Ben Head Email & Phone Number

Lymington, Gb

Bournemouth, United Kingdom

Digiconomy specialises in revenue led digital marketing strategies for businesses looking for high velocity growth. Our team each have over 10yrs experience across a wide array of digital marketing disciplines with numerous examples of rapid success.• Digital Strategy/Forecasting/Planning/Analysis• SEO Strategy/Implementation/Analysis• Paid Advertising – Inbound/Outbound/Remarketing• Tracking/Attribution Systems• Performance Analysis/Projection• Multi-Modal Content Strategy/Implementation• Sales Funnel Optimisation (Technical/Creative)• Marketing Automation (HubSpot/Salesforce/Klaviyo/Zoho/Zapier)• Email Marketing (Customer Engagement/Cold Lead Gen/Remarketing)• Project ManagementWe have supported a wide array of clients in this business, ranging from 2 store furniture retailers to international investment businesses, along with a few big names such as Alfa Romeo, Millets, Best Western, Spec Savers & Fidelity International. We deliver comprehensive blends of insight and strategy followed by perfectly executed digital campaigns for our clients, resulting in all projected targets being met and exceeded.

London, United Kingdom

Capital On Tap is a commercial finance provider based in London. It had two core products, a business overdraft style lending facility for SME's and a whole sale product targeted at larger suppliers looking to offer credit lines to their customers. After experiencing rapid growth from traditional channels, it expanded it's marketing efforts into digital marketing.Key Responsibilities• Digital Strategy• Digital Project & Campaign Management• Market & Competitor Analysis/Monitoring• Data Analysis - Google Analytics, Business Intelligence• Budget Forecasting, Planning, Management• Performance Monitoring• Website Development, Optimisation & Management• AdWords & Bing PPC Management• SEO Management• Display Ad Management• Team & Agency Management• Brand Development• Affiliate ManagementAchievements• Introducing a new digital marketing strategy to the business covering Google/Bing PPC, Facebook Ads, Multi-step & channel Remarketing & SEO development. This advertising strategy produced a 20% uplift in new business by month 2 and 40% by month 5.• Identifying & demonstrating additional commercial opportunity for the business in the form of corporate credit cards, this is now their only product.

Marlow

Everyday Loans is a fast-moving lender specialising in unsecured personal loans. It was acquired by Secure Trust Bank and is experiencing rapid growth. I was taken on in 2013 to develop their fledgling digital channels.Key Responsibilities• Digital Strategy• Digital Project & Campaign Management• Market & Competitor Analysis/Monitoring• Data Analysis - Google Analytics, DC Storm, Business Intelligence• Budget Forecasting, Planning, Management• Performance Monitoring• Website Development, Optimisation & Management• AdWords & Bing PPC Management• SEO Management• Display Ad Management• Team & Agency Management• Brand Development• Affiliate ManagementAchievements• Performance monitoring solution implemented with subsequent analysis producing for a comprehensive business case for an increased marketing budget from £24,000 to £1,000,000 per year.• Optimisation of paid & organic channels led to an increase in new business from £120,000 to £9,600,000 per year.• I designed all digital assets & campaigns for the launch of a separate guarantor loan business where digital channels generated over £6m in the first year against a £2m target at target cost.

Old Woking, Surrey

Life Works Community is a private residential addiction & behavioural disorder treatment centre based in Surrey, UK.I supported 3 commercial websites targeting different potential channels of enquiries and managed a team of 2 executives. My annual budget was around 300k and was spread on content creation, advertising spend & agency support.Key Responsibilities• Digital Strategy• Project Planning, Management & Development• Social Media Management• Competitor & Marketing Analysis• Sales Performance Analysis• Organic Channel Management• Paid Channel Management• Website Development & Management• Event Marketing• Team ManagementAchievements• Organic enquiries up by 80%.• Paid enquiries up by 200%.• Overall revenue up by 300%.• Identified issues with lead handling, implementing applications to help staff capture more marketing information & reduce lead wastage by 35%.

Milton Park, Oxford

RM Education is one of the leading providers of IT products & equipment for schools in the UK. I was brought in to optimise the email marketing strategies & systems being utilised by the various marketing heads of their different decisions, along with optimising the data mining systems and automating usage of conditional content. During this consultancy role I worked directly with the Direct Marketing & Dev teams on email marketing best practise & created a conditional content system that could decide on email content based on user sales history, buying cycles and eventually market events. I helped demonstrate large cost saving & efficiency improvements in their data mining systems by working on reducing the query load of their custom UI to their sales system per user request.Key Responsibilities• Project Management• Data Analysis• Data Strategy• Solution Engineering• Tracking & Analytics Integration• Email Marketing Strategy• Marketing Automation• Training & Mentoring• Team/Stakeholder ManagementAchievements• Automated email marketing solution pulled from multiple internal data streams, tailored to recipient buying histories/business objectives & market events.• Streamlined marketing data access, usage & management.• Upskilled various departments in maximising the use of business data and automated marketing solutions.

OBS Medical Ltd specialise in remote patient monitoring systems delivered by innovative telehealth solutions. I worked directly for the subsidiary t+ Medical Ltd which focuses on telehealth solution for illnesses such as Diabetes, COPD & Asthma. I developed and implemented a comprehensive digital transformation strategy that took the core b2b facing product to the consumer via a number of design projects & advertising mediums. This was a 3-month contract, which terminated in the successful delivery of the contract brief.Key Responsibilities• Digital Strategy• Product Development• Brand Development• Project Management• Data Analysis• Systems Architecture• Website Development, Optimisation & Management• Advertising Strategy & Management• Team & Agency ManagementAchievements• Completed digital transformation of the core b2b offering into a b2c/b2b online product.• Designed and briefed new products that projected increased product revenues of 255% confirmed at board level.• Upgraded all web infrastructure to allow for multi-channel marketing activity with fully automated CRM functionality.

Ascot, Berkshire

I was the founder of More4Marketing Ltd, a growth focused agency specialising in lead generation solutions. We developed some cutting-edge digital marketing strategies that allowed us to offer highly visible results in predictable time frames for our clients.After 4 months of operation, we expanded our initial SEO focused offer to include Email Marketing, PPC Management, Display Advertising & SMS Advertising.Key Responsibilities• Business Development• Account Management• Client Strategy• Client Service Delivery• Accounts• AdministrationAchievements• £70k contracts closed within 3 months.• 15 clients supported across multiple niches.• Producing top organic rankings within 6 months in hyper competitive verticals with 100% success • Total managed PPC spend £150k per month.I was eventually offered a lucrative full-time contract to take me out of the market, which I chose to pursue with the desire to experience more forms of business & advertising.

Farnborough

This business supported a large number of SME's, helping them develop their business via consultancy services including Sales & Marketing strategy. My role ranged from new business identification & generation to client strategy, delivery & account management. I worked closely with up to 20 SMEs at a time helping them identify and launch new online & offline marketing campaigns.Key Responsibilities• Client Brief/Onboarding• Campaign Strategy/Delivery• Account Management• Email Marketing• Telemarketing Management• SEO• Product Development• Sales Analysis/TrackingAchievements• Introducing email marketing to the business as a client marketing service, which ultimately drove 90% of all revenue.• Introducing data segmentation logic & automated conditionally formatted email campaigns into client strategies.• Introducing SEO as a client service.• Designing & implementing an in-house email marketing platform linked with the sales CRM for automated campaigns.

M25 Corridor Territory

Wokingham

Bootcamp, Python - Software Engineering, 98%

In this intensive online bootcamp with HyperionDev, I am mastering Python, Object-Oriented Programming, and machine learning methodologies.

Higher Diploma, Music