As the Digital Marketing Manager at Navakhodro, a leading dealership representing major Iranian automotive brands such as ModiranKhodro, Fownix, XTRIM, and FardaMotors, I am responsible for:Leading the design, development, and optimization of the company’s websites to enhance user experience and drive traffic.Planning, executing, and optimizing online advertising campaigns across various platforms to maximize brand visibility and lead generation.Managing SEO strategy to improve organic search rankings and increase website traffic.Overseeing and coordinating social media channels, ensuring consistent brand messaging and audience engagement.Monitoring and analyzing digital marketing KPIs, using data-driven insights to refine strategies and achieve marketing goals.

Server Maintenance:Managing and maintaining the company's servers to ensure their optimal performance and reliability.Process Analysis and Optimization:Analyzing and evaluating company processes with the aim of optimizing and improving their efficiency.Production and Process Management:Overseeing and planning production activities and processes, ensuring smooth operations and meeting production goals.Key Performance Indicator (KPI) Determination:Identifying and defining key performance indicators for each department and analyzing their data to achieve established KPIs.Data Analysis:Analyzing data related to production, sales, after sales services, and using these insights to optimize processes and improve overall performance.

Electronic Board Design:Designing printed circuit boards (PCBs) and programming microcontrollers to enhance the performance of our products.Product Design:Designing and developing new products to meet customer needs and improving existing products.Product Development:Enhancing the performance and features of existing products through technical research and development.Competitor Product Analysis:Analyzing and comparing competitor products to improve the competitiveness of our products.Computer Software Design and Development:Designing and developing computer software for scales used in large stores such as Hyperstar, Shahrvand, and Refah, where more than 300 scales operate online. This software facilitates communication and settings for all scales through the application and network.Network Design and Development:Designing and developing cable and Wi-Fi networks for communication and connectivity with scales and related systems.

Data Analysis Projects:Execution of a wide range of data analysis, machine learning, and deep learning projects across diverse fields.Business Data Analysis:Proficient in analyzing business data to derive insights and make informed decisions.Marketing Data Analysis:Analyzing marketing data and providing recommendations for optimizing performance and achieving better results.OKR (Objectives and Key Results) Performance Management System Implementation:Setting up OKR systems and leveraging data analysis to evaluate performance and goal achievement.Tool Proficiency:Proficient in working with tools such as Power BI, Tableau, data warehousing, and programming in Python and R.

Digital Marketing Consultation:Serving as a digital marketing consultant, including website setup and optimization, SEO (Search Engine Optimization), social media strategies, and the design and optimization of digital marketing campaigns.Web Marketing:Advising on strategies to improve the online presence and performance of websites, enhancing their visibility and usability.Social Media Strategy:Developing and implementing effective social media strategies to engage with the target audience and increase brand visibility.Performance Marketing Consultation:Offering guidance on performance marketing strategies, focusing on data-driven approaches to achieve measurable results.

Data Analyst and Digital Strategy Consultant at PikaPakAt PikaPak, a leading platform for customer sample distribution, my role encompasses a variety of key responsibilities integral to understanding and enhancing consumer engagement. My primary duties include:Consumer Data Analysis: Employing advanced data analytics techniques to interpret complex consumer data, leading to more informed decision-making.Customer Persona Analysis and Design: Crafting detailed customer personas that resonate with brand values and target markets. This involves a deep dive into customer behaviors, preferences, and motivations.AI and Machine Learning Application: Utilizing artificial intelligence and machine learning algorithms to analyze data and extract valuable insights. This approach aids in a more profound understanding of consumer patterns and behaviors.Social Media Strategy Design: Developing comprehensive social media strategies that align with brand objectives and audience engagement goals.Website Strategy and Data Analysis: Creating effective website strategies that enhance user experience and conversion rates. This includes analyzing website data to understand user interaction and optimize performance.In my role, I strive to bridge the gap between data and actionable insights, helping brands gain a deeper understanding of their consumers and tailor their marketing strategies effectively.