Betty Gonzalez

Betty Gonzalez Email and Phone Number

Vice President, Digital at Precision Strategies @ Voto Latino
Washington, District of Columbia, United States
Betty Gonzalez's Location
Washington, District of Columbia, United States, United States
Betty Gonzalez's Contact Details

Betty Gonzalez work email

Betty Gonzalez personal email

n/a
About Betty Gonzalez

A driven, self-motivated bilingual professional with a strong background in digital strategy, marketing, fundraising, and strategic communications.

Betty Gonzalez's Current Company Details
Voto Latino

Voto Latino

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Vice President, Digital at Precision Strategies
Washington, District of Columbia, United States
Website:
votolatino.org
Employees:
25
Betty Gonzalez Work Experience Details
  • Voto Latino
    Voto Latino
    Washington, District Of Columbia, United States
  • Precision
    Vice President, Digital
    Precision Mar 2024 - Present
    Washington, District Of Columbia, Us
    - Responsible for running or overseeing the digital component on 5-6 clients, as well as maintaining a strong relationship with the client with minimal supervision.- Manage different digital projects from concept to execution, maintaining high-quality output and progress to strategic goals.- Develop strategic and tactical plans and content for clients, across existing and emerging digital platforms.- Set clear timelines for completion of deliverables and manage budgets and team hours for client projects.- Provide senior oversight, both client-facing and internal, on a broad portfolio of engagements. - Manage associate/senior associates including weekly check-ins, goal setting, participating in reviews, and providing formal feedback. - Contribute to recruitment and hiring for roles on the digital team, including talent spotting, and interviewing during the hiring process.- Draft business development proposals, participate as a part of the pitch team, and present parts of the proposal to the client.- Develop business development leads for additional work with existing clients and new projects.
  • Precision
    Associate Vice President, Digital
    Precision Mar 2022 - Mar 2024
    Washington, District Of Columbia, Us
    - Responsible for running or overseeing the digital component on 3-4 clients, as well as maintaining a strong relationship with the client.- Managed different digital projects from concept to execution, maintaining high-quality output and progress to strategic goals.- Developed strategic and tactical plans and content for clients, across existing and emerging digital platforms.- Managed timelines, identifying any issues and proactively addressing them with the team. - Managed associate/senior associates including weekly check-ins, goal setting, participating in reviews, and providing formal feedback. - Contributed to recruitment and hiring for roles on the digital team, including talent spotting, and interviewing during the hiring process.- Drafted business development proposals, participated as a part of the pitch team, and presented parts of the proposal to the client.
  • Authentic
    Managing Strategist
    Authentic Aug 2021 - Mar 2022
    Chicago, Il, Us
    - Acted as client lead for 3 clients and worked alongside other leads, managers, and departments to develop digital strategies and campaigns that maximized our clients’ online fundraising and engagement programs.- Led a team of 5 digital associates within the Fundraising and Mobilization department and contributed to managing department.- Wrote email copy, handled production, and developed email calendars and fundraising projections for clients.- Developed a collaborative culture to improve our work product.- Worked with designers, ad strategists, and third-parties to meet our clients’ needs as necessary.- Ensured all content was rooted in the authentic and honest voice of the client, and that each program is unique to each client.- Developed professional reports, projections, and memos to clients.- Responded to topics in real-time by developing rapid messages in response to news stories that were breaking fast.- Brainstormed creative ideas for our clients, fact checked and proofread content before sending on client communication channels.- Kept abreast of the latest digital trends and emerging tools, enabling us to provide our clients with innovative recommendations rooted in industry best practices.
  • Gps Impact
    Senior Account Manager, Digital
    Gps Impact Mar 2020 - Aug 2021
    Des Moines, Iowa, Us
    - Acted as client lead for several clients and worked alongside other leads, managers, and departments to develop digital campaigns that maximize GPS Impact's clients’ online fundraising and engagement.- Recommended email, advertising, and social media strategies to activate clients’ supporter bases.- Worked with clients to develop a digital strategy that uniquely positioned them to reach their goals.- Recommended email, advertising, and social media strategies that activated the clients’ supporter bases.- Managed over 5 digital strategists through the production process of copy and visual collateral.- Analyzed metrics and created tests to improve client programs while staying familiar with current best practices.- Reported on program performance and served as a client point of contact.
  • Democratic National Committee
    Merchandise Manager
    Democratic National Committee May 2019 - Feb 2020
    Washington, Dc, Us
    - Worked with the advertising, social content, email fundraising, and SMS teams to create data driven marketing plans.- Conceptualized and organized the promotion of the DNC online store in a data driven way that maximized revenue.- Owned and tracked the fundraising budget for the DNC online store.- Oversaw the design and promotion of DNC merchandise and online store.- Managed the creation of photo and description content for merchandise for the online store.- Managed the creation and vetting of merchandise materials for the DNC online store.- Worked with the constituent services team to manage all store orders and customer satisfaction.- Managed vendor relationships for printed materials.- Worked with internal stakeholders in ordering merchandise for other departments.- Assisted with remote merchandise sales as needed at DNC events.
  • Democratic National Committee
    Direct Marketing Assistant
    Democratic National Committee Jan 2018 - Apr 2019
    Washington, Dc, Us
    - Researched, generated, proofread, and edited direct mail content. - Researched contributions made to the DNC for accuracy of funds. - Assisted with direct marketing budget projections. - Handled all merchandise orders within the DNC. - Hired and managed interns for the Mobilization department in 2018. - Assisted in fundraising 70% of the DNC's budget in 2018. - Oversaw and ran all in person and virtual text banks for the 2018 midterms.
  • White House Historical Association
    Research Intern; Development
    White House Historical Association Sep 2017 - Dec 2017
    Washington, D.C., Us
    - Conducted specialized donor and prospect open-source research for events which benefited the White House Historical Association year-round.- Supported operations of a high-performing fundraising team.- Coordinated and assisted with non-profit executive events. - Prepared prospect and event briefs. - Maintained and managed a large donor database. - Developed proficiency with Wealth Engine research.
  • King'S Think Tank
    Head Of Communications
    King'S Think Tank Jun 2016 - Jun 2017
    London, London, Gb
    Managed the external communication of King's Think Tank, alongside the Deputy Head of Communications as well as the seven policy centers and the General Editor, in the largest student-led think tank in Europe. Additional duties as follows: - Created King’s Think Tank communications strategy and social media strategy.- Researched and updated our members on changing policy trends. - Maintained King’s Think Tank website and online presence. - Delivered and informative and highly-described fortnightly member's newsletter.- Engaged with press and media, particularly for high-profile events.- Supported Policy Centers' publicity for events, such as expert panels and policy workshops.
  • One Young World
    Research And Outreach Assistant
    One Young World Jan 2017 - Apr 2017
    London, Gb
    - Effectively researched and identified young leaders from developing countries to join One Young World at its yearly summit through its fully-funded All Bar None Scholarship.- Developed open-source research and social media expertise. - Research and outreach duties dealt specifically with the Latin American and Middle East/North Africa regions.
  • Meridiam
    Project Information Coordinator
    Meridiam Feb 2016 - Aug 2016
    Paris, Fr
    Miami Access Tunnel, LLCProject Information Coordinator - Port Miami Tunnel- Coordinated media itineraries, logistics and paperwork for clients, customers and stakeholders visiting Miami.- Developed, drafted and distributed newsletters and feature releases.- Updated all media outlets with Port of Miami Tunnel information, including MDBOC, City of Miami Commission and other media/public relations newsletters.- Coordinated staff participation for board meetings. - Drafted and submitted expense reports and arranged travel for the CEO.- Prepared monthly reports, scheduled meetings, created and updated status reports and prepared the public relations budget.
  • Wikistrat
    Policy Analyst Intern
    Wikistrat Nov 2015 - Feb 2016
    Washington, District Of Columbia, Us
    Participated in an ongoing geopolitical simulations as part of Wikistrat’s international and diverse analytic network, taking part in activities designed to grow and improve the Wikistrat network.- Collaborated with researchers and analysts from all around the world and exchanged intelligence through a live wiki knowledge exchange platform.- Sharpened my research and analytical skills through policy research, case study discussions, and presentations. - Analyzed international conflict and built policy forecasting scenarios. - Developed evidence-based policy positions and briefings with a focus on Europe and the United States.
  • Vinecraft
    Office Administrator
    Vinecraft Apr 2013 - Aug 2014
    - Created and coordinated invoices, account receivables, account payable, customer support and scheduling. - Produced office reports and maintained appropriate filing systems.- Arranged travel and coordinated daily schedules for the CEO.- Developed proficiency with Microsoft Office, Apple operating system and QuickBooks.

