At Vita Student, I create engaging content and run marketing campaigns to help students feel at home in our communities. I love telling stories and using data to make sure our messages connect with students. Let’s connect and find ways to improve student experiences together!

- Developed and executed comprehensive communication strategies aligned with the company’s goals- Managed integrated marketing campaigns, ensuring consistent messaging and branding- Crafted engaging content for various platforms, reinforcing brand identity- Oversaw digital marketing, events, and client projects for ServiceNow andSalesforce- Conducted market research, analysed campaign performance, and managedin-house as well as client projects

- Executed cross-channel content distribution strategies- Maintained content quality and quantity, collaborating with graphic and socialmedia teams- Organised Twitter AMA sessions and designed interviews for key projects- Crafted YouTube scripts, managed a team of writers, and led giveaway campaigns- Conducted research on target audiences and monitored content performance

- Conducted comprehensive research for informed content creation- Produced engaging content for international brands, optimising for search engines- Managed a team of writers, facilitating group discussions for collaboration- Published unique B2B and B2C content, maintaining high productivity and qualityrate

- Orchestrated targeted content strategy and managed calendar for key messaging and distribution- Led team in content creation and design, optimising performance through metrics analysis- Played a dual role as creative content writer and key client liaison, overseeing projects for brands like CHL Apollo Hospital and Treasure Island

- Implemented brand strategy in line with company values- Managed projects, ensuring timely, budget-conscious completion- Guided a diverse team to meet company standards- Conducted market research and collaborated across functions- Managed personal profiles and authored content for various platforms

- Conducted and edited interviews with intellectuals- Wrote and edited diverse content for National Magazine- Collaborated with print and design team- Managed writers and monthly curated cover stories