Lara Beers Email & Phone Number

Dallas, Texas, United States

- Execute marketing initiatives across all eyecare practices under AEG Vision. AEG spans 27 states and 410+ individual practices. - Management of four production leads, department email, and department help desk

Dallas, Texas, United States

- Execute marketing initiatives for eyecare practices located in three regions across the company. The regions span 15 states with 23 parent brands and 240+ individual practices- Projects include doctor campaigns, local sponsorships, practice remodel / relocation campaigns, new practice campaigns, special events, promotions, patient recall initiatives, new patient acquisition campaigns- Assist with management and execution of AEG strategic projects - Build relationships with field leaders, including Practice, Market, and District Managers, Regional Directors, Regional Vice Presidents, and Senior EyeCare Directors - Management of two production coordinators, department email, and department help desk

Greater St. Louis

Greater St. Louis

- Consult B2B clients on digital marketing strategy, working closely with their executive, marketing and sales teams.- Plan and execute on a combination of inbound, outbound and paid media marketing strategies specific to each client’s needs. - Perform strategic marketing plan creation to client presentation to leading internal cross-functional execution. - Perform data analysis and keyword research to build the strategy unique to each client through platforms, such as Google Analytics/Ads/Search Console, Ahrefs, URL Profiler, TermExplorer, Hotjar & Lucky Orange.

Alton, Il

• Managed email marketing with Hubspot, including copy, creative, automated workflows & list pulls• Oversaw existing patient marketing, including recall postcards, emails, and tracking footsteps• Developed promotional sales for the eCommerce website through Magento• Assisted with print, digital, video and store-front advertising for 49 stores, across 6 brands and 4 states• Coordinated events with over 20 Chamber of Commerce organizations• Social media management across 15 accounts on Facebook, Twitter, and Instagram

Greater St. Louis Area

• Liaison between 7500+ Accredited Businesses and the Better Business Bureau• Assisted sales team develop and retain relationships by proactively performing touch base calls with the BBB members• Millennial Task Force Member (develop innovative ways to engage millennials with the BBB)

• Executed a variety of events throughout the Midwest, including set up, management of event staff and volunteers, and tear down of events• Managed and resolved client issues related to event expectations