Profit Partner / D2D Manager
CurrentDevelop and implement direct marketing strategies to promote products/services. Plan and execute targeted marketing campaigns through direct campaigning. Analyze campaign performance and make data-driven decisions to optimize results. Segment customer databases and tailor messaging to specific target audiences. Collaborate with internal teams to create compelling marketing collateral and content. Monitor and report on key performance metrics to track campaign effectiveness. Manage relationships with internal program management as needed. Stay current on industry trends and best practices in direct marketing. Respond to employee development, training, and performance. Responsible for essential HR and recruitment to lead a team of marketing professionals to create and implement integrated marketing campaigns across multiple territories. Report on key metrics to demonstrate KPI performance.