Behnaz Abdolahi Email & Phone Number

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Accomplishments:- Helped to increase sales by 26% in 2016 compared to 2015 and a forecast of 15% growth in 2017 vs. 2016- An award winning TVC that resulted in 67% Purchase intent.Responsibilities- Leading all the brand strategies and innovation efforts for My Baby, including brand positioning, brand equity and architecture- Leading the development and implementation of a new design strategy, aligned with brand positioning and profile- Leading the launch of new brands and product entries- P&L ownership, brand & portfolio management, annual marketing and business planning- Entering the market, pricing, innovation, and consumer segmentation & analysis- Leading communication development, consumer research & mining insights, big ideas & storytelling - Digital, mobile, and TV advertising development.- Leadership of agencies loop teams (Grey worldwide agency, VPlus worldwide, Click, Magnolia) - Development of my baby’s holistic brand communication (incl. POSM, print, digital, e-commerce, DTC.)

Iran

-Monitoring market trends, -Writing and presenting reports to Top Management-Manage budgets and financial issues related to marketing campaigns-work with the internal media department as well as the media planning agency -Analyze and report periodic financial performance including sales revenues and profit margin.-Managing all market research-Reviewing product designs and labels-Overseeing TV, Internet and other media campaigns-Inventing new products names-Launching new product-Working with artists, designers printers and media buyers

Iran

-Responsible for all activities needed for a product from the point of being an idea to monitoring of the sales, etc.-Defining product strategy, defining target group, product placement, promotion suggestions, pricing-Marketing activities for the product , all coordination with other departments such as R&D, sales, factory, commercial, etc is done by them-Advertising ideas generation, supervision and monitoring of advertising and promotion activities are among the list of tasks of a product manager -Analyzing advertising needs and developing appropriate advertising plans

-Develop all proposals for analyses and marketing models-Implement the company's business plan. -Make plans to meet with vendors, gain materials or resources.-Make plans to keep commercial operations and relationships accurate. -Review profit and loss information to determine long-term plans.

Master Of Business Administration (M.B.A.), Marketing, B+

Aec, Digital Marketing