Bee-Bee Liew Email & Phone Number

California, Ca, Us

California, Ca, Us

Recruited in this early growth digital health company, addressing $150B Musculoskeletal care industry, to help improve its business model and market growth strategy. Evaluated financial model and strategy and provided recommendations.

- Launched a venture focusing on the commercial real estate investment, specifically the multifamily properties in the emerging markets in USA, from property acquisition to closing the transaction to asset management. - Identified emerging markets basing on real estate market cycles and targeted region’s growing indicators. Successfully established the local presence in the targeted areas and negotiated multiple deals.

Santa Clara, Ca, Us

- Managed the outbound and internal operations of a large membership platform connecting professionals in technology and science and promoting cross-border entrepreneurship between Silicon Valley and China. - Implemented a more efficient and better streamlined process into its marketing strategy and internal operations, resulting higher success rate in its events and increased sponsorship. - Organized the highly anticipated annual conference bringing in technology leaders, VCs, members, and entrepreneurs, with high success outcome of 1,500 attendance.

San Jose, Ca, Us

Hired in the Technical Service organization in the US & Canada theater with an annual revenue of $4+B, to help drive the FY2011 strategic initiatives across the organization, provide the senior executives external viewpoints for the long-range strategy planning, and evaluate specific organizational challenges assigned by the head of the organization. Extracted and presented applicable lessons from other industries around approach to solutions, hyper-growth markets and smart services through case studies.

- Commissioned to identify new business opportunities in the multi-billion mHealth market and develop a business plan for the company.- Produced two comprehensive business plans with $100+M revenues opportunities – one for the USA market and another the Brazil market. The plans encompassed the business model, total addressable market, go-to-market strategy, investment model, resource plan and execution plan.

Envisioned, launched, and grew company from the ground up, investigating industry trends and identifying niche market with projected growth of up to $1+ billion. Created and managed marketing campaign using social media, earned press, e-commerce, and monthly special events to generate awareness and acquire customers. Formulated viable business plan, negotiated vendor contracts, and managed cash flow. Collaborated with designer and architect, obtained county and city permits, and hired general contractor to design and build lounge. Developed team of 6, managed daily retail store operations, and administered operating budget to optimize cash flow.

Spearheaded medical device business venture exploiting the proven micro-electro-mechanical system (MEMs) technology, and designed business plan to revolutionize patient care, improve intensive care unit (ICU) operational efficiency with a potential to grow to $170 million business in 7 years. Researched US healthcare trends, hospitals operations and regulatory requirements. Verified MEMs technology, identified market of 4,000+ hospitals nationwide, and formed board of advisors with ability to bring innovative products to market.

San Jose, Ca, Us

Tasked to create technical support division strategy map and define metrics as member of strategy planning team, using Balanced Scorecard methodology to monitor key business drivers. Documented processes to guide future planning across divisions.* Enabled organization to sustain 79% margin on $3 billion in revenue over a 5-year period, establishing enterprise strategy management dashboard to align initiatives with objectives and Cisco mission, hold initiative owners accountable, and communicate strategy to employees.

San Jose, Ca, Us

Recruited to the engineering division of Cisco’s flagship switching product line and tasked to develop the backbone platform for the next generation technology. Built and led an engineering team, worked collaboratively with various functional teams (marketing, software, and manufacturing) to compile market requirements, assessed time and cost requirement, defined product specifications and architecture, and produced the execution plan.* Successfully developed and delivered the end product within the timeline, firmly secured Cisco as the industry leader in the networking backbone platform capturing more than 50% of the market share.

Mba, Entrepreneurship, Marketing And Strategy

Bachelor Of Science, Electrical And Computer Engineering