Begüm Pınar Email & Phone Number

İstanbul, Türkiye

Istanbul, Turkey

• Building, planning, implementing and managing the brand’s overall digital marketing strategy
• Managing and overseeing digital marketing channels; social media accounts, brand website, performance marketing campaigns, emailing – CRM, online events which helps to improve the quality of online content
• Leading and supervising of the creative, media buying, social media and performance marketing agencies
• Preparing and managing the digital marketing budget
• Measuring ROAS and KPIs
• Tracking and measuring Google Analytics, Facebook Business Manager metrics and analysing/reporting campaign results

İstanbul, Türkiye

• Development and execution of all digital communication strategy (including paid media investments and advertising campaigns, analysing the outputs via Analytics, Data Studio, Facebook Business Manager tools..)
• Hands on experience in ROAS optimization, digital media planning, tracking and conversion funnel optimization
• Establishing strategical partnership with third parties (influencers, brands-cooperation, opinion leader platforms and websites..)
• Online event marketing. Planning, implementation and follow-up for all special events in order to enhance brand's online communication
• Managing the creation and development of brands' websites: I. www.bta.com.tr II. www.tadindaanadolu.comIII. www.cakesbakescafe.comIV. www.tickerdaze.com V. www.gida360.com.tr
• Observing competitions in the market & initiating pioneering projects aligned with the teams

İstanbul, Türkiye

• Building the framework of Kahve Dünyası's digital strategy
• Content creation and strategic planning of social media platforms. Changing the tone of voice, visual strategy and reaching channels of the accounts.
• Establishing strategical partnership with third party accounts (influencer meet-ups, leading brands, key account holders)
• Renewal of Kahve Dünyası’s e-commerce website through applying new technological trends and necessary infrastructures. The new website was awarded as the 'Public's Favorite Website' by Altın Örümcek Website Awards in.
• Managing company's branding and e-commerce advertising campaigns (Facebook ads, Google Adwords), briefing agencies necessarily and tracking results via Google Analytics reports.
• Presentation of campaigns conducted, key strategies implemented

İstanbul, Türkiye

• Social media communications, digital marketing strategy building and online event marketing of the following brands; Burberry, Lacoste, Swatch, Calvin Klein, G-Star Raw, GANT, Nautica, SuperStep and Occasion.
• Building and execution of social media strategy of the brands through weekly catch-up calls arranged with global HQ teams.
• Generation, editing and publishing of daily contents.
• Optimization of social pages, increasing visibility by the target profiles.
• Creating editorial calendar and social media ad&native content planning budget.
• Event planning, management and organization - (press meetings, brand milestone exhibitions, parties, invites, fashion shows invite of celebrities)

İstanbul, Türkiye

• Moderation of focus group meetings, in-depth (person-to-person) interviews
• Coordination of client relations
• Conducting internal job planning and implementation process
• Presentation of proposals that would meet brand needs and customer expectations
• Budgeting of revenue, expenses and proposal-based returns
• Reporting&analysis of qualitative research findings

İstanbul, Türkiye

İstanbul, Türkiye

İstanbul, Türkiye

Lisans Derecesi, Political Science And International Relations (En)

Political Science And International Relations

Lisans Derecesi, Politics