Betty Gonzalez Skills

Research Customer Service International Development Microsoft Office Microsoft Word Spanish Foreign Policy Foreign Affairs Microsoft Excel International Relations European Union European Politics European History European Studies Diplomacy Powerpoint Leadership Social Media World War Ii Office Administration Microsoft Operating Systems Mac Os Mac Os X Server Apple Remote Desktop International Relations Theory Conflict Resolution Spanish Translation Spanish Literature English Literature Human Rights Qualitative Research International Travel Public Speaking

Betty Gonzalez Education Details

  • King'S College London
    King'S College London
    History Of War
  • King'S College London
    King'S College London
    International Relations
  • Florida International University
    Florida International University
    International Relations
  • Miami Dade College
    Miami Dade College
    General

Frequently Asked Questions about Betty Gonzalez

What company does Betty Gonzalez work for?

Betty Gonzalez works for Voto Latino

What is Betty Gonzalez's role at the current company?

Betty Gonzalez's current role is Vice President, Digital at Precision Strategies.

What is Betty Gonzalez's email address?

Betty Gonzalez's email address is b.****@****iam.com

What schools did Betty Gonzalez attend?

Betty Gonzalez attended King's College London, King's College London, Florida International University, Miami Dade College.

What are some of Betty Gonzalez's interests?

Betty Gonzalez has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.

What skills is Betty Gonzalez known for?

Betty Gonzalez has skills like Research, Customer Service, International Development, Microsoft Office, Microsoft Word, Spanish, Foreign Policy, Foreign Affairs, Microsoft Excel, International Relations, European Union, European Politics.

Who are Betty Gonzalez's colleagues?

Betty Gonzalez's colleagues are Kaylie Martinez-Ochoa, Mariana Benitez Arreola, Marcelo Passos, Andre De Santos, Ana Beatriz Ribeiro Do Vale, Mayling Ayala, José Fernando.

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