Beenish Piracha Email & Phone Number

Wellington, New Zealand

Wellington Region, New Zealand

🧗‍♀️Please feel free to reach out to me if you need help with: • Marketing consultancy and training• Marketing strategy • Market(ing) research • Marketing audit • Brand management• Website launch planning • Website content management • Social media marketingAdditionally, I find joy in creating digital and print marketing collateral for local and international companies and business owners. Content assets that I have produced include: • Website copy• Corporate and media blog posts• Ad copy and brochures• E-newsletters and e-books• Video content• Tender documents - print and digital

Wellington Region, New Zealand

My responsibilities included facilitating wellbeing workshops to enable people facing mental health challenges to support them on their recovery journey. Part of my role also involved marketing aspects of the business by strengthening relationships with clinical teams, and other business partners. I also took the initiative of introducing new digital tools for email marketing communications and creative design.

Wellington & Wairarapa, New Zealand

I was responsible for developing the content and assessment materials for the Marketing Research course at Level 7 in consultation with the approved project team and aligned with six Learning Outcomes and Content and Assessment Plan (C&A). This involved: • Participating in the planning meeting to discuss and develop a draft of Assessment Matrix in order to map content topics against Learning Outcomes and Assessments• Developing Content & Assessment Overview matrix based on the Assessment Matrix to specifically map Learning Content against Assignment Tasks and Evidence from students• Developing Content & Assessment Plan based on the Content & Assessment Overview matrix with focus on the content structure in terms of topics and units, resources, learning activities, formative and summative assessment requirements and multimedia elements• Developing content for six modules rich in a variety of learning activities including Q&A feedback activities, drag and drop, true and false, fill-in-the-blanks and on-page discussions • Developing formative quizzes and four summative Computer Marked Assessments• Developing comprehensive Assessment tasks to test student’s understanding of key concepts and ability to apply the learning to their own marketing research study project as part of the course

Wellington & Wairarapa, New Zealand

I was responsible for designing and delivering all marketing communications for the business as well as overseeing business operations in the light of resource management, compliance, and financial management. • Content planning and creation (News release and case studies)• Website strategy, planning, launch, and everything in between • Website analytics (Google Analytics set up and implementation, SEO mapping, Search engine optimization)• Brand management (audit, maintenance, and updates)• Email marketing• Social media management (Instagram, Facebook & LinkedIn)• PR relationship building and management

Lower Hutt, Wellington

I was responsible for planning and executing all marketing initiatives and adding value to the existing marketing processes and systems in place to enable better communications with all stakeholders. The result was a staggering increase in lead generation and a strong brand identity across all print and digital channels. Responsibilities included but not limited to: * Marketing strategy development & implementation* Marketing budget formulation & management* Brand management* Content planning and creation* Social media management* Website management and website marketing (including Salesforce Integration)* Trade show planning * PR relationship building and management* Email marketing* Advertising

Canberra, Australia

"Focus Your Money" is a small Australian business which specializes in personal finance coaching for young couples and families. As a marketing consultant, I:* Coached the business owner to develop a holistic vision and marketing strategy for the business* Executed the re-branding project which included a new WordPress website, new logo, and revamping of an existing e-book and creation of a new product in the form of paid video tutorials* Envisioned the new website (www.focusyourmoney.com.au). Engaged independent web developers, graphic designers, and video editors, and supervised them throughout the development and implementation process* Organized the work-flow automation using the MailChimp software application for the new subscribers and drafted email campaigns for the existing subscribers* Developed and implemented the end-to-end marketing strategy, tools and processes for launching the online video course

Karachi, Pakistan

I have been actively involved in the marketing initiatives of our family-owned business, Taha Piracha, a growing menswear designer brand in Pakistan (www.facebook.com/tahapirachaclothing). * Through my initiative and consistent effort, our Facebook marketing activities resulted in an increase of fan base from 4k fans to 13k and increasing, in the past one year, along with increased online sales* I solely managed the business page of our brand and executed many FB campaigns to increase the brand awareness and improve the bottom-line

Christchurch, New Zealand

*Launched a brand new corporate website (www.mimomax.com) with a purposeful call-to-action landing page, latest version of Silver Stripe Content Management System, new design functionality for easy updates and a secure support area for the customers to have online access to MiMOMax software upgrades *Secured two critical speaking slots for the company's CEO at two industry-leading trade shows; UTC 2012 (Orlando, USA) and RFUANZ 2012 (Wellington, NZ)*Extended the company's reach to the target markets through strengthened media relations, industry event participation and efficient lead generation, lead management and lead nurturing*Collaborated with MiMOMax's client Orion NZ Limited to help secure the prestigious Apex Award 2012 by Utilities Telecommunication Council (UTC) for noteworthy performance of MiMOMax solutions in Orion's mission critical infrastructure during Christchurch earthquakes *Through personal initiative and relationship building skills, organized media coverage of MiMOMax in press and industry publications *Assisted with the implementation of marketing strategy through planning and management of product launches*Designed and updated all brand elements across marketing collateral

Christchurch, New Zealand

Responsible for all marketing communications regarding the company:* Planned and implemented the company's marketing strategy* Designed and updated all marketing collateral* Planned industry event participation * Developed website content * Formulated marketing budget* Assisted with the customer visit coordination

Successfully completed 6-week internship with a comprehensive research paper