Arash Behjo Email & Phone Number

Tehran, Iran, Ir

As the Group CMO of Goldiran Holding Company, a leading consumer electronics manufacturer in Iran and the Middle East, I oversee the organization’s marketing strategy and policymaking across 12 diverse sub-industries. My responsibilities include the governance of brand management, ensuring cohesive communication and brand alignment across the group’s companies, and managing their marketing relationships with New Vision, our owned marketing agency.Key Responsibilities:- Strategic Marketing Leadership: Direct the overall marketing strategies for Goldiran’s sub-industries, driving brand alignment and enhancing market penetration in competitive segments.- Brand Management: Supervise and regulate the collective branding efforts across Goldiran’s companies, ensuring synergy and consistency in external communication and market positioning.- Marketing Governance: Oversee the development and application of marketing policies across sub-industries, fostering strong relationships between subsidiaries and New Vision, our internal marketing agency.- High-Level Project Management: Lead various key marketing initiatives, including customer engagement programs (clubs), Internet of Things (IoT), Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) projects.- Committee Leadership: Chair multiple marketing committees-including branding, campaigns, digital, marketing research, and retail-coordinating efforts to drive innovation and optimize marketing performance across teams.Additionally, I serve as a board member at:- New Vision Marketing Agency – Supporting high-impact marketing campaigns and strategic initiatives.- Goldiran Asayesh (Goldiran Insurance) - Contributing to the company’s growth and market strategy within the consumer electronics insurance sector.

Tehran, Tehran, Ir

Tehran, Ir

Smart System Company is a subsidiary of Ehsan Group Holding Company, which engages in the development of mobile applications and software platforms based on cutting-edge technologies. Our expertise includes blockchain, artificial intelligence (AI), augmented reality (AR), cryptocurrency, data science, business intelligence (BI), machine learning, eye tracking, Internet of Things (IoT), and other innovative concepts, technologies, and fundamentals.As a manager, I oversee a team of 35 professionals, including product managers, UI/UX designers, UX researchers, copywriters, domain experts, developers, DevOps specialists, marketing managers, and content and campaign managers. Together, we collaborate to develop various products, including e-commerce platforms (web and mobile applications), AI dashboards, and fitness applications.• Steela: An e-commerce platform that encompasses both web and mobile applications. This platform provides a seamless and user-friendly shopping experience for our customers.• Fitsaz: A mobile fitness application designed to promote a healthy and active lifestyle. This app incorporates innovative features and functionalities to assist users in achieving their fitness goals.

We founded a Fintech - Neobank based on mobile money and microcredit by Investment of MCI (the largest mobile operator in Middle-East) and Persian Bank.We consider mobile number value and prepaid users' behavior as bail for micro-credit.We provide several products such as credit card, e-credit card, multi bail switch, e-wallet, wallet exchange switch, total payment solutions, KYC, mobile application, customer club, etc.I am managing marketing, business development, creative, digital marketing, and market research.

Tehran, Tehran, Ir

I orchestrate weekly, seasonal, and annual campaigns spanning TV, film, print, and digital media with budgets totaling over $15M. Additionally, I drive social media strategy and conversions on sites including FB, LinkedIn, Telegram, and Instagram, and design environmental advertising campaigns including billboards, stands, and banners.- Designed and implemented the top-ranked CSR campaign in Iran's history.- Increased sales by 300% in 36 months.- Increased client totals by 60% (25M new clients).- Senior Product Manager of social media payment, IVR sales system, international top-up, B2B sales app, B2B sales, and....

Tehran, Tehran, Ir

Pardakht-e-Avval is one of the Tehran Internet (*780#) sub-industries and has activities as fintech, online payment services, bill payments, e-wallet, crypto currency exchange, online insurance and digital banking service provider.

Tehran, Tehran, Ir

Boomrang is of the Tehran Internet sub-industries and has activity as an online travel agency (International and domestic flight, train and bus ticket, hotel reservation and insurance).

Tehran, Tehran, Ir

Iranian Emtiaz company is one of the Tehran Internet sub-industries and has activities in mobile value added services and customer club services.

Tehran, Ir

I oversaw new product development as member of the Strategic Committee charged with defining organizational objectives. During this time, I managed over 150 national and international projects for industry leaders including Samsung, Sony, HTC, LG and Huawei. I also managed finances and directed project management as PMO.  Managed HiTV (Iran's first in-house Mobile professional TV) & GSM Radio. Increased company employees and consultants from 40 to 210 and grew revenue 14 times.

Tehran, Tehran, Ir

I directed cross-functional teams spanning marketing, CRM, marketing research, distributing, sales, advertisement, and cyber departments. I strategized business plans and marketing campaigns and analyzed results to improve tactics and processes. I also worked intensively with producers, directors, and other leaders to ensure the success of campaigns, and controlled Marketing budget for all SBU totaling $55M.- Increased Golrang Resaneh brand ranking to 87th Iranian brand.- Established largest Iranian home entertainment company (Golrang Media).- Re-branded largest Iranian chain, Ofogh Koursh, with over 1000 stores.- Established FMCG distribution company with 250 salespersons and 45,000 points of sale in Iran and Iraq.- Produced Shookhi Kardam and My Vila, two top-ranked home entertainment series with 10M viewers total.

Tehran, Tehran, Ae

I designed digital campaigns and coordinated BTL advertising projects for the largest IT and AV manufacturing company in the Middle East. I also programmed and developed new websites such as LG friends, MaadIran, My X-vision, and budgeted and calculated ROI (return on investment).- Established first Digital Marketing Department in country.- Doubled LG monitor market share in nine months.

Idea Pardazan Novin is a 360-degree marketing agency in Iran.

Dba (Doctorate In Business Administration)

Master, Mba