Bee Ling Low Email & Phone Number

Petaling Jaya, Selangor, Malaysia

Client Relationship Management• Solidify and strengthen the business relation with Clients and build a mutually respected business relationship. • Ensure consistent and integrated strategies between clients and DKSH team• Ensure alignment of clients’ business plan to all operation departments and business units.• Support and guide Product Management team to discuss, negotiate and collaborate with Client in formulation of A&P policy, guidelines and programs;Business… Show more Client Relationship Management• Solidify and strengthen the business relation with Clients and build a mutually respected business relationship. • Ensure consistent and integrated strategies between clients and DKSH team• Ensure alignment of clients’ business plan to all operation departments and business units.• Support and guide Product Management team to discuss, negotiate and collaborate with Client in formulation of A&P policy, guidelines and programs;Business planning & Execution• Monitor, review and analyse business portfolio; • Collaborate with stakeholders and work with the team to developing the business plan covering all aspects of sales ops (sales, trade returns, A&P, market hygiene and inventory management) across all distribution channels • Provide market intelligence in order to achieve sales, distribution and merchandising objectives. • Providing sales support in all aspects of sales and distribution activities in order to achieve area sales and distribution targets.• Managing the agencies' spending to ensure the agencies are profitableNew Business Management• Lead the development and execution and Market Access strategies to support brand entry into the market• Crafting both strategic and tactical action plans for engagements with key stakeholders, to ensure successful market access A&P Management & Control & Marketing Plan Implementation • Guide and provide direction to the team in developing & formulating of A&P strategy, including allocation between ATL & BTL by working closely with client.• To formulate yearly marketing plan & brand direction.• Lead the team in implementing effective marketing strategies and long term integrated marketing programs which will continue to drive brand awareness and offtake.• Work closely with client, by developing product positioning for each major product line in the brand Show less

Petaling Jaya, Selangor, Malaysia

Client Relationship Management• Solidify and strengthen the business relation with Clients and build a mutually respected business relationship. • Ensure consistent and integrated strategies between clients and DKSH team• Ensure alignment of clients’ business plan to all operation departments and business units.• Support and guide Client Management team to discuss, negotiate and collaborate with Client in formulation of A&P policy, guidelines and programs;Business… Show more Client Relationship Management• Solidify and strengthen the business relation with Clients and build a mutually respected business relationship. • Ensure consistent and integrated strategies between clients and DKSH team• Ensure alignment of clients’ business plan to all operation departments and business units.• Support and guide Client Management team to discuss, negotiate and collaborate with Client in formulation of A&P policy, guidelines and programs;Business planning & Execution• Monitor, review and analyse business portfolio; • Collaborate with stakeholders and work with the team to developing the business plan covering all aspects of sales ops (sales, trade returns, A&P, market hygiene and inventory management) across all distribution channels • Provide market intelligence in order to achieve sales, distribution and merchandising objectives. • Providing sales support in all aspects of sales and distribution activities in order to achieve area sales and distribution targets.• Managing the department P&L to ensure the agencies are profitableNew Business Management• Identify and engage key stakeholder, both internally and externally, to showcase DKSH capabilities and stregthens• Lead the development and execution and Market Access strategies to support brand entry into the market• Crafting both strategic and tactical action plans for engagements with key stakeholders, to ensure successful market access A&P Management & Control & Marketing Plan Implementation • Guide and provide direction to the team in developing & formulating of A&P strategy, including allocation between ATL & BTL by working closely with client.• To formulate yearly marketing plan & brand direction.• Lead the team in implementing effective marketing strategies and long term integrated marketing programs which will continue to drive brand awareness and offtake.• Work closely with client, by developing product positioning for each major product line in the brand Show less

- Develop, strategies and manage the overall business of Dequadin (consumer business) in the company.- Manage and work closely with third party sales team (distributor) in ensure the strategies are rolled out and implemented to achieve yearly target set forth.- Liaise and work with third party agencies to ensure marketing strategies are executed with the right medium to consumers and in the trade.- Work closely with manufacturing site to develop new products for the brand.

Petaling Jaya

• Strategies and implement plans to continue grow BETADINE for Malaysia in the antiseptic, pharyngeal and gynae anti infective market.• To implement marketing plan to build BETADINE business in both ethical and consumer channel• To work closely with sales team Internal sales team for ethical channel and Zuellig Pharma for pharmacy channel to achieve sales target set for the brand• Work closely with Chain Pharmacies through brand awareness campaigns and… Show more • Strategies and implement plans to continue grow BETADINE for Malaysia in the antiseptic, pharyngeal and gynae anti infective market.• To implement marketing plan to build BETADINE business in both ethical and consumer channel• To work closely with sales team Internal sales team for ethical channel and Zuellig Pharma for pharmacy channel to achieve sales target set for the brand• Work closely with Chain Pharmacies through brand awareness campaigns and activities• To work closely with Medical, Regulatory to ensure communication on the brand is rolled out successfully• To work closely with Supply Chain to ensure smooth and manageable inventory for BETADINE. Show less

