Search Engine Marketing and performance marketing specialist. Experienced in Google Ads (GDN, P-Max, Youtube and of course search), Meta, Linkedin Ads, GA, but also in CRMs such as HubSpot. I have a data driven mindset and the ability to work in fast growing, demanding enviroments.Always passionate about learning and innovation and with a track record of tangible and verifiable success in various sectors such as education, travel, health or technology.With experience both in agencies or directly with the client, handling large investments for leading brands and managing teams and campaigns in an international environment of up to 10 different languages and more than 12 countriesAfter working in USA for three years, I'm always willing to develop my work in an international atmosphere
Freelance
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Senior Sem ConsultantFreelance Mar 2006 - PresentCollaborating with both leading brands and digital marketing agencies, my focus is always on optimizing results and achieving measurable goals, always oriented to maximize ROI. In this position I´ve managed the performance activities in Cash Converters, Másmóvil, Infoempleo, Aramón, ESL Languages, Guggenheim Bilbao, IE Business School among others.
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Performance DirectorInsparya Hair Medical Clinic Jan 2019 - Jul 2024Madrid Area, SpainI managed all performance operations in Spain and Italy since the launch of the brand in 2019, and assumed responsibility for Portugal when necessary. My accounts earned 45% of total sales in Spain, growing every year until 2023, when sales increased 177% from the first year, with 40% more investment.From 2020 I prepared the business plan for the whole group, making investment estimates for all channels, and setting KPIs for the global funnel, cooperating with all sales related departments and reporting directly to the CMO. I also assumed part of the responsibility for the implementation and integration of the CRM -
Sea Key Account ManagerInternet Advantage Oct 2013 - Apr 2014Salamanca Area, Spain
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Sem & Advertising ManagerOnetomarket Aug 2008 - Aug 2009SEM Manager, Sales Consultant, SEM consultant and member of the Management Team of Onetomarket in Spain. My job at Onetomarket consisted of making sure the quality standards of our Search Engine Marketing services were always top of the world. Also providing consultants with the tools, organization and creative criteria to deal with everyday challenges and deliver the best solutions to clients. Making sure the SEM team is consistent, their training was always up to date and their strong points rewarded. Making sure CEOs & Country Managers were happy, gaining new accounts for the company and being sure arising problems were always under control. -
Search Advertising ConsultantTraffic4U Jan 2008 - Jun 2008As a StartUp in Spain, I developed the SEM department, being responsible for hiring and training new colleagues, gaining new accounts, doing sales consultancy and trying to keep quality standards of head-office in the Netherlands. -
Search Engine Advertising ManagementDon Quijote - Spanish Language Learning Sep 2004 - Jan 2008Salamanca Area, SpainLead & sales growth through Search Engine Marketing (Search Engine Advertising), with a focus on Return of Investment (ROI). Global management of Pay per Click process and development of statistics & landing page systems. -
E-Alliance ManagerDon Quijote - Spanish Language Learning Apr 2001 - Sep 2004Salamanca, SpainManagement of web-development team, strategic international partnerships & Affiliate Program.
Begoña Alvarez Skills
Begoña Alvarez Education Details
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Master’S Degree -
Bachelor Of Business Administration (B.B.A.) -
Escuela Oficial De IdiomasEnglish Proficiency Degree -
Lucía De Medrano
Frequently Asked Questions about Begoña Alvarez
What company does Begoña Alvarez work for?
Begoña Alvarez works for Freelance
What is Begoña Alvarez's role at the current company?
Begoña Alvarez's current role is Expert in Performance Marketing | Digital Strategy | SEM Senior Manager.
What schools did Begoña Alvarez attend?
Begoña Alvarez attended Universitat Oberta De Catalunya, Universidad De Salamanca, Escuela Oficial De Idiomas, Lucía De Medrano.
What are some of Begoña Alvarez's interests?
Begoña Alvarez has interest in Arts And Culture.
What skills is Begoña Alvarez known for?
Begoña Alvarez has skills like Google Adwords, Customer Acquisition, Sem, Ppc, Web Analytics, Google Analytics, Online Advertising, Seo, Affiliate Marketing, Conversion Optimization, Search Advertising, Digital Marketing.
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Begoña Alvarez
Madrid1getronics.com
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