Begüm Pınar Email & Phone Number

İstanbul, Türkiye

Istanbul, Turkey

• Building, planning, implementing and managing the brand’s overall digital marketing strategy • Managing and overseeing digital marketing channels; social media accounts, brand website, performance marketing campaigns, emailing – CRM, online events which helps to improve the quality of online content• Leading and supervising of the creative, media buying, social media and performance marketing agencies• Preparing and managing the digital marketing budget• Measuring ROAS and KPIs• Tracking and measuring Google Analytics, Facebook Business Manager metrics and analysing/reporting campaign results• Managing paid influencer campaigns, via direct or through third-party partnerships, including contract negotiations, strategy briefing, and content creation approvals• Building relationships with influencers and celebrities also to grow brand reach and identify opportunities for partnership• Managing canon.com.tr website, building localised content strategy to position the brand closer to the market• Staying up to date with the latest digital trends and best practices, applying them to campaigns/communications • Making competitor researches, creating new roadmaps for digital improvement

İstanbul, Türkiye

• Development and execution of all digital communication strategy (including paid media investments and advertising campaigns, analysing the outputs via Analytics, Data Studio, Facebook Business Manager tools..)• Hands on experience in ROAS optimization, digital media planning, tracking and conversion funnel optimization • Establishing strategical partnership with third parties (influencers, brands-cooperation, opinion leader platforms and websites..)• Online event marketing. Planning, implementation and follow-up for all special events in order to enhance brand's online communication • Managing the creation and development of brands' websites: I. www.bta.com.tr II. www.tadindaanadolu.comIII. www.cakesbakescafe.comIV. www.tickerdaze.com V. www.gida360.com.tr• Observing competitions in the market & initiating pioneering projects aligned with the teams

İstanbul, Türkiye

• Building the framework of Kahve Dünyası's digital strategy• Content creation and strategic planning of social media platforms. Changing the tone of voice, visual strategy and reaching channels of the accounts.• Establishing strategical partnership with third party accounts (influencer meet-ups, leading brands, key account holders)• Renewal of Kahve Dünyası’s e-commerce website through applying new technological trends and necessary infrastructures. The new website was awarded as the 'Public's Favorite Website' by Altın Örümcek Website Awards in 2014. http://www.altinorumcek.com/Sonuclar/44/13-Altin-Orumcek/• Managing company's branding and e-commerce advertising campaigns (Facebook ads, Google Adwords), briefing agencies necessarily and tracking results via Google Analytics reports.• Presentation of campaigns conducted, key strategies implemented• Enrichment of current CRM database with loyalty campaings and organizing email send outs on a regular basis (campaigns, brand news..)

İstanbul, Türkiye

Social media communications, digital marketing strategy building and online event marketing of the following brands; Burberry, Lacoste, Swatch, Calvin Klein, G-Star Raw, GANT, Nautica, SuperStep and Occasion. • Building and execution of social media strategy of the brands through weekly catch-up calls arranged with global HQ teams. • Generation, editing and publishing of daily contents. • Optimization of social pages, increasing visibility by the target profiles. • Creating editorial calendar and social media ad&native content planning budget.• Event planning, management and organization - (press meetings, brand milestone exhibitions, parties, invites, fashion shows invite of celebrities)• Analysis; reporting of monthly/yearly ROI’s and ad-hoc&cumulative campaigns (including Google Adwords, GDN campaigns..)• Planning of CRM and emailing activities

İstanbul, Türkiye

• Moderation of focus group meetings, in-depth (person-to-person) interviews• Coordination of client relations• Conducting internal job planning and implementation process• Presentation of proposals that would meet brand needs and customer expectations• Budgeting of revenue, expenses and proposal-based returns• Reporting&analysis of qualitative research findings• Giving insights and providing strategical planning for the brand communication

İstanbul, Türkiye

İstanbul, Türkiye

İstanbul, Türkiye

Lisans Derecesi, Political Science And International Relations (En)

Political Science And International Relations

Lisans Derecesi, Politics