Alexandre Bedos Email & Phone Number

Paris - La Défense

My MISSION consists of PROPOSING the DIGITAL STRATEGY aimed at OPTIMIZING the way to awaken DESIRE, to CONCERN and to CONVINCE an audience that will ultimately be 40 times more numerous on the website.The challenges lie in the middle of the funnel (MOFU)PROBLEMATIC★ Responding to these challenges involves strengthening the brand identity, asserting and enriching the content strategy (website, social networks) leading to redesign the website (form and content)METHODOLOGY★ Prior study of the market, consumer & competition in the fields of classic, organic cosmetics and nutritional supplements★ Diagnose the company's performance - Digital (Owned, Paid, Shared) and non-Digital★ Carry out a diagnostic assessment: SWOT Global & SWOT Digital. I deduce priority action plans for Digital, identify online/offline synergies★ Imagine KPIs & KPI objectives to measure the effectiveness of long-term plans★ Budget, plan the digital evolution project as well as its Return On Investment (ROI). Sizing of project teamsACTION PLANS★ Affirm your identity, differentiate yourself, by arousing desire: strengthen the identity of the brand, broaden the content themes★ Know an audience, 95% unknown: study online-offline personas. Determine the target and secondary profiles to seek out (vs. current audience)★ Knowing how to concern, convince your audience, by optimizing the customer experience => redesign the website (content, structure): storytelling of the brand, structuring of the constituent elements of the presentation of the brand, built in mirror with external guarantee elements, etc.★ Understand the customer need entirely: adopt a deliberately “solution”-oriented approach★ Initiate the relationship from an expert position: automated customer diagnosis (1st level) + personalized diagnosis (2nd level)★ Extend the relationship through the quality of commercial offers: welcome offer, sponsorshipPRODUCTS: Creams, Serums, Food Supplements - Organic Cosmetics

La Plaine Saint-Denis

CREATE, CONSOLIDATE & STRENGTHEN a MARKETING INTELLIGENCE division within the PRICING department.STRATEGY★ Realize, consolidate, defend the Strategic Plan (over 5-10 years) - Biannual strategic review.★ Be force of proposal on the coherence and balance of the digital/non-digital strategy.★ Propose the strategy for price consistency between distribution networks. Defend the Pricing Strategy by channel.★ Lead the Pricing committee. Pricing project management. Price positioning study. Identification of margin deviations. Control of correct application of the pricing policy. Popularization of issues.=> Create strategic decision support and digital price monitoring and control tools (Dashboard Digital).MARKET★ Monitor EMEA market data (bathroom equipment) .★ Follow EMEA parent market => construction & renovation of individual - collective housing.★ Monitor macroeconomic data (GDP, household consumption-income, employment, population).=> Studies, analyses, reports, presentations, popularization.MONITORING - MARKETING STUDIES: DISTRIBUTION★ To implement and develop competitive intelligence: opportunities/risks vs. major competitors.★ Implement and develop product and technological competitive intelligence. Focus on innovations. 5-year projections.★ Ad hoc studies: competition, mergers and acquisitions, industrial footprint, reputation, digital price volatility.=> Create and distribute internally the library of information, studies and data, by product line - country.LEADERSHIP=> Be a leader of your own teams (interns, student-apprentices), multidisciplinary internal teams, service providers.BRANDS: Jacob Delafon / Sanijura / KohlerPRODUCT LINES: ceramics, faucets, bath, shower, bathroom furniture - Bathroom equipment

Vincennes, Île-De-France, France

Objective to REDEFINE, PRESENT and DEFEND the PRICE STRATEGY, as part of an in-depth overhaul of the brand's OFFER.★ Rationalize the product offering, re-balance price levels between Club Hotels, refine price seasonality.★ Identification of new sources of income and recommendation of offer-price positioning.★ Animation of weekly service reporting on sales / promotions performance.★ Leader of a Pricing team - 3 to 4 people.PRODUCT/SERVICES: Holiday resorts - Tourism

Ville De Paris, Île-De-France, France

Deploy PRICING ANALYZES to COMPLETE and CHALLENGE current REVENUE MANAGEMENT practices.★ Create alternative analyzes based on CRM, internal-external competition, customer satisfaction, perceived quality-price ratio, cannibalization effects, preferential consumption circuits.★ Build product clusters, for the same type of customers and thus better consider the evolution of offer/price.★ Working in project mode - Management of multidisciplinary cross-functional teams.PRODUCT/SERVICES: Hotels & Holiday resorts - Tourism

Saint-Denis, Île-De-France, France

Refresh aging PRODUCT LINES and bring INNOVATION and DIFFERENTIATION to a type of product perceived as common by consumers.★ Redesign of the electric water heater offer, launch of innovations. Renewal of product range. Design the marketing plan for the range.★ Repositioning of price levels. Coordination and price consistency between BUs.★ Write the technical specifications. Monitor product design.★ Ensure product launches and measure the performance of the actions implemented.★ Analyze sales and propose adjustments (price, promotion, sales pitches, communication).★ Technical and commercial support for the sales force.★ Set sales forecasts.PRODUCT: Electric water heater

Ville De Paris, Île-De-France, France

Constitution, PILOTAGE D'EQUIPES TRANSVERSES, afin de proposer le meilleur COMPROMIS OFFRE/PRIX.★ Constituer et animer une équipe projet, ★ Planifier le contenu du travail des intervenants dans le temps imparti ★ Analyser la pertinence, challenger les intervenants et uniformiser les contributions ★ Rédiger, documenter le dossier de réponse, veiller à la cohérence des informationsPRODUIT : Carte à puce

Ville De Paris, Île-De-France, France

BUSINESS ANALYST lors du LANCEMENT d'un NOUVEAU PRODUIT, avec la mission de SOUTENIR et de DEVELOPPER cette toute NOUVELLE ACTIVITE du Groupe.Mission de représenter l'activité auprès du client interne (commerciaux d'une autre entité du Groupe) et d'apporter son expertise et son support au niveau technique, commercial ; force de proposition en termes d'offre et de cotation.PRODUIT : Carte téléphonique prépayée grattable.

Puy-Guillaume, Auvergne-Rhône-Alpes, France

Interface entre les CLIENTS (LOTERIES EUROPEENNES) et la PRODUCTION pour DEVELOPPER de nouveaux JEUX INSTANTANÉS GRATTABLES INNOVANTS.★ Développement de nouveaux concepts, règles du jeu, designs innovants.★ Relation client : négocier, proposer des compromis (besoin client vs. rentabilité)★ Rédaction de cahiers de charges techniques. ★ Garant de la faisabilité technique du produit auprès de la production. ★ Représentant du client lors des process d'impression des tickets.★ Interface sur enjeux prix - cotations.PRODUIT : Ticket de jeu instantané grattable.

Mba Stratégies Webmarketing & Communication Digitale, Digital, Major De Promotion - Ecrit : 18,4/20 - Mémoire : 18,5/20

Activities and Societies: - MEMOIRE : Quelle stratégie digitale pour CULTIV (marque de cosmétique bio), afin de séduire, concerner.

Msa2 (Bac+5) - Marketing Stratégique - Marketing Intelligence Et Analyse Pricing, Marketing Stratégique, Major De Promotion - Formation Continue

Mémoire : Optimisation du profit par la fixation des prix au CLUB MEDITERRANEE O Analyse Prix - Promotions O Stratégie Marché - Produit.