Beh May Ki Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Singapore

1. Product & Design Evolution• Lead the conceptualization, design, and creation of diverse packaging from the ground up.• Ensure uniformity in packaging design.• Provide artistic direction for product and animal photo sessions.• Manage design modifications and prepare product packaging for pre-press. - Maintain brand consistency and establish style guidelines for pet food packaging.2. Enhance Marketing & Sales Initiatives (Singapore & USA)• Advertisements• Point-Of-Purchase Materials: Flyers, Posters, Shelf Talkers, etc.• Event & Seminar Collaterals: Backdrops, Banners, Posters, etc.• Promotional Strategies• Web Graphics3. Collaborate with Distributors:• Offerings: Window Decals, Banners, X-Stands, Flyers, etc.4. Packaging Expertise:• Specialty in Labels, Stickers, Boxes, and Custom Printed Bags.• Spearheaded packaging for brands: Addiction, Wishbone & Nutri-RX across all dimensions.• Managed all phases: from design conception to efficient pallet measurements to end-stage printing.• Oversee printing quotations, color proofing, and delivery timelines for product packaging.5. Event Management Proficiency:• Played pivotal roles in events like Wawasan Open University Ground Breaking Ceremony in Penang, Pet Expo (2013-14), PETAS Pet Show 2014, Pets Corner (2013 - Beach event, 2014 event).Marketing Mastery:• Lead Marketing Communications, as well as Advertising & Promotional endeavors at Distributor, Retailer, and Consumer levels.• Strategize and implement holistic marketing campaigns, overseeing from idea inception to complete rollout.• Champion integrated communication strategies: from traditional collaterals to innovative digital channels, targeting both acquisition and retention of customers.

Penang, Malaysia

Graphic Design & Print Management• Conceptualized, designed, and produced a variety of high impact marketing, exhibition, advertising, and promotional materials targeting specific customers from various industries, including Kimberley Clark, Bacardi, Ferarri, etc. based on strict style/brand guidelines, all the way to pre-press outcome.

Penang, Malaysia

Corporate Image and Promotional Campaign Management• Planned and conceptualized corporate brand identity projects, including positioning messages to effect a positive direction of growth in the automation solutions, contract manufacturing, RFID/Biometrics and semiconductor markets that led to industry leadership recognition by top customers and analysts.• Planned and executed the creative direction of all promotional related activities at corporate level, including new product introductions and product enhancements for print, broadcast and web media for the Group and its global network of branch offices, partners and distribution channels.• Supported global network of distributors and Pentamaster subsidiaries in the overall planning, scheduling, production of collaterals etc. for major trade shows.• The designated Photographer for corporate events.

Penang, Malaysia

Brand Development & Corporate Identity• Planned and managed the creative communications of all corporate, promotional, sales and marketing collaterals, including content creation, presentation and proposal development for print campaigns and education fair participation, produce standardized templates for brochures, newsletters and presentations, and also creating a library of logos and designs formats for relation operations.• Key personnel in support of brand building strategy to ensure that the company’s overall mission, corporate objectives and key messages are communicated accurately and effectively.• Brought all promotional design and artwork activities previously handled by external advertising agencies for Penang Campus in-house, which resulted in a hefty reduction of agency fees for conceptualization/artwork by more than 50% per campaign.

Diploma In Graphic & Multimedia Design, Graphic Design

Education record

Activities and Societies: Karate, Computer Club

Education record