- Guiding clients and brands in developing successful creative and fashion concepts, from idea to market- Empowering clients to make informed decisions through in-depth trend analysis and market research- Providing strategic guidance to clients on brand positioning, identity, messaging, and more- Executing innovative and impactful creative concepts, from garment design and graphics to branding and marketing strategies- Delivering strategic and design-oriented solutions tailored to specific needs and markets- Creating compelling brand stories and copy that drive customer loyalty and advocacy- Enhancing product development processes by creating detailed fashion illustrations and technical flats- Brainstorming and visualizing client visions through a variety of tools such as mood boards, brand books, pitch decks

- Coming up with relevant and unique concepts and designs for our e-commerce website as well as wholesale customers including Saks Fifth Avenue, Bloomingdale’s, Free People, Shopbop, Anthropologie, BHLDN, Rent the Runway, Ounass, etc.- Developed creative strategy while overseeing all marketing campaigns and visual assets. - Producing and directing all campaign and product photoshoots, including finding talent, casting models, scouting locations, providing creative direction on set, in addition to styling and set design.- Responsible for creating and developing seasonal collections while designing across multiple garment categories with a focus on dresses and eveningwear- Researching and analyzing silhouette, fabric, and color trends- Hand sketching unique designs in line with brand, contemporary womenswear market, and based on trend research, while taking in consideration sales history- Building core and seasonal color palettes in addition to researching and purchasing print artworks- Provided fit comments while working closely with the overseas factory to ensure efficient product development- Designed exclusive styles and capsules to present to retail buyers - Responsible for approving strike-offs and lab dips as well as providing comments and feedback to the vendors when necessary- Developed relevant and engaging copywriting and marketing concepts for the e-commerce website- Crafted compelling design briefs to guide the creative process and ensure alignment with brand objectives.- Coordinated social media management, developing strategies to enhance brand presence, engagement, and reach across various platforms, including content creation, scheduling, community management, and performance analysis.- Led the UI/UX design process, collaborating with cross-functional teams to define user requirements, create wireframes, prototypes, and ensuring intuitive and visually appealing user experiences that align with brand guidelines and best practices.

- Responsible for managing design department and developing seasonal collections while designing across multiple garment categories with a focus on dresses and eveningwear- Researched and analyzed silhouette, fabric, and color trends- Hand sketched unique designs in line with contemporary womenswear market and based on trend research, while taking in consideration sales history- Provided fit comments while working closely with the overseas factory to ensure efficient product development- Designed exclusive styles and capsules to present to retail buyers - Responsible for approving strike-offs and lab dips as well as providing comments and feedback to the vendors when necessary- Re-colored and re-sized print artwork- Planned and oversaw photoshoots, including casting models, drafting up contracts, scouting locations, providing creative direction on set, and styling.

- Rendered digital flats from hand sketches.- Set up initial tech packs. - Created and updated color and fabric cards, lineplans, and other design sheets.- Altered purchased print artwork, including recoloring, resizing, and creating repeat tiles.- Managed development sample tracking system in Smartsheets.- Creating product descriptions for e-commerce and coming up with fabric and color names.- Helped facilitate e-commerce asset upload process by compiling content sheets and creating customization flats.- Responsible for providing detailed fit comments and working closely with Technical Design team in China.- QC’ing photos and lookbooks, including giving comments for product retouch and color correction.

- Responsible for designing and developing new food & drink menu in Adobe InDesign- Developed proposal layout and color palette in line with the restaurant's new branding strategy- Worked closely with the owner on refining the menu according to his vision - Provided direction for photography angles, lighting, composition- Responsible for editing all photos in Adobe Lightroom & Photoshop- Polished and edited all copy in menu for consistency, grammatical correctness, and clarityhttps://www.alexandrabejan.com/restaurant-menu

- Worked directly under head of design while assisting with all day-to-day responsibilities.- Responsible for designing for missy customer across all garment categories including sketching new bodies ideas and providing specs for pattern maker.- Designed for special projects according to buyers' requests.- Initiated and maintained a new digital process for tracking fabric sample yardage, original artwork, and bestseller bodies.- Set up initial cost sheets in Excel and worked with marker and grading team on yield issues. - Responsible for fitting own designs and working with pattern makers on fit issues and corrections.- Collaborated with trim and fabric buyers on pricing and sampling requests; gave direction and specs for fabric and trim development.- Responsible for approving color and quality as well as providing comments when needed on lab dips for fabric, lining, and trim. - Managed sample cutting and sewing room.

- Responsible for creating unique concepts for weekly campaigns- Planned and merchandised weekly product releases.- Updated carry-over flat sketches in Adobe Illustrator and BOM's with new seasonal details, fabrics, and colors in Excel.- Planned and participated in photoshoots and video production from start to end, including creating mood boards, giving direction in line with brand, conducting style-outs and castings, as well as working directly with Art Director, dressing models, and helping out on set.- Created and maintained product masterlist and company calendar for weekly product releases in Excel.- Came up with product names and descriptions and managed products in the website back-end.- Collaborated with the Marketing and Web Design departments to ensure the digital presentation of concepts and products was in line with the brand.- Compiled a special wholesale collection to present at UBM MAGIC trade show- Coordinated with web design team to create all necessary marketing materials for trade show- Represented company at UBM MAGIC trade show while spreading brand awareness and networking with buyers- Assisted in planning and setting up trade show booth- Assisted in fittings by taking notes and and later applying all necessary changes to all design documents in a timely manner.- Worked closely with Technical Design, Sourcing, as well as the overseas factory to ensure that all garments and options were made to exact specifications.- Created and maintained analog libraries of fabric, trims, and stitch-downs.- Placed sample orders as well as tracked and managed sample deliveries for fittings, photoshoots, and influencers.- Compiled and proofed lookbooks in Adobe InDesign.- QC’d 3D renderings of garments and provided feedback to ensure all fabrics, trims, and colors are represented as accurately as possible within the digital environment.- Facilitated stylist and editorial pulls at showroom.- Continued all responsibilities as Design Intern.

- Rendered digital flats and created textile artwork (prints & jacquards) in Illustrator and Photoshop.- Created and maintained BOM’s in Excel and flat sketches in Illustrator according to company’s unique customization hierarchy system.- Applied and improved knowledge of fabric construction while sourcing and organizing growing textile and trim inventory.- Created and updated color and fabric cards, lineplans, and other design sheets.- Prepared and organized documents, binders, and mood boards prior to meetings or presentations.

- Spec’d garments and recorded accurate measurements on spec sheets.- Updated designs and technical packages in RLM Apparel Software.- Organized samples by season and delivery and managed inventory.- Assisted in fittings by taking notes.

- Assisted team during the design and production stages, which contributed to the process of creating a collection.- Conducted written and visual research on trends and customer needs.- Created digital flats from hand sketches.- Compiled / updated information for website / accounts, order reports, lookbooks, inventory records, call sheets.- Assisted in fittings, sample-making, and distribution.- Communicated and worked with vendors and contractors.