai, Dubai, United Arab Emirates

Achievements:• business launch in the UAE since company registration till sales• successfully organized and optimized all internal processes within the company,ensuring efficient operations and improved workflow• 100+ clients among GCC and Iran for green and roasted coffee• motivated and drive-to-result teamDuties:• strategy, commercial and marketing vision development and implementation• key accounts and top-suppliers negotiation• team recruitment, training and motivation• export & import operations for green coffee beans

Moscow

AAchievements:• +25% net sales growth in 2022 vs 2021; +10% net sales value annual operation plan over fulfillment • Added 9 extra SKUs in Dixy active range. Result: +$2,2 mln net sales value in 2022• signed seasonal in-out of corn & pea for K&B in Q4’21. As a result, +$1,2 mln net sales in Q4’21Duties:• building a great working relationship with federal customers (Dixy – 2 333 shops in Central and North Russia and K&B > 13 000 alco markets all over Russia) to achieve company ambitions in the ketchup, sauce, mayo, preserved vegetables and infant feeding categories.• handling annual negotiations• 360 degrees support for the customer• entry point for all internal communications with the customer, influencing stakeholders inside the company

N.Novgorod

Achievements:- 2020 & 2021(Q1-Q3) sales targets were exceeded by assigned territory- e-com sales region project leading (+236% growth in 2020) - introduced the category vision to the key client, activated all sources of growth key-accounts annual growth: (+23% in 2020, +94% in Q1-Q3 2021)Duties:- Managing distributor sales department (4 supervisors, 28 sales agents).- Sell-in/sell-out setting.- Signing annual contracts with key clients.- Execution of the contract at the points of sales.- Conducting field and in-class training courses for distributor team.

N.Novgorod

Achievements:- 2018 and 2019 sales targets were exceeded by both clients- new long term improved contract for Spar was confirmed in 2019- Spar Volga was one on the top of new product launch speed initiatives - Leader of focus “Care and Treat” category growth among the regionDuties:- responsible for 2 of TOP-30 Mars’ clients: Spar Volga (253 shops in Central Russia) and Bristol (>3500 shops all over Russia)- managing distributor sales department (1 supervisor, 6 merchandisers)- building strong partnerships with clients- managing trade investment budget

Kazan

Achievements:• improved Mars brand representation by increasing shelf-share by 7% in 9 months• built partnership with national key clients' offices. As a result, I improved the company’s position outside of the contract namely recommended plan-o-gram, additional orders, free points of interruptions.Duties:• managing distributor sales department (3 supervisors, 36 merchandisers)• execution of the contract at the points of sales of national key accounts • providing necessary support to the national account team. • conducting field and in-class training courses for distributor team.

St.Petersburg

Achievements:- participated in iQOS project roll-out team in N.Novgorod and St.Petersburg- held more than 300 personal and group presentations of the productDuties:- presentation and sale of the device personally and to companies- coordination of work of the delivering agency- achieving monthly sales targets

N.Novgorod

Achievements:- participated in iQOS project roll-out team in N.Novgorod and St.Petersburg- held more than 300 personal and group presentations of the productDuties:- presentation and sale of the device personally and to companies- coordination of work of the delivering agency- achieving monthly sales targets