Direktør, M2 Film & M2 Animation
Aarhus, Middle Jutland, Denmark
M2 Group is an international, full-service supplier of award-winning entertainment and branded content to multiple platforms. In Denmark we focus on film, design and graphical solutions for European customers primarily. In Bangkok and Mumbai, we create animation content, movies, and series for the global streaming channels. We are a total of 400 employees across Denmark, Thailand and India.I was hired with the specific task to carry through a comprehensive turn-around of the entire M2… Show more M2 Group is an international, full-service supplier of award-winning entertainment and branded content to multiple platforms. In Denmark we focus on film, design and graphical solutions for European customers primarily. In Bangkok and Mumbai, we create animation content, movies, and series for the global streaming channels. We are a total of 400 employees across Denmark, Thailand and India.I was hired with the specific task to carry through a comprehensive turn-around of the entire M2 Group to get the company back in black. I approached the task focussing on three main areas:• Market expansion, and much more direct end explicit focus on sales effort and methods• An organisational modification and reduction in both Denmark and Asia• Generally imposing the entire organisation with a stronger commercial mindsetWe succeeded with a positive 2021-result of 5,4 mill. DKK (EBIT), the best result in 5 years. In 2022 we are continuing along the same path with a positive result.Furthermore, we have expanded our animation business by establishing a brand-new office in Mumbai, India with 150 seats. A process and establishment in India that I personally have been the main driver and lead on. Show less