Experienced content creators specializing in health, education and financial digital subscriptions and services.

• Established Kings of Capitalism, a startup company that created and launched a pioneering app based financial advisory product. Responsibilities included: leadership, product development, app creation, product launch, technology, operations, marketing, editorial strategy, content development, scale, finance and accounting, processes, policy, advertising, social media spending, plus hired and supervised team of 6 and vendors. • Invented and led the creation of a first-of-its-kind stock… Show more • Established Kings of Capitalism, a startup company that created and launched a pioneering app based financial advisory product. Responsibilities included: leadership, product development, app creation, product launch, technology, operations, marketing, editorial strategy, content development, scale, finance and accounting, processes, policy, advertising, social media spending, plus hired and supervised team of 6 and vendors. • Invented and led the creation of a first-of-its-kind stock picking mobile app involving technical product development, editorial direction, and content development. • Created the sales strategy and business model. Launched the new product with both free and paid subscription offerings. • Spearheaded a revolutionary project to solve the industry’s biggest challenge: acquiring new prospects and delivering front-end conversions.• Developed and executed an innovative marketing model using social media including Facebook, Google, App Store, Google Play, Instagram, Twitter, and video animation targeting prospects. Results acquired hundreds of thousands of downloads in first year. Show less

• Conceived, researched, and wrote original promotional content marketing to prospects to sell financial advisory subscriptions. Results delivered over $30M in sales revenue. • Created innovative marketing campaign funnels that delivered tens of thousands of high-priced product subscriptions.• Managed, coached, and mentored copywriters to improve promotional writing skills.

• Wrote marketing, sales, and promotional copy to sell investment newsletter subscription services for an industry leader. Generated over $250M in sales. • Invented and shared a marketing campaign model for high-priced products. Developed prospect hot list, engaged prospects, offered valuable content, and attracted people to special events ending in the sales pitch. In total generated over $300M in sales. • Recognized as a company thought leader advising senior leaders and influencing… Show more • Wrote marketing, sales, and promotional copy to sell investment newsletter subscription services for an industry leader. Generated over $250M in sales. • Invented and shared a marketing campaign model for high-priced products. Developed prospect hot list, engaged prospects, offered valuable content, and attracted people to special events ending in the sales pitch. In total generated over $300M in sales. • Recognized as a company thought leader advising senior leaders and influencing writers and marketers on innovative strategies that acquired new customers, expanded market share while protecting and enhancing company brand assets and longer term business prospects. Show less

Wrote print ads, radio spots, press releases, and promotional articles for Legg Mason Trust, Legg Mason Private Client Group, Legg Mason Capital Markets, Legg Mason Merchant Banking and Legg Mason Asset Management. Including ads to promote Legg Mason Value Trust's historic streak of beating the S&P 500. As well as a high-performing series of articles promoting the Legg Mason Investment Banking referral program in company’s monthly newsletter.