Malaysia And Singapore

• To implement marketing plan to drive Lactacyd business in both Malaysia and Singapore• To work closely with sales team to achieve sales target set for the brand• To strengthen market leadership with Chain Pharmacies through brand awareness campaigns and activities• To strategies and implement plans to continue build and generate new users.• To work closely with Medical, Regulatory to ensure communication on the brand is rolled out successfully• To… Show more • To implement marketing plan to drive Lactacyd business in both Malaysia and Singapore• To work closely with sales team to achieve sales target set for the brand• To strengthen market leadership with Chain Pharmacies through brand awareness campaigns and activities• To strategies and implement plans to continue build and generate new users.• To work closely with Medical, Regulatory to ensure communication on the brand is rolled out successfully• To work closely with Supply Chain to ensure smooth and manageable inventory for Lactacyd. Show less

Petaling Jaya

- To achieve defined sales, distribution, market share objectives set by principal via effective planning, organizing, directing and controlling of total A&P, sales operation in inventory management- To work with and motivate a team of semi-exclusive sales personnel nationwide and ensure that sales target are met and effective market hygiene, trade claims and stock holding days are maintained at all time.- To ensure healthy inventory level in accordance to the… Show more - To achieve defined sales, distribution, market share objectives set by principal via effective planning, organizing, directing and controlling of total A&P, sales operation in inventory management- To work with and motivate a team of semi-exclusive sales personnel nationwide and ensure that sales target are met and effective market hygiene, trade claims and stock holding days are maintained at all time.- To ensure healthy inventory level in accordance to the contract are maintained all the time.- To manage the profitability of the business unit with clear action plans for measurable improvements.Roles:- To identify untapped business opportunity for Diethelm Malaysia Sdn Bhd and principal.- To lead and work closely with all branches on overall sales performance and regional growth potential.- To lead annual trading term negotiations with key customers.- To conduct weekly work-in-progress meeting with sales/marketing team and provide guidance (training) and clear instructions to achieve pre-determined sales and distribution target.- To manage and control trade returns in line with corporate guidelines. Show less

Petaling Jaya

- Re-launched the entire Laurier range’s new packaging as well as launching a new pad targeting to the Malay segment.- Launched Superguard 34cm night pad as the concept of “First 3 Days” for this range.- Involved in marketing strategies as well as marketing planning for the brand.- Involved in new product development processes from Japan.- Involved in consumer research (brands health) to further understand consumers’ need in sanitary napkins.- Work closely with… Show more - Re-launched the entire Laurier range’s new packaging as well as launching a new pad targeting to the Malay segment.- Launched Superguard 34cm night pad as the concept of “First 3 Days” for this range.- Involved in marketing strategies as well as marketing planning for the brand.- Involved in new product development processes from Japan.- Involved in consumer research (brands health) to further understand consumers’ need in sanitary napkins.- Work closely with sales planning team in forecasting and promotion implementation.- Work closely with region team in implementing the above the line activities and new product development- Guide and work with agency/suppliers on the brands strategic planning Show less

Petaling Jaya

- Involved in strategic/marketing planning for the two brands (Johnson’s Pure Essentials and Johnson’s pH5.5)- Overall implementation of the brands’ above and below the line activities- Involve in new product development processes and product concepts for Johnson’s pH5.5 Nourishing range.- Manage and lead the new product stakeholder (supply chain, production team, finance as well as sales team) in launching new product and also on major activities (brand… Show more - Involved in strategic/marketing planning for the two brands (Johnson’s Pure Essentials and Johnson’s pH5.5)- Overall implementation of the brands’ above and below the line activities- Involve in new product development processes and product concepts for Johnson’s pH5.5 Nourishing range.- Manage and lead the new product stakeholder (supply chain, production team, finance as well as sales team) in launching new product and also on major activities (brand related)- Involved in monthly sales forecasting - Involved in conducting market research for the Johnson’s pH5.5 new products such as Soothing and Refreshing as well as Nourishing range to gauge consumer’s acceptance to concept.- Assisted Group Brand Manager in running daily operation tasks- Liaise with Trade Marketing/Agencies/Suppliers on marketing Show less

Petaling Jaya

- Assisting the Trade Marketing Manager to coordinate on trade marketing activities for the sales team- Assisting Category Manager in managing the company’s performance in Baby Category in Giant and Tops- Analyzed and proposed options to improve the products placement in the Baby and Kids Category for Giant and Top

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General

Advanced Diploma, Marketing/Marketing Management, General

A-Levels, Pass

Srp And Spm, Grade 1