Bee Strydom Email & Phone Number

South Africa

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

Growing purpose-driven Equestrian Tech, alongside a passionate and talented team.Mobile app demand gen | Cost-efficient paid media acquisition (paid social & paid search) | Strategy and execution | Sprint management; prioritizing growth team activity for impact (product marketing, acquisition, activation) | CVR and customer funnel | Marketing analytics (Mixpanel, GA4, Appsflyer, ad platforms) | Tracking advising and troubleshooting | Data-driven growth marketing | Creative testing strategy and briefing | Customer-first, performance marketing copywriting | Marketing Consulting

As a Fractional CMO/CGO, I bring a unique blend of expertise across equestrian tech, growth, marketing, global partnerships, business development, paid media, and product marketing. Working as an integrated team member, I dive deeply into your business to align strategy with goals, employing data-driven, customer-focused solutions and identifying high-impact growth levers to prioritize campaigns by reach, impact, and effort.I immerse myself in understanding both the product and the customer, ensuring that messaging is on point and resonates. My superpowers include creating an empowering team culture, where people feel safe to share ideas and do their best work. I get things done, pivot rapidly when needed, can write good copy and have a strong foundation in performance marketing, making me an asset in dynamic SMBs and startups. Driven by discovery, I keep people (and their horses!) at the centre of every project, addressing customer pain points with great products and human-to-human campaigns. Why hire a fractional growth leader?- Gain years of expertise without the full-time cost or commitment.- A fractional leader integrates as a part-time team member, allowing for full collaboration and strategic alignment.- No juniors managing your campaigns or accounts—only experienced oversight.- Skilled in working with company-level OKRs to connect marketing and growth strategies with business goals.- Ideal for filling strategic gaps that aren’t large enough for a full-time hire, while aligning with your company's specific goals.Special interests; Equestrian |SaaS |Non-profit |Mental health

St Julian'S , Malta, Mt

As Hotjar's Head of Performance Marketing, I grew a globally distributed team of talented marketers, managing a 7-figure budget and achieving tangible results. I shaped my team's (and our multi-functional marketing acquisition squad's) KRs, strategy, & tactical roadmap - in line with company OKRs & product roadmaps. My team successfully expanded into new markets & multi-SKU, implementing continuous experimentation to convert potential customers with effective ad messaging & targeting. Drove product awareness & found smart ways to get more customers cost-efficiently, forming strong collaborations with the product, exec & data. Our initiatives fueled company-wide projects (i.e. localization). _____________Achieved YOY increased CVRs, LTV, product installs, and customers for paid / performance marketing, by:1. Increasing and decreasing investment, making quick decisions to cut ineffective initiatives and jump on promising opportunities.2. Hiring smartly and optimizing team efforts for high-impact prioritization.3. Building strong relationships with key stakeholders (senior execs, product, sales, data).4. Developing OKRs, strategies, and tactical roadmaps aligned with company objectives.5. Talking to real customers! 6. Conducting market research and launching rollouts in new global markets.7. Using qualitative and quantitative insights to refine messaging and target ideal customers8. Co-creating an attribution model that made sense and could give us better data to act uponPrevious roles within my tenure, at Hotjar:- Performance, Content and SEO Lead (Nov ‘20 - Dec’21) - Acting Lead: Performance, Content and SEO Lead (Jul ‘20 - Nov ‘20) - Paid Marketing Lead (Oct 19 - Jul ‘20)- Paid Marketing Specialist (Jan ‘19 - Oct ‘19)

St Julian'S , Malta, Mt

"if each of us hires people who are bigger than we are, we shall become a company of giants." (Ogilvy)Grew a team of 1, to a team of 11.

St Julian'S , Malta, Mt

St Julian'S , Malta, Mt

San Francisco, Ca, Us

(Volunteer) Community Support for Buffer (SaaS, B2B, PLG, Social Media)

London, England, Gb

- Launched and centralized digital marketing for global team across 5 geos, collaborating with senior leadership across timezones and functions.- Curated, scheduled, and managed valuable content for our two key customer profiles.- Led and delivered a Gatsby/React platform site overhaul, improving user journeys and content curation. Utilized tools like Slack, Active Collab, Asana, git, InVision, Trello, Todoist.- Implemented social media strategy, achieving impressive YOY growth (LinkedIn: 133% follower growth 2017-2018) using organic and paid tactics. Proficient in tools like Buffer, MeetEdgar, Feedly, Zapier, Hootsuite, Hubspot, etc.

Satellite Beach, Florida, Us

Digital Strategy & Marketing, for a successful and very niche Publishing Media house.Negotiating the transitioning of Print media to Online. Panorama Media Corp. HQ Equestrian Magazine, AnimalTalk Magazine, HQ Pony, Braintainment, Tjop & Dop, Teenzone, Hype, Skyways and G3AR (formally PC Format)During this time I also consulted for SMBs and B2C eCommerce and Insurance companies.

Mountain View, Ca, Us

At Google, I thrived in a revenue growth & customer success role, establishing strong relationships with C-suite clients & fueling rapid growth. From onboarding > optimization, we successfully went to market using Google's innovative betas & tools within a fiercely competitive & fast-growing eCommerce landscape, driven by mobile. I developed compelling case studies and championed successful product launches, both internally and externally. Alongside, I coached SME founders (Women@Google), taught digital marketing courses for disadvantaged students & served as Regional Lead (Sub-Saharan Africa), overseeing community NGO projects.

Mountain View, Ca, Us

- Facilitating and managing the team of Office Leads across Google offices in Africa for GoogleServe Community and philanthropic activities.- Serving as the Office Lead for South Africa, organizing gServe events and partnering with JAM International to make a positive impact.- Led efforts to feed 77 children for a year and sorted over 3400 shoes for needy children in Africa.- Established a meaningful partnership with a local school in Diepsloot, Johannesburg, to support the children and continue making a difference in their lives.

Gb

- Digital project management - Mobile marketing channel management- Usability consultant- DoubleClick, AdWords, Analytics, DS3.- Sole management of mobile SEM / GDN, Affiliate, Display and SMS campaign performance.- Integration of mobile strategy into all online marketing channels (including laterally into ---CRM/SEO/IT/Communications). Ensuring compliance with mobile best practices across the board for channels, PR & product development for mobile.- Proven Results: Showing mCommerce campaign revenue growth (av 142%) month on month.SEM/GDN Coordinator- SEM / GDN Google Co-ordinator for the most forward-thinking clothing retail site currently in South Africa. Part of the Rocket Internet group, Europe.- Analytics, daily, weekly, monthly and quarterly reporting on last click statistics. Analysing the assisted conversion / multi-device impact.- Co-ordination of team and paid search management of the large Zando AdWords account.Promoted to Mobile Manager.

Gb

Promoted to Mobile Manager (continued with responsibility of PPC). Please see above description.

Cape Town, Western Cape , Za

I was the 1st employee of an Advertising Agency start-up ran by two ex-Googlers. - Wide range of services such as (but not limited to) Google AdWords, PPC, Analytics, SEO, Mobile, Social Media, Digital Services and Consultancy.- An exceptionally strong focus on ROI advertising.- Adwords and Analytics management, deep-dive reporting and pitching- Bringing SMBs online

Ba (Hons), Broadcasting And Media

A Levels, Sociology, English Literature And Language, Tourism

11 Gcse'S, Gcse'S