La Nave Nodriza, MadridIstituto Europeo di Design IED, MadridTeamlabs, Madrid

TABAKALERA, Centro Internacional de Cultura Contemporánea, Donostia-San Sebastián.Implementing user experience and an audience plan, and responsible of the processes for the coordination and development of the ecosystem of this huge and divers cultural center in Donostia-San Sebastián. BIDASOA ACTIVA, Txingudi Bay, Basque Country.Consultant for the development of strategic actions for the primary and services sector.

RESEARCH AND HUMAN CENTRIC INNOVATION RELATED PROJECTSALHONDIGA BILBAO. Research for the creation of an archetypal map of the users of a cultural center.TELEFONICA. Facilitation to design a new learning model and service for the company.SARA LEE. Research, conceptualization and product design to adapt an Asian product experience to the European market.PEPSICO. Trends research and ideation of conceptual scenarios for the future of food 2030.TELEFONICA. Research and re-design of the new user’s experience after the merge of two technical services.PHILIPS DESIGN, “menumenu”. Design of an ethnographical remote research to be held in Germany and Spain for a product development team looking for more inspirational sources. GORBEIALDEA. Development of new touristic products to have an holistic approach for the development of a rural area in the Basque Country.FUNKY PROJECTS: “Hello Change”. Conceptual development and action design of a recruitment process for Funky Projects.EUDEL, BERDINSAREA. Research and conceptual guidelines for a medium term planning actions for the awareness and involvement of teenagers against violence towards women.PLANNING: STRATEGY AND COMMUNICATIONTELEFONICA Strategic design of a framework fo de Customer Experience Direction.ETXEPARE INSTITUTUA. Strategic planning for the new Etxepare Basque Institute. EREMUAK. Communication planning for a new concept of contemporary art grant in the Basque Country.GORBEIALDEA. "Turismo Thinking". Co-creative process for the development of strategic guidelines to create economic growth in a rural area trhough tourism.EUDEL, BERDINSAREA, "Punto Lila". Development of a sustainable and massive campaign for the awareness of violence towards women.WORKSHOPSSeveral theoretical and learning-by-practice workshops about Design Thinking and Creativity for: FENA, Deusto Business School, INNOVANDIS, Seguros Caser, Telefonica, Puerto de Gijón, ...