Managing, analyzing and reporting to CEO on key performance indicators, business risks, business objective. Providing leadership and management to the business and fully responsible for the day to day running of various departments. Focuses on developing program that delivery efficiencies and playing a leading role in the mobilization, development and implementation of robust operational processes.Duties:• Directing and monitor various departments to ensure the smooth running of the company• Resolving contractual and commercial issued and disputes• Training and leading a team, providing discipline and performance feedback• Scheduling workload to meet priorities and targets• Possessing personality, energy and charisma to inspire, lead and develop staff• Plan, implement, improve and monitor Salesforce CRM software to monitor business performance• Involved in the recruitment and mentoring of new staff• Responsible for achieving all performance related targets• Preparing Annual Budget and forecasting trends.• Ensure achievement of P&L targets for whole group of companies• Controls investments and operational expenditures in line with achieving financial targets.• Responsible to liaise with external auditors, tax consultants, banker and government authority in relating to accounting and finance issues• Ensured accurate, timely and consistent financial reporting to safeguard company resources. Preparing reports for top management summarizing the business financial position in areas of income, expenses, capital usage and cash flows. • Developing and updating accounting, finance and management policies and procedures.• Monitor and manage group of companies’ cash flow and measuring financial risks.• Negotiating with the banks for export & import documentation requirement. • Identified operational processes inefficiencies and recommended necessary improvements.

Recruited to lead startup of General Market Sales team and Corporate Accounts. Responsible for leading the development and implementation of all marketing programs and strategic sales activities. • To lead and develop a team of sales consultants to achieve goals and objectives• To manage sales & marketing activities in the company with a positive attitude towards continuous improvement and growth• Actively promote the company's product to existing and potential customers• Involve in business development and marketing strategies -Formulation of Marketing plans, Market Identification/Targeting, Market Trends observation/Customers Behavior, Sales Presentation, Post Sales Analysis & Sales Training• Directly report to Group Sales Manager based in Singapore• Prepare various periodic reports such as sales forecasts, prospective business, business plan• Manages and develop dealer market• Responsible for leading and guiding the sales team through the complete sales cycle from getting the purchase order to receive payment from customer• Take care of International Chain Accounts such as McDonald, Subway.

1. Management • 10 years of experience leading company to achieve revenue and profit goals• Overseeing all division to ensure profitability and cost-effective management of resources• Identifying opportunities and implementation activities• Direct report to Managing Director2. Sales• Lead and plan sales team to achieve sales goals and targets• Responsible for revenue and profitability growth for business in the assigned region• Identify and develop sales opportunities • Prospecting for new customers and projects for the company’s range of products and solutions• Coaching and motivating sales team • Conduct product training to sales team to develop their product knowledge and skills3. Marketing• Lead and plan marketing team to implement marketing strategy • Assists in the development and implementation of marketing plans• Collect and analysis customer feedback and report to Principle or Distributors• To liaise and work closely with Principle or Distributors for marketing support• Prepare pricing and promotion to sales team4. Operation & Admin • Oversee the administrative support services which encompass procurement, stock control and general administrative jobs• Review, develop and implement administrative policies & standard operating procedures and monitor its compliances and effectiveness• Plan and implements proper administrative and office procedures and effectively manages day-to-day administration functions5. Account & Human Resources• Responsible and review the company’s finance, accounting, audit and tax to ensure timely, reliable and accurate reporting• To develop and implement the company policy and procedure in relating to finance and account• Working with tax agent, company secretary, auditor and bankers• Manage daily Human Resources activities including recruitment, payroll preparation, compensation and benefits• Responsible and implement of Human Resources policies and ensure procedures are